Social Media Traffic Capturer: Analyzing the Top 10 Projects with the Fastest Follower Growth This Month
How to capture the traffic of social networks with 5 billion participants.Author: Web3 Insights
Modern people cannot live without social media.
According to a survey report released by Kepios, nearly 5 billion people are participating in social networks, accounting for 60.6% of the global population. The number of social network users has increased by 3.7% in one year, while the global population has grown by less than 1% in the same period. The statement that modern people cannot live without social media is reflected not only in the expanding user base but also in the time spent on these platforms. Global social media users spend an average of over 2 hours daily on these platforms, and people are increasingly inclined to obtain information and communicate through social media.
Whether in the Web2 or Web3 era, marketing for projects cannot bypass the key path of social media. For Web3 projects, there have yet to emerge products that can compete with the top social platforms in the Web2 space, making it essential to fully leverage the traffic of Web2 media platforms in the marketing of Web3 projects.
In this article, we will analyze the 10 Web3 projects that have experienced the most rapid growth in social media followers over the past month to gain insights into the strategies they employed to achieve this rapid increase in followers.
The 10 Fastest Growing Web3 Projects
|-----------------|--------|-------------------| | Projects | Growth | Current Followers | | Bitget Wallet | 195K+ | 805.7K+ | | Metis | 173K+ | 192.3K+ | | Burnt | 173K+ | 384.1K+ | | Bonus Block | 164K+ | 175K+ | | eesee.io | 150K+ | 315.3K+ | | OKX Web3 | 143K+ | 686.2K+ | | TokenPocket | 142K+ | 531.6K+ | | Orbs Network | 141K+ | 223.1K+ | | JupiterExchange | 128K+ | 296.6K+ |
Bitget Wallet, Metis, and Burnt are the three projects with the fastest growth in social media followers, reaching 195K, 173K, and 173K followers, respectively. Next, we will analyze the social media activities of these projects over the past month, including posting frequency, content quality, interaction strategies, and explore the rules behind their social media growth.
Golden Rules for Social Media Growth
- Regular Updates, Content First
Consistent content publishing helps maintain exposure on social media platforms and attracts attention. According to statistics from SocialBlade, Bitget Wallet averages about 50 tweets per day, with one day seeing over 900 tweets.
Metis has maintained an average of about 10 tweets per day over the past month.
Frequent posting does not guarantee traffic; the quality of the content is crucial. User attention is limited, so ensuring your content can capture their interest is vital. Understand your target audience, define your product positioning, and produce targeted and engaging content based on this information.
Bitget Wallet is positioned as a Web3 wallet, so its users' attention is focused on asset-related information. In addition to posting daily Token-related information, the social media account also occasionally shares interesting polls to increase interaction rates, enhancing user engagement and trust with the platform.
- Active Interaction
The interaction targets of the account can be divided into two categories: interaction with other projects and industry representatives, and interaction with fans.
Interacting with traffic can expand the exposure of social media accounts and attract new followers, especially those interested in related topics. For example, the OKX Web3 account expressed its views in a lengthy thread after Vitalik Buterin tweeted, successfully attracting more attention by guiding users to share their opinions.
Engaging with users, including replying to comments, liking, or sharing their content, helps build closer relationships and form a loyal fan base. Deep interaction with fans can also pay attention to small details, making users feel valued, thereby enriching the social media homepage and increasing user perspectives.
- Collaboration with Task Platforms
According to statistics, half of the top 10 projects have collaborated with task platforms.
|-----------------|----------| | Projects | Platform | | Bitget Wallet | √ | | Metis | | | Burnt | | | Bonus Block | √ | | eesee.io | √ | | OKX Web3 | √ | | TokenPocket | √ | | Orbs Network | | | JupiterExchange | |
Task platforms come with built-in traffic. Platforms like Galxe, TaskOn, and QuestN are native Web3 platforms that attract a good user base with low user education costs, facilitating subsequent conversions. Moreover, collaborating with such platforms can achieve basic growth in social media followers, as the platform's own functions can help quickly convert traffic to the product itself. According to SimilarWeb3, TokenPocket ranked first in incoming traffic for a period among task platforms.
Social media creates a vast stage for project promotion, where every tweet and interaction is a key part of building user brand recognition and enhancing influence. Through regular operational methods, we can expand the traffic of social media accounts in both Web2 and Web3 fields; strong collaboration with Web3 task platforms can gather more targeted user traffic.
