ChainCatcher news, according to Fortune, the metaverse game developer Gamefam has released the annual report on the "State of Brands in Roblox and Fortnite." The report predicts that by 2030, the global metaverse gaming market will reach $168.4 billion, with the number of users reaching 900 million, indicating that the industry still has strong growth potential.The report reveals significant changes in usage habits among the younger generation: Generation Z and Generation Alpha spend 39% more time on Roblox and Fortnite than on TikTok and YouTube. This trend has attracted well-known brands, including Disney, Mattel, and FIFA, to collaborate with Gamefam to reach younger audiences. Ferencz stated that although the term "metaverse" has been influenced by the NFT craze, unlike NFTs and other pure collectibles, gaming entertainment has lasting intrinsic value because "people need entertainment, they need joy."