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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

first_img "Fat Penguin" was dismissed from the co-creation and launched 44,000 NFTs on the Robinhood Chain, earning approximately 1.28 million dollars

According to The Defiant, Cole Villemain, the co-founder of the well-known NFT project Pudgy Penguins, who was voted out by the community, launched a series of 44,000 NFTs named Spritehood on Robinhood Chain on August 11, selling out in less than an hour.According to on-chain statistics of minting transactions by analyst 0xlaplaced, this sale generated approximately $1.2829 million (equivalent to about 684.28 ETH at the minting price), higher than the approximately $755,000 figure circulating during the sale, which was a snapshot taken while the sale was still ongoing. According to the statistics, the paid sale lasted about 53 minutes, during which 37,430 pieces were sold for $17 each, and 5,526 pieces were sold for $117 each. Before the paid sale began, the deploying party also distributed 1,488 pieces for free through 20 zero-price transactions.Reports indicate that the Spritehood contract itself is displayed as unverified source code on the Blockscout browser of Robinhood Chain, preventing buyers from reviewing the public code regarding its token pricing and distribution mechanism. Cole Villemain was voted out of the founding team by the Pudgy Penguins holder community in January 2022, accompanied by accusations of misappropriating project funds, but the related accusations have remained at the level of allegations, and Villemain has not been prosecuted as a result.

ENS DAO officially established a foundation through a proposal to strengthen the governance of the decentralized domain name ecosystem

ENS DAO has voted to approve the proposal "Next Era of ENS DAO" and completed on-chain execution, officially establishing the ENS Foundation to promote the ENS ecosystem into a new governance phase.According to the proposal, the ENS Foundation will become a fully operational organization, equipped with a full-time executive director, a professional team, and a board of directors consisting of 5 members, responsible for undertaking institutional work related to ENS in areas such as law, policy, standard-setting, and brand protection.ENS stated that over the past nearly ten years, ENS has developed into an important infrastructure within the Ethereum ecosystem, with millions of registered domain names, and has been integrated by numerous wallets, applications, and Layer 2 networks. However, the DAO itself lacks legal entity status, making it unable to effectively participate in the governance of the internet naming system, sign institutional cooperation agreements, hire full-time employees, maintain trademark rights, or engage in regulatory discussions. The establishment of the ENS Foundation aims to fill this gap. In the future, the foundation will be responsible for:Representing ENS in internet standard organizations such as ICANN, IETF, and W3C, promoting the recognition and management of the ".ens" top-level domain (TLD);Participating in policy discussions as a legal entity, communicating with regulatory agencies and government departments;Holding and protecting ENS trademarks and intellectual property, combating phishing and impersonation;Hiring full-time employees responsible for ecosystem operations, funding programs, and fund management;Becoming a formal cooperation entity between traditional institutions such as registrars and standard organizations and the ENS ecosystem.
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