ChainCatcher news, according to official sources, 1inch has announced a long-term partnership with the Bruce Lee Family Company, aimed at promoting the adoption of DeFi and Web3. Through this collaboration, both parties are launching an advertising campaign with the slogan "Take crypto seriousLee." The campaign aims to change people's perceptions of cryptocurrency, moving it away from being seen as unserious or purely speculative, and conveying to the public that it represents the future of the financial system.