Tariff fluctuations drive NFL and NBA to increase digital merchandise, Flow chain TVL reaches a new high of $44.4 million
ChainCatcher news, according to Cointelegraph, Dapper Labs Vice President Ridhima Kahn pointed out that tariff uncertainty is accelerating brands like the NBA, NFL, and Disney to shift towards blockchain digital goods strategies. Data shows that quarterly NFT sales on the Flow blockchain increased by 7%, with NFL All Day and NBA Top Shot achieving sales of $2.5 million and $5.6 million respectively, and the total value locked (TVL) on the chain reached a historic high of $44.4 million.Kahn stated that the volatility of physical goods costs is prompting brands to explore digital collectibles as a new path for fan engagement. The NBA app has launched tradable highlights such as "LeBron Dunk," while NFL All Day has introduced commemorative NFTs for game highlights. Digital memorabilia, tied to real-world rights, can unlock exclusive offline experiences. Currently, 60% of global fan engagement time has shifted online, and digital goods, with their lack of geographical restrictions, help brands reach a broader audience.On the technical side, the optimization of blockchain deposit and withdrawal channels has lowered the participation threshold for users. After integrating with OpenSea, NBA Top Shot has ranked among the top five popular collectibles on the platform for four consecutive weeks. Dapper Labs optimizes product design through A/B testing and VIP user interviews, such as collecting collector feedback during the NBA mid-season and quickly iterating the digital experience.Kahn emphasized that digital goods do not replace physical goods but rather expand revenue sources. IP-driven digital collectibles have advantages such as customization, permanent retention, and instant global circulation, enabling features like carrying valuable collections on mobile devices and cross-border transactions. In the future, brands will continue to explore the linkage between the digital space and physical rights, such as redeeming offline benefits through on-chain actions, building a two-way value system.The clarification of regulations is enhancing brands' confidence in blockchain technology. As multiple countries improve their digital asset frameworks, mainstream institutions are accelerating their layout in the compliant digital goods market. The Flow blockchain ecosystem has seen the emergence of new-generation investment protocols like KittyPunch, driving use cases to extend into trading, governance, and other scenarios.