"Why are there so few female entrepreneurs in the Web3 industry?"

"Is it due to a lack of ambition, or is it because of insufficient capability?"

"Perhaps the answer is not that simple."

In the world of Web3, built on code, cryptocurrencies, and decentralized dreams, Rita, the CEO of YuanCoin Technology, provides us with a unique perspective through her experiences. Her story is not only a narrative of a female leader's growth but also a vivid interpretation of the "her" power in the Web3 era.

Female Perspective: Empathy and User Experience

"Women’s perspectives are more emotional and empathetic," Rita stated bluntly.

In her view, one of the core issues in the Web3 industry is how to make blockchain technology easily understandable and usable for ordinary people. The empathy of women is precisely the key to solving this problem. "For Web3 to be widely adopted, it must provide valuable experiences for users."

Using YuanCoin Technology's account opening process as an example, she shared how she optimizes product design through personal experience. "I personally feel whether every page and every sentence is clear and understandable. A friendly customer experience is one of our core competitive advantages." She believes that a female perspective can not only help the team better understand user needs but also provide new ideas for product innovation.

"Demonstration is more persuasive than a thousand words," she summarized.

From Alipay to Web3: A Transformation Driven by Curiosity

Rita's career resembles an adventure driven by curiosity.

In 2010, she joined Alipay and experienced the transformation of internet finance from Web1.0 to Web2.0. She then jumped into the "rabbit hole" of Web3, beginning her transformation from traditional finance to crypto finance.

"Learning new things feels like an adventure to me," Rita described herself as someone with "overflowing curiosity." When she first encountered Bitcoin and blockchain, it felt like opening a door to a new world. "It felt like diving into a bottomless rabbit hole; the more I learned, the more interesting it became, experiencing the vastness of knowledge."

Her advice is simple: maintain curiosity and be brave to try. "Web3 is a field full of unknowns, but it is precisely this unknown that makes it full of possibilities."

The "Invisible Barriers" for Female Entrepreneurs: Risk Preference and Confidence

"Why are there so few female entrepreneurs in the Web3 industry?" Rita does not shy away from this question.

She believes it relates to the differences in risk preferences between genders. "Women may not have as high a risk tolerance as men, but that doesn't mean they are unsuitable for Web3." She uses YuanCoin Technology's stablecoin sector as an example, illustrating that women can also shine in long-term oriented fields without necessarily engaging in high-risk jobs.

However, she also points out that another invisible barrier faced by female entrepreneurs is confidence. "Men tend to build confidence more easily, while women often doubt whether they can truly succeed." Her advice is: believe in yourself and find your own path. "All roads lead to Rome; your way can also succeed."

The "Secret Weapon" of Female Leaders: Emotion

From Ant Financial to the current crypto finance landscape, Rita has consistently been a female leader with a unique management style. "Female leaders tend to be more emotional in managing teams," she explained. "We not only focus on results but also on the feelings of everyone involved in the process." This "empathy" makes her team more united and creative.

Rita does not believe that female leaders must mimic male management styles. "I also think that every leader's management style will be different. As for how to succeed? Everyone has their own style; the important thing is to find a path that suits you." She emphasized that being humble enough to learn and absorb others' ideas is also very important. "All roads lead to Rome; you can also succeed in your own way."

Female-led Web3 Projects: The Future of Niche Markets

When talking about female-led Web3 projects, Rita's eyes lit up.

"NFT projects like World of Women are a sign of the Web3 industry maturing." She believes that projects focused on female user groups are not only a business opportunity but also an important step towards promoting diversity in the industry.

"Women and men have very different needs and experiences." Rita predicts that there will be more Web3 projects targeting female users in the future, "This is a niche market that cannot be ignored."

Advice for Young Women: Curiosity + Confidence = Infinite Possibilities

For young women wanting to enter the Web3 industry, Rita offers two key words: maintain curiosity and confidence.

"For those who have not yet entered the Web3 industry, understanding the crypto industry through mainstream media may seem risky and gambling-like, but it is truly an industry that creates customer value and addresses traditional financial pain points, requiring talents from all walks of life." She said, "Whether you are a technical expert, product manager, or marketing operator, you can find a suitable position here."

Her advice is simple and practical:

Maintain curiosity: Learn new things, enrich yourself, and explore unknown fields.

Believe in yourself: Do not be constrained by external prejudices; find your own path.

Love for the Payment and Financial Industry

After returning to Asia from Europe to join YuanCoin last year, Rita's expectations for herself and YuanCoin became clearer. "My love for the payment and financial industry, along with my curiosity for continuous innovation in this field, has always driven me forward, which is also the reason I joined YuanCoin." She believes that YuanCoin is now in the right place at the right time. With the global regulatory framework for stablecoins becoming clearer and the ecosystem continuously enriching, a third-generation global payment system based on stablecoins is forming.

"We are comprehensively laying out various aspects of Web3 payments (client layer, deposit and withdrawal layer, asset layer, clearing layer)." Rita confidently stated, "In the next three to five years, stablecoins will become a common 'other' currency in corporate and personal accounts. I am fortunate to lead YuanCoin in participating in this unstoppable wave."

Conclusion: The "Her" Power of the Web3 Era

What Rita presents to us is not only a narrative of a female leader's growth but also a microcosm of the "her" power in the Web3 era.

She optimizes user experience with empathy, drives cross-border learning with curiosity, and breaks gender biases with confidence. She uses her personal experiences to validate a point: in the world of Web3, women can not only establish themselves but also change the future of the industry in their own way.

Rita's Profile

Rita is the CEO of YuanCoin Technology. Before joining YuanCoin Technology, she held key positions at Alipay for ten years, serving as the head of the European region and expanding its European business, as well as serving as the CEO and director of Alipay UK. Additionally, Rita has also served as the CEO and president of the UK licensed virtual currency company Mode.

YuanCoin Innovation Technology Co., Ltd. is a blockchain-based digital wallet and stablecoin company, currently with two major businesses: the "YuanCoin Wallet" supporting fiat payments and the upcoming "Hong Kong Dollar Stablecoin." The company recently announced the completion of a $7.8 million Series A1 financing round. In this round of financing, YuanCoin Technology received strategic investments from well-known industry companies such as Sequoia China, Hivemind Capital, Aptos Lab, Hash Global, SNZ Capital, Solana Foundation, Anagram, and Upward Capital.