MIIX Report: 4% of Japan's population holds cryptocurrency, with BTC and ETH making up the largest share of investments
ChainCatcher news, MIIX Capital released a research report on the Japanese cryptocurrency market, with the following key points:According to estimates by TripleA, there are currently over 5 million people owning cryptocurrencies, accounting for 4.0% of Japan's total population. Additionally, a report released by KuCoin in May 2023 shows that approximately 3.8 million cryptocurrency investors in Japan have owned or invested in digital assets over the past six months, which accounts for about 5% of Japan's adult population.BTC and ETH remain the most favored crypto assets among Japanese investors, but there is also strong interest in diversifying into multiple areas such as NFTs, the metaverse, stablecoins, public chains, DeFi, and meme coins.Japanese men show a higher interest in cryptocurrency investment, with 80% of investors being male and only 20% being female investors. Most cryptocurrency investors in Japan are aged 30 and above, accounting for 77%. The younger generation aged 18 to 30 only makes up 23% of cryptocurrency investors in Japan.BTC and ETH have the highest proportion in the investment portfolios of Japanese users, covering all age groups. Other popular categories favored by Japanese investors include NFTs (27%), the metaverse (24%), stablecoins (16%), and public chain projects (15%). Additionally, GameFi (11%), DeFi (8%), and meme coins (8%) are gradually becoming investment choices for Japanese users.Most Japanese investors learn about cryptocurrencies through social media and key opinion leaders (KOLs), with trusted and used social media platforms including YouTube (32%), Twitter (23%), Line (15%), Instagram (13%), and TikTok (9%).Data shows that Japanese users do not trust technical social channels like Discord, Telegram, and Reddit, as they perceive these channels to have greater risks.Regarding the current situation of CEX in Japan, Binance Japan is popular for its wide variety of tokens. Bybit aligns with the preferences of Japanese investors. Coincheck features a user-friendly interface and no trading fees.