Capture the ecological dividend of LINE+Kaia, Yuliverse builds a Web3 version of "Little Red Book"

Author: flowie, ChainCatcher

Following the Web3 version of "Twitter," Web3 versions of "Ctrip," "Xiaohongshu," and other crypto-based lifestyle service applications have also begun to attract market attention.

Last week, Zhao Changpeng revealed on the X platform that he invested in the crypto travel platform Travala, leading to a 300% increase in its token within an hour.

Additionally, the public chain Kaia, developed by communication giants LINE and Kakao, announced last week the launch of its first batch of Mini Dapps on LINE in January 2025, with the gamified social metadata platform Yuliverse successfully selected.

Yuliverse plans to launch a social Mini Dapp called YuliGo on the LINE Mini Dapp ecosystem and Kaia blockchain, allowing users to "Social to Earn" based on location, meaning they can earn token rewards while sharing real-time experiences related to food, entertainment, and lifestyle.

According to Yuliverse, it is the first TGE project launched on Kaia. Community users who missed out on Travala can also follow Yuliverse's upcoming developments.

Gaming + Social Empowerment, Yuliverse Builds a Gamified Lifestyle Metadata Platform

Yuliverse is the first gamified lifestyle metadata platform, distinguished by its integration of LBS (Location-Based Services) technology with "gaming for profit" and "social content creation," creating a sustainable ecosystem with practical application scenarios.

In terms of gaming, Yuliverse has developed the Web3 LBS game Yuliverse App, which can be considered the Web3 version of "Pokemon Go." It combines adventure and social elements, encouraging players to move in the real world and build social relationships, earning in-game native tokens $ARG and $ART by completing tasks and challenges.

Yuliverse has partnered with over 70 offline merchants to provide incentives for players in the Yuliverse game. According to Yuliverse, players have completed over 5,000 redemptions at physical locations. This proves the feasibility of using location-based lightweight gamified tasks to increase revenue and reduce customer acquisition costs for merchants.

Since its launch in the first quarter of 2023, the game has attracted over 565,000 users, with a peak concurrent user count of 155,000.

On the social side, Yuliverse has developed the LBS-based social sharing platform YuliGO, similar to the Web3 version of "Xiaohongshu," allowing users to post for profit while having an AI assistant to lower operational barriers. YuliGO launched on Telegram in September 2024 and currently has over 2.4 million total communication users.

Yuliverse mentioned that many users face redemption barriers at offline merchants due to unfamiliarity, and YuliGO's social sharing can provide content recommendations for ecosystem users, enhancing their gaming experience.

The combination of Game and Social can effectively address the sustainability dilemmas faced by GameFi and SocialFi.

Currently, the "mining and selling" model of GameFi can quickly attract a large number of profit-seeking users, but its tokens often struggle to capture valuable data, leading users to ultimately sell the tokens. Therefore, after the initial incentives end, GameFi can easily fall into a death spiral.

In contrast, SocialFi is the opposite; social interactions are the easiest to capture valuable data, and the world's most well-known internet companies rely on user social networks and social data to achieve leading positions.

However, most Web3 users are still speculative traders, and those trying Web3 social are often engaged in "pseudo" social interactions for trading purposes, with very few truly valuable content creators. This makes it difficult for token incentives to devise a plan that retains users and generates more valuable content.

Yuliverse states that among 100 Web3 social users, only about 3 have the ability to create content. Whether token incentives are broadly distributed to these 100 users or focused on the 3 genuine content creators, it results in a lack of motivation for ordinary users and content creators to stay, preventing tokens from capturing value.

However, "gaming for profit + social empowerment" can solve the dilemmas faced by GameFi and SocialFi. Yuliverse's solution is to have 97% of ordinary users engage in simple gaming for profit, with the generated tokens empowering the social content platform, while the 3% of genuine content creators earn token incentives through content production, thereby retaining different types of users and forming a sustainable ecological network.

Yuliverse is committed to establishing a healthy accumulation and circulation of token value through location technology services and SocialFi, giving data value to gaming tokens. Additionally, it supports content creators and ordinary users through a fair distribution mechanism. Yuliverse promotes a balanced and sustainable ecosystem, and through a token buyback mechanism, it incentivizes user retention while creating deflationary pressure on token supply.

Capturing LINE + Kaia Ecological Dividends, Reaching a Large Real-World User Base

In addition to the unique model of "gaming for profit + social empowerment" bringing loyal users to Yuliverse, it has also expanded its influence through partnerships with leading industry platforms such as BNB Chain, OKX Wallet, Bitget Wallet, and Gate.io.

In terms of airdrop incentives, Yuliverse conducted an airdrop of over 100 million tokens after its TGE in July this year. Over $50,000 in prizes were distributed in Telegram and Discord activities.

Yuliverse has built a large and active community, with its official Twitter account having nearly one million users and Discord boasting over 270,000 users. It has raised a total of $6 million in funding.

In the upcoming year of 2025, Yuliverse will continue to expand its ecosystem. According to its roadmap, a key development focus for 2025 will be within the LINE + Kaia ecosystem, continuing to expand the gamified social network and reaching a larger user base. In addition to Web3 users, Yuliverse can also tap into a larger Web2 user base.

Compared to Telegram, LINE is more similar to WeChat, not only having a vast social network but also a lifestyle service matrix built on social users, currently boasting nearly 200 million users.

Kaia is the L1 blockchain launched by LINE and Kakao. From 800 applying teams, 30 DApps were selected to be the first officially launched mini-programs on LINE Messenger in collaboration with LINE. Yuliverse, as one of the first selected projects, will receive strong support in terms of traffic and other aspects from LINE and Kaia.

According to Yuliverse, the YuliGo social platform under Yuliverse, which will launch on LINE + Kaia, is not only a sharing platform similar to "Xiaohongshu" but also a mixed asset (token + NFT) issuance platform based on the Pump.fun model.

Yuliverse's platform token $ART adopts the POP404 (Proof of Participation 404) standard, allowing each post (content + media) to be traded as a token on the secondary market. Content creators can earn ART rewards by posting on the platform, and each post can also be easily "double-tapped" to create an NFT.

To lower operational barriers, Yuliverse is developing an AI agent that utilizes an open-source bot framework to help users manage their posts and token transactions, enabling smoother and lower-threshold participation in YuliGO's secondary market on Kaia.

In expanding users' social networks, Yuliverse collaborates with large offline merchants, online consumption data networks, and loyalty point platforms to build a more comprehensive incentive system for users. At the same time, Yuliverse also helps Web2 companies reduce customer acquisition costs, empowering the entire LINE ecosystem.

Yuliverse anticipates that under the ecological dividends of LINE + Kaia, it will bring over 3 million social users by 2025.