ChainCatcher news, Web3 marketing platform Sesame Labs has completed a $4.5 million seed round financing, led by Wing Venture Capital and Patron, with participation from Samsung, DoubleJump, Forte, Moonfire, Twin Ventures, as well as Balaji Srinivasan, Fractal co-founder Robin Chan, and Sorare CMO Ryan Spoon. The new funding will be used to build its team, with 80% of the budget allocated for product development.It is reported that Sesame Labs' marketing stack includes event management platforms, advertising networks, and customer relationship management tools. It also allows companies to develop targeted marketing campaigns, leveraging competitor data, showcasing cross-channel customer insights, and creating in-game user engagement rewards through its platform. (Source link)