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Trip promotes the DRI system across the company to implement a major integration of production and research, breaking down functional boundaries

According to exclusive reports from Big Factory Daily, Trip.com held an all-hands meeting last week to announce the promotion of the "Integration of Production and Research" system across the company. This system is centered around DRI (Directly Responsible Individual) and merges personnel from product, operations, front-end, back-end, algorithms, testing, and other areas into project-based teams, breaking down traditional functional team boundaries with the goal of achieving "everyone is a full-stack developer, everyone is a product manager."In terms of specific execution, DRI leaders are not limited by function and can be original product, operations, or technical leaders. Team members within the project group collaborate across functions, which may lead to situations where products evaluate technical performance, and technology reports to operations. Front-end and back-end teams can also propose requirements and implement them independently. Ideas from product and operations that can be realized by AI can also be delivered independently, ultimately decided by the DRI.Currently, departments such as Trip.com Travel, Flights, and Content Center have begun to respond, with different teams progressing at varying paces, and the company has not imposed a one-size-fits-all requirement. The report indicates that this move is partly influenced by Silicon Valley concepts and aligns with the trend of blurred job boundaries in the AI era. This model can effectively reduce buck-passing and disputes, shorten delivery chains, and accelerate decision-making, but the challenge lies in the high comprehensive ability requirements for DRI leaders, who need to possess both technical understanding and business insight, and such qualified leaders are currently relatively scarce.
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