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first_img Doubao has been exposed for advancing a personal assistant product, internally codenamed Spell

On September 29, according to a report by Phoenix Technology citing Sina Technology, Doubao, a subsidiary of ByteDance, is advancing its product planning in the personal assistant direction. Insiders revealed that continuing the strategy of last year's Doubao mobile assistant in the personal agent direction, internal testing of related exploratory products began in April this year, codenamed Spell, mainly led by the Doubao mobile assistant team, but has not been officially announced due to reasons such as the release of the Doubao mobile phone.The insider stated that as personal assistant products like Muse and Instinct have gained attention overseas, Doubao is also accelerating the external release of personal agent capabilities, planning to integrate the Spell project more deeply with Doubao products. The new product will be jointly managed by the Spell project and the Doubao dialogue team, and it is expected to be launched externally soon. According to "Big Factory Daily," the Doubao product line has received a new task during the Mid-Autumn Festival, requiring a rapid reconstruction of a product that benchmarks Muse, with a beta version developed by September 30 for internal testing, involving the entire Doubao product line and multiple upstream and downstream teams in this holiday development.Previously, the technical preview version of the Doubao mobile assistant made its debut in December 2025, first launched on the ZTE Nubia M153 engineering prototype. In September 2026, the consumer version was officially released, landing on the Nubia NaviX Ultra model. Reports indicate that Spell can be seen as Doubao's extension of the personal agent capabilities accumulated on mobile devices into an independent application form.
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