Survey: 72% of companies in Germany say blockchain is irrelevant to their business operations
ChainCatcher message, according to a recent W3NOW study initiated by the Hansa Blockchain Research Institute and the German Federal Ministry for Economic Affairs and Climate Action, despite the transformative potential of blockchain, the technology is largely overlooked by German companies. The study combines two quantitative surveys (targeting 9,000 German companies and 204 experts) and qualitative interviews.In 2023 and 2024, over 74% and 72% of companies, respectively, stated that blockchain is irrelevant to their business operations.In Germany, the financial services sector is leading in blockchain applications, with 54% of surveyed companies having started using the technology. In the digital identity sector, 31% of companies have implemented various blockchain-based solutions, while 23% are in the planning stage. This indicates that the ability of blockchain to provide secure and decentralized identity management is becoming increasingly important.Currently, 28% of companies use blockchain for marketing purposes, but only 10% of companies plan to implement blockchain in their marketing strategies.