ChainCatcher news, according to TechCrunch, Starbucks announced that its Web3 customer loyalty program Starbucks Odyssey, which is in the testing phase, will be terminated on March 31 to "prepare for the next steps as we continue to evolve the program."It is reported that Starbucks launched Starbucks Odyssey in 2022, marking its first foray into the Web3 world. The project combines the company's loyalty rewards program with NFTs to enhance the customer experience.

ChainCatcher news, Starbucks today launched its blockchain-based loyalty program and NFT community Odyssey to its first batch of U.S. beta testers. Starting in January 2023, members of the waitlist will be invited to join the Odyssey loyalty program on a monthly basis. Starbucks has declined to disclose how many customers are registered on the waitlist, only stating that demand "far exceeds" its expectations. Additionally, the company revealed that it has hired Forum3 co-founder Adam Brotman as a special advisor for Odyssey. (source link)

ChainCatcher news, according to Lucky Trader, the Starbucks Web3 platform Starbucks Odyssey will launch a test version for waitlist members on December 8. Invited users will have 3 days to register, and registered users can earn collectible digital "Journey Stamps" and Odyssey points by participating in entertainment interactive activities.In addition, Starbucks Odyssey will open more registration slots every month. According to Starbucks' previous announcement, Odyssey activities are only available to U.S. members. (Source link)

Chain Catcher news, Starbucks announced the launch of its Web3 platform, Starbucks Odyssey. Starbucks Odyssey combines Starbucks' loyalty program, Starbucks Rewards, with an NFT platform, allowing its customers to earn and purchase digital assets to unlock exclusive experiences and rewards.Previous reports indicated that Starbucks had previewed its Web3 plans to investors, stating that it believes this new experience will build on the current Starbucks Rewards model, where customers can earn "stars" and redeem them for benefits like free drinks. (Source link)