new users

LIF partner Nicole: Currently, most 2C projects are unable to attract new users, and various ecosystems are just "cannibalizing" each other

ChainCatcher news, the second session of the "Zhen" series event hosted by ChainCatcher and RootData was held today in Hong Kong. In this session, ChainCatcher invited several industry builders and investors to discuss the theme of "New Cycle and New Narrative." Nicole Zhang, a partner at the crypto venture fund LIF, delivered a speech titled "Breaking the Web3.0 Cannibalism."Nicole introduced that LIF invests in the "ABC" narrative, where "A" stands for Access. LIF believes that wallets, Layer 1/2, and mobile phones cannot be considered true Web 3.0 entry points; the real entry point should be middleware in the form of Dapps, APIs, and SDKs that provide users with frictionless, low-threshold access, as well as convenient payment gateways. "B" stands for Better Blockchain, indicating the urgent need for decentralized storage, oracle, AI, and other infrastructure to improve underlying performance. "C" stands for Content, where LIF believes that relying solely on DeFi is insufficient to support the crypto industry; Web 3.0 needs content like games, music, videos, and images to attract and retain users.In addition, Nicole pointed out that most 2C projects currently fail to truly attract new users to use Web 3.0. For example, the rise of StepN is essentially a competition for users from the Axie Infinity community, and this kind of "mutual cannibalism" is also common in other industry ecosystems. Web 3.0 needs new users to achieve healthier growth. To address this, Nicole suggested that project teams should build communities from scratch, avoid shortcuts, use real data to analyze and interact with the community, and launch tokens that can expand the user base.
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