market positioning

OKX Ventures Partner Jeff Ren: When investing, we focus more on the innovation, narrative, and market positioning of crypto projects

ChainCatcher news, OKX Ventures partner Jeff Ren shared many profound insights for entrepreneurial projects while attending the Ecosystem Growth Summit hosted by Gitcoin and Electric Capital. In Jeff Ren's view, compared to the emphasis on potential market size and technical background in traditional tech company financing, investment in crypto projects places greater importance on the innovation, narrative, and market positioning of the crypto projects. However, for early-stage projects focused on innovation, the process of going from 0 to 1 can be painful. Moreover, most current crypto projects revolve around tokens, so it is necessary to consider the utility of the tokens and their linkage to business growth in order to achieve better project development. It is not advisable for crypto projects to start fundraising only when market changes occur; instead, they need to plan ahead and clarify their needs to better cope with the rapidly changing market environment. When the industry is experiencing explosive growth, a project's valuation should not be as high as possible; rather, it should focus more on other aspects beyond valuation itself, such as project governance, etc.It is reported that OKX Ventures focuses on exploring the best blockchain projects globally, supporting cutting-edge blockchain technologies and innovations, promoting the sustainable development of the global blockchain industry, concentrating on long-term structural value investments, and helping entrepreneurs who contribute to the blockchain industry build great companies.
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