Xterio

BlackRock hopes to advertise its Bitcoin spot ETF on building exteriors

ChainCatcher news, according to CryptoSlate, BlackRock submitted a document to the U.S. Securities and Exchange Commission (SEC) on January 31 proposing a plan to project Bitcoin ETF advertisements on the sides of buildings. The document briefly describes BlackRock's plan, stating, "The IBIT advertisement is an animation designed to be projected onto the exterior walls of financial institutions in New York City, Miami, and Los Angeles. This storyboard uses the exterior wall of a building in Miami as a template." Most of the projection features "IBIT."Additionally, each image displays a timeline of events leading up to the launch of BlackRock's spot Bitcoin ETF in January of this year. Certain images depict the launch of the first stock market in the U.S. in 1790, the launch of the first ETF in the U.S. in 1993, the launch of Bitcoin in 2009, and the launch of the first Bitcoin futures contract in 2017. Other scenes feature phrases like "Entering a New Era" and "The Spot Bitcoin ETF is Here."BlackRock intends to project the advertisements onto former bank buildings. It is currently unclear whether BlackRock plans to advertise only on its own properties or intends to rent properties from other companies. The building featured in the advertisement appears to be a shared building located at 360 Rosemary Ave, West Palm Beach, Florida. BlackRock previously released a more traditional advertisement for IBIT on January 14. Compared to competing advertisements from companies like Hashdex, VanEck, and Bitwise, this advertisement was recognized for its straightforwardness and informative content.
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