ChainCatcher news, Animoca Brands Japan announced that it will collaborate with Mitsui & Co, Nippon Columbia, and entertainment production company A-Light to create a PoC (Proof of Concept) project utilizing Web3 to provide a loyalty program.The new loyalty program will enable businesses and artist management companies to offer content based on the volume of fan activities by visualizing fan engagement data, thereby diversifying revenue streams through the sale of NFTs and other digital goods. On the other hand, it aims to provide rewards and new experiences to fans based on their "level of support."The PoC will take place on June 4th alongside a live event hosted by the Japanese dance and vocal group IVVY.