ChainCatcher news, according to The Block, Web3 advertising startup HypeLab has completed a $4 million seed round financing, led jointly by Shima Capital and Makers Fund, with other specific financing details not yet disclosed.HypeLab is a Web3 advertising startup aimed at personalizing and providing advertising services using on-chain data to help clients grow their businesses and user bases. It was founded by Ed Weng, a former Google product manager with a background in digital advertising.