Matrixport brand upgrade: Launch of the Chinese name "Matrix Gate" and a new brand slogan
Matrixport CEO John Ge stated: "The brand name 'Matrix Gate' symbolizes our commitment to opening the door to the crypto world for users, aiming to create an entry-level crypto financial application. By providing a comprehensive system of crypto financial services that includes asset appreciation management and custody, we support users in one-stop management of various crypto asset solutions, including wealth management, trading, and fiat currency, offering more product choices to meet diverse asset appreciation needs."On October 15, 2024, Matrixport, the world's leading and Asia's largest one-stop crypto financial services platform, officially announced the launch of its Chinese brand name "矩阵之门" (Matrix Gate) and introduced a new Chinese slogan "加密资产，即投即赚" (English: 'Invest and Earn Crypto'). This brand upgrade not only showcases Matrixport's further commitment to the Chinese market but also highlights its important position in the crypto financial ecosystem.
Matrixport CEO John Ge stated: "'矩阵之门' symbolizes our commitment to opening the door to the crypto world for our users, aiming to create an entry-level crypto financial application. By providing a comprehensive crypto financial service system that includes asset appreciation management and custody, we support users in managing a one-stop solution for crypto assets, including wealth management, trading, and fiat currency, offering more product choices to meet diverse asset appreciation needs. Our goal is to help users achieve steady asset appreciation, which is also the intention behind our new slogan '加密资产，即投即赚'. We will continue to strive to provide users with a higher quality crypto financial service experience."
Chinese Name & New Slogan Focus on User Value - Enabling Users to Earn Crypto Continuously
The new Chinese name "矩阵之门" not only represents Matrixport's positioning as a crypto financial hub but also conveys its mission to provide comprehensive services for users. Since its establishment in 2019, Matrixport has offered global users a super account that integrates various services, including crypto asset trading, investment, lending, custody, RWA (real-world assets), and research. This brand upgrade further strengthens the platform's ecosystem functionality, providing users with a more convenient and comprehensive crypto financial service experience, making crypto assets accessible to everyone.
The new Chinese slogan "加密资产，即投即赚" succinctly and powerfully conveys Matrixport's core value proposition: helping users achieve stable investment returns in the crypto space and ensuring long-term asset appreciation. Through this slogan, Matrixport clarifies its unique value to users—making it easy for them to enter the crypto world and assisting them in achieving continuous wealth growth.
Enhancing User Experience and Deepening the Asian Market
This brand upgrade by Matrixport is not only reflected in the updates to its name and slogan but also includes comprehensive optimizations to its products and app. The platform has improved its user interface and user experience, making operations more convenient and services more efficient, thereby enhancing user satisfaction. Additionally, Matrixport has further expanded its position as a leader in crypto asset appreciation management in the Asian market, aiming to provide quality services to more crypto users.
This brand upgrade is an important step for Matrixport in deepening its strategy in the Asian market. By launching a Chinese brand name and slogan, Matrixport has further bridged the gap with Chinese users and enhanced the brand's local recognition. In the future, Matrixport will continue to focus on providing innovative, efficient, and secure crypto financial services, helping users achieve wealth appreciation in the crypto world.
About Matrix Gate (Matrixport)
Matrix Gate (Matrixport) was established in 2019 and is the world's leading and Asia's largest one-stop crypto financial services platform, dedicated to creating a super account that integrates functions such as crypto asset trading, investment, lending, custody, RWA, and research. Matrix Gate (Matrixport) manages and holds assets worth $6 billion, providing diverse crypto financial solutions for global users, helping them maximize capital utilization and achieve continuous asset appreciation.
Matrix Gate (Matrixport) has now obtained a Hong Kong trust company license & lender license, is authorized by the UK FCA, holds a money service license in the US, is a member of FINMA SRO-VFQ in Switzerland, and has been recognized by CB Insights as "one of the 50 most promising blockchain and crypto companies in the world," as well as being included in the Hurun "2024 Global Unicorn List."
Matrix Gate (Matrixport) official website: ++https://www.matrixport.com++
