Binance Global User Survey: 45% of respondents entered crypto in 2024

Author: Binance

Compiled by: Deep Tide TechFlow

Key Points

• Binance recently completed a global user survey, with 27,230 users sharing their views on the current crypto market and their outlook for 2025.
• 19.39% of respondents believe that cryptocurrency regulation will become stricter in 2025; 23.89% are optimistic about the development of AI Tokens, viewing it as a major driver of market growth. This shift in perspective may indicate broader mainstream adoption and technological innovation.
• Nearly 45% of respondents entered the crypto space in 2024, but daily trading activity among users remains high, with 31.09% of users engaging in regular trading.
• Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.

Main Text

As 2024 comes to a close, we conducted a survey of Binance users to understand the community's views and expectations for the future of cryptocurrency. This survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrency, regulatory changes, and user behavior trends. Here are some key trends revealed by the survey.

Expectations for the Crypto Market in 2025

Many users believe that the crypto industry will become more mature and closely integrated with real life in the coming year. 19.39% of respondents expect that cryptocurrency regulation will tighten further; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.

AI Tokens May Lead a New Market Trend

In emerging fields, AI Tokens are seen as the most promising market driver for 2025. 23.89% of respondents indicated that they believe AI Tokens will become the main force driving market growth, showing a high level of expectation for their future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, accounting for 12.37% and 12.28%, respectively. It is important to note that these data reflect user opinions and do not represent Binance's official stance, nor do they constitute investment advice.

Most Popular Crypto Assets: Memecoins, Bitcoin, and BNB

Among the crypto assets most commonly held by users, Memecoins lead with a holding rate of 16.1%. Bitcoin follows closely at 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding proportion of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoins are not only a popular asset currently but also one of the categories users are most looking forward to in the future.

New Users: Cautious but Active

The survey results show a significant influx of new users into the crypto market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploration phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and experienced users within the Binance community.

Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users invest 10% to 25% of their wealth in crypto assets. Notably, 31.09% of users trade daily, and 22.91% trade weekly, indicating that trading activity remains vibrant.

Reasons for Joining the Crypto Market

The survey also revealed the main reasons users enter the crypto space. 22.4% of respondents stated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% are attracted by decentralization and financial independence; additionally, 17.16% of users believe that the speed and convenience of cryptocurrency trading are important factors that draw them in.

Preferences for Binance Products

The survey shows that Binance spot trading is the most popular product among users. Of the 27,000 respondents, 25.89% indicated that spot trading is their preferred choice; next is Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.

Conclusion

This global survey provides valuable insights into user preferences, expectations, and behaviors, serving as a reference for the journey toward 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, showcases the growing maturity and resilience of the crypto market.

As trends such as increased regulation, accelerated adoption, and innovative blockchain applications continue to develop, Binance will continue to provide tools and resources to help global users succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom alongside the community!