Playing with memes often leads to setbacks, and CZ finds himself in the predicament of "the more he says, the more mistakes he makes."

Author: flowie, ChainCatcher

CZ seems quite wronged; he wonders why a tweet he casually retweeted has caused such a huge controversy.

Crypto users are also puzzled as to why CZ, who has nearly 100 million followers, would take the risk of retweeting a tweet about a suspected scam coin, with many users even confusedly stating, "CZ must have been hacked."

Some community users jokingly remarked that they have been driven to a state of mental confusion by the two most powerful men in crypto lately: Trump, who keeps shouting "big things are coming," and CZ, who often says, "I don't know, I don't understand, it's not me…"

As one of the largest Chinese leaders in crypto, known as "Brother," CZ's rift with community users seems to be gradually emerging. His frequent failures with memes and his unintentional endorsements of controversial projects have put CZ in a predicament of saying too much and making too many mistakes.

Frequent Failures with Memes

CZ has stumbled again with memes.

Following the pet dog meme fiasco and the controversy surrounding the meme experiment coin TST, yesterday afternoon, CZ retweeted a celebrity meme coin, which landed him in more trouble.

Recommended Reading "The Meme Fiasco Triggered by CZ's Pet Dog Ends with a Chorus of Criticism"; "A Full Review of the TST Incident: From Community Revelry to Binance Controversy, A Microcosm of the Crypto Market"

CZ retweeted a tweet from football star Ronaldinho promoting the token STAR10, emphasizing that it is an exclusive token launched on the BNB Chain. Co-founder He Yi also retweeted the tweet.

Due to the comments and retweets from CZ and He Yi, the market cap of this token quickly surged from $200 million to over $350 million.

However, less than an hour later, while some community users were basking in the new wealth password from CZ's endorsement of the meme, the token was exposed by user @R10coin_ as a suspected "scam" coin from Shenzhen, promoted after Ronaldinho sold his X account to a Shenzhen "coin issuing" team for $5 million.

Blockchain security company GoPlus Security also issued a user safety alert, stating that STAR10 has serious security risks, and the owner can destroy any holder's tokens.

Although CZ's retweet clearly stated that there was no endorsement and warned users of the risks, community users seem unconvinced by CZ's disclaimer.

One Twitter user commented that adding "this is not an endorsement" to pretend to be innocent is futile; ultimately, the goal is to bring more trading volume back to the BNB Chain, without considering that these celebrity (coins) could quickly leave buyers with nothing.

What confuses many crypto users even more is why CZ lacks the ability to identify a token with obvious scam suspicions.

Ronaldinho has a checkered personal life and a poor business reputation, having repeatedly "squeezed money" through football training and commercial platforms around the world. Before CZ's retweet, Twitter user @gokunocool had already exposed Ronaldinho's alleged collusion with the Shenzhen team to promote the token.

CZ's attempt to boost the BNB Chain's growth through celebrity coins and memes has also faced skepticism.

Crypto KOL focused on the BNB Chain ecosystem, @huahuayjy, advised that the recent decline of Solana began with various celebrity coin launches; the celebrity coins from conspiracy groups cannot bring users to the BNB Chain and may harm it. He hopes CZ will support more native projects on the BNB Chain.

As public opinion fermented, CZ seemed somewhat confused and even wronged, attributing the controversy to "cultural differences," which only added fuel to the fire.

CZ even suggested, "How about I just stop tweeting in Chinese from now on?" Crypto KOL @thankUcrypto rebutted that this is a complete misattribution; it should be the error of the retweet action that allowed the scam project to gain traffic, but blaming it on language and cultural differences is incorrect.

CZ inadvertently offended Chinese users, as users in the Chinese community pointed out, "Don't forget that Binance was built on the support of Chinese users."

Saying Too Much, Making Too Many Mistakes, CZ in a Predicament

CZ's recent statements and actions have frequently sparked controversy. To summarize, they revolve around three main aspects:

• Endorsing controversial projects: In addition to yesterday's tweet about Ronaldinho's celebrity coin, CZ also endorsed the controversial blockchain security company Certik at the end of last year.
• Sudden "experiments" causing player dissatisfaction: The broccoli pet dog meme piqued interest, the TST test coin crashed after listing; the new token issuance mechanism proposal was criticized as "a band-aid solution" and even outdated.
• Some basic errors or confusing actions: Mistakenly believing that BNB listed on Hashkey Global is recognized by Hong Kong; claiming it was his first time using a DEX recently.

Perhaps the overall market downturn and the wealth effect of Binance on exchanges and chains have led community users to exaggerate CZ's "off state" to some extent.

However, the ongoing dissatisfaction among community users may genuinely require CZ to reflect on the underlying issues.

Regarding CZ's recent struggles with memes that have backfired, crypto KOL @Sea_Bitcoin analyzed that, at its core, it is simply an attempt to use memes to drive traffic to the BNB Chain, with a short-term utilitarian mindset leading to distorted actions.

Ice Frog believes this reflects a disconnect in understanding the community's logic. In his view, CZ's thinking is akin to that of executives in Fortune 500 companies in Web2, often accustomed to completely separating factual statements from value judgments, believing that retweeting news does not represent a stance.

"But the community's logic operates under a decentralized flow logic; for example, silence implies consent, speaking out means endorsement, and denial equates to implicit validation."

CZ's frequent "off state" may also expose the information bubble brought about by "big company syndrome." Today's most controversial tweet is likely the one that strongly supports CZ, intensifying the existing contradictions.

Twitter users like @Btman_Jeff even criticized that CZ lacks advisors, leading to information bias.

So how can one truly embrace the market and the community?

As early as a month ago, crypto KOL Yuyue also provided CZ with advice, suggesting that instead of gaining insights from his employees, it would be better to hold 4-5 phone meetings each month with top players in the market to gain genuine insights from the forefront.