The "Jack of All Trades" in the Crypto Market: 4E Exchange Breaks Through with a Diversified Product Strategy

Author: Xiyou, ChainCatcher

Editor: Marco, ChainCatcher

In the past year, the cryptocurrency market has experienced extreme volatility, with significant market fluctuations driven by the approval of Bitcoin and Ethereum spot ETFs, as well as rapid collapses of altcoins due to lack of support. The market has been more subdued than spectacular, with traffic and attention beginning to concentrate on leading projects and platforms, posing severe challenges for the development of the crypto industry and exchanges.

In such a perilous and ever-changing environment, the 4E trading platform, launched just one year ago, has successfully stood out from its peers. With its diversified business layout and robust operational strategies, it has steadily advanced in a turbulent market, continuously expanding its business footprint, earning the trust of a large user base, and becoming a leader in the industry.

On the occasion of its first anniversary, the 4E trading platform has delivered a satisfactory performance report: over 1.2 million registered users, more than 600+ types of financial assets supported by the platform, daily trading volume exceeding $780 million, and a global influence ranking of 38.

These figures not only reflect the operational achievements of the 4E platform over the past year but also validate its strength. Regardless of which data point is compared with other trading platforms, users would not expect that these results come from a trading platform that has only been online for one year.

The 4E platform was launched at the end of August last year, aiming to create a one-stop global financial asset trading platform that integrates different financial assets into one platform. Users can trade high-quality global assets with a single click using crypto assets, supporting various types of transactions including crypto-to-crypto, fiat, spot, and contracts, as well as trading in forex, US stocks, indices, gold, and other commodities.

It acts like a "jack of all trades," demonstrating remarkable flexibility and foresight within its diversified business layout.

One Year Online, Global Users Exceed 1 Million

On August 15, the 4E exchange platform launched a series of anniversary celebration activities to reward users for their support over the past year, such as offering a 5U contract and derivatives voucher for registration, a chance for first-time deposit users to win a reward package worth up to 1400 USDT, and compensation for users who incurred trading losses, among others.

In the past year, the 4E financial trading platform has quickly carved out a niche in the fiercely competitive crypto market, leveraging its diversified product advantages. During peak periods, the platform's 24-hour trading volume has repeatedly reached $50 billion, comparable to leading CEXs.

The impressive data revealed during the 4E anniversary celebration serves as a strong testament to its growth.

In terms of user data, over 1.2 million users from more than 20 countries and regions have registered on the 4E platform, with global interactive users exceeding 1 million. Its app has consistently ranked first in downloads in the Vietnam App Store. According to data from Nonce, the 4E platform currently ranks 38th globally.

In terms of asset layout, the 4E platform now supports over 600+ trading currencies and asset pairs. When including traditional financial assets like forex and stock indices, the number of tradable assets has reached over 880, while Binance supports 1504 currencies and OKX supports 733.

In terms of core business trading volume, the 4E platform's daily trading volume has surpassed $750 million, with contract trading volume exceeding $350 million and traditional financial asset trading volume at $300 million. On August 20, the global second-largest CEX platform, Coinbase, had a 24-hour trading volume of only $1.7 billion.

From the operational data, it is clear that 4E has positioned itself among the top crypto trading platforms. Behind such remarkable achievements is the 4E platform team's continuous efforts to listen to user feedback and deepen product technology.

In product design, prior to its launch, the 4E platform underwent three years of product development and refinement. Through research and analysis of existing crypto trading platforms, it was found that while the cryptocurrency market has immense potential, it exhibits significant cyclicality. Traditional financial markets such as forex, commodities, and US stocks are also full of opportunities, but current market players—those trading stocks, forex, and crypto assets—belong to different camps, leading to fragmentation. Users need to frequently switch between different platforms, and the trading barriers between different markets make asset allocation cumbersome. 4E aims to solve these problems.

By developing a diverse range of products, the 4E platform not only supports common crypto trading such as crypto-to-crypto and contracts but also integrates traditional financial assets like US stocks, indices, forex, and commodities, allowing users to trade high-quality global financial assets in one place, enhancing investment convenience and efficiency.

As an exchange, the safety of assets is the primary consideration for users when choosing a trading platform. 4E understands this well and places a high priority on user asset security, always making the protection of user assets its top goal.

In terms of fund management, 4E has implemented a strict multi-tier cold and hot wallet separation management mechanism for the crypto assets on the platform, storing the vast majority of user crypto assets in multi-signature cold wallets. Multi-signature and threshold signature technologies ensure the security of the private key signing process, while multiple backups in different locations safeguard the private key's security, significantly reducing the risk of asset theft.

Additionally, 4E has established a $100 million risk protection fund to address various unexpected black swan events. The fund is entirely composed of the platform's own funds and is stored in an independent address. The platform will also continuously allocate part of its profits to this fund to ensure dedicated use, primarily for full advance compensation for various extreme and unforeseen events.

According to Nansen data, the assets held in the disclosed address of the 4E risk fund currently amount to $173 million, primarily consisting of ETH and BTC, with ETH accounting for over 85% of the total assets.

The "cold-hot separation management + $100 million risk protection fund" dual security mechanism provides users with comprehensive asset security assurance. Even in the face of unexpected events, users need not worry about the safety of their funds, as the platform can quickly withdraw funds from the risk reserve to provide full advance compensation to users, alleviating concerns about asset safety due to platform funding issues. This undoubtedly enhances user trust in the 4E exchange and lays a foundation for the platform's long-term healthy development.

Diversified Product Strategy to Build a One-Stop Financial Asset Trading Platform

The 4E platform was launched at the end of August last year and has quickly established itself in the crypto market within just one year. In addition to its relentless pursuit of an exceptional user experience, it has benefited from its unique diversified product layout strategy, which meets users' diverse asset investment needs.

Unlike traditional CEXs, the 4E platform is not limited to cryptocurrency trading; its business scope covers a broader range of areas, providing trading services for traditional financial assets such as forex, commodities, indices, and US stocks. The development of these businesses not only enriches the platform's product line but also offers users investment opportunities across asset classes.

4E is committed to creating a one-stop global financial asset trading platform. By integrating different financial assets into one platform, users can trade high-quality global assets with a single click using crypto assets, eliminating the cumbersome steps of cross-asset and cross-platform trading, while also catering to different risk preferences and investment strategies, helping users seize investment opportunities across different markets.

Currently, the traditional financial assets available for trading on the 4E platform include over 50 forex assets such as USD, EUR, and GBP, nearly 50 high-quality US stocks like Tesla (TSLA), Google (GOOG), Nvidia (NVDA), and Coinbase (COIN), as well as major global economic indices like the Dow Jones, Nasdaq, and S&P indices, and various commodities such as energy, gold, and silver.

With no complicated account opening and deposit procedures, users can directly participate in investments in US stocks, gold, and other assets by simply depositing USDT on the 4E platform. They can also operate in both long and short directions, with leverage of up to 500 times, maximizing investment returns.

The diversified product strategy not only demonstrates 4E's deep insight into market demand but also meets the needs of users with different risk preferences, further expanding the platform's customer base.

According to official data, the daily trading volume of traditional financial assets on the 4E platform has exceeded $300 million.

In terms of core business crypto assets, in addition to common functions such as crypto-to-crypto, fiat, spot, and contract trading, 4E has been continuously innovating, keeping pace with industry developments and changes.

In May, 4E partnered with Visa to launch a crypto consumption card, allowing users holding the 4E financial card to easily use crypto assets for payments in daily life, just like using traditional credit or debit cards.

The 4E Visa consumption card has no annual fee or transaction fees and does not require KYC. Users only need to pay a $10 card issuance fee and a minimum deposit of $10 to obtain it. By depositing cryptocurrencies into the 4E Visa consumption card, users can use it as fiat currency in real-time at millions of merchants across over 200 countries, without the hassle of exchange processes or concerns about exchange risks.

In July, 4E launched an innovative series of wealth management products, offering options for flexible, fixed-term, and quantitative wealth management, with different products having varying cycles and withdrawal flexibility to help users achieve stable appreciation of crypto assets in the volatile crypto market, providing users with stable returns in an uncertain crypto environment, enabling true passive income.

Through a variety of wealth management products, 4E supports users in flexibly adjusting their investment strategies and fund layouts based on their risk tolerance and investment goals, aiming to preserve and appreciate crypto assets while reducing market volatility risks.

In addition to innovative products like financial cards and wealth management, the 4E platform has also introduced new functions such as copy trading, strategy trading, collateralized lending, and demo trading. The copy trading feature primarily supports crypto contracts and forex products, allowing users to easily replicate the trading strategies of investment experts with a single click, enabling novice users to earn profits by following professional contract traders.

Firmly Establishing in Southeast Asia, Continuing Global Market Expansion

Not only is 4E at the forefront of product innovation, but it is also actively expanding its global business. If the diversified product strategy is the secret to 4E's rapid emergence from the CEX track, then the global market operation strategy is the booster for quickly enhancing brand awareness.

In terms of global market layout, 4E has already established a foothold in Southeast Asia, including Vietnam and Thailand. Data shows that the 4E app has consistently ranked first in downloads in the Vietnam App Store, making it one of the most popular and trusted cryptocurrency trading platforms in the Vietnamese market.

Recent offline events also demonstrate the recognition of the 4E platform among users in Southeast Asia. In May, the summit held by 4E in Vietnam attracted over 800 attendees and received extensive coverage from around 31 official and mainstream media outlets in Vietnam. In July, a closed-door event in Thailand attracted over 100 KOLs and industry professionals from Southeast Asia.

4E Group CEO has stated that 4E will continue to increase resource support and investment in the Vietnamese market and will fully leverage its successful experience in Vietnam as a springboard to further drive global business growth.

By hosting multiple offline events in Vietnam, Thailand, and other locations, 4E has achieved comprehensive coverage in the Southeast Asian market and established its brand influence and appeal. The next step is to replicate this experience and expand into Japan, South Korea, the Asia-Pacific region, Latin America, and Turkey in the Eurasian region.

In terms of outputting influence, 4E has also been a benchmark in the crypto service provider industry, partnering with the Argentine national football team to promote crypto culture in the sports arena.

As early as March this year, 4E announced that it had signed a sponsorship agreement with the Argentine national football team, officially becoming its global sponsor. This marks another significant collaboration between a crypto brand and a sports brand, bringing crypto enthusiasm to the sports arena and reaching passionate sports fans and viewers worldwide.

In May, former Manchester United player and Argentine national team star Verón attended the Vietnam summit as a special guest of 4E and presented signed jerseys to fans on-site. In July, during the Copa America event, the 4E brand logo was displayed at Hard Rock Stadium in Miami, USA, attracting global fan attention.

Given the high overlap between the crypto community and sports fans, partnerships between crypto service providers and the sports sector have become a brand consensus. Previous crypto exchanges like OKX, Coinbase, and Crypto.com have also reached sponsorship agreements with sports events and clubs.

As 4E puts it, both the crypto and sports fields are vibrant, focused on technological innovation, and emphasize speed and performance while also ensuring reliability. By collaborating with well-known brands and figures from different fields, 4E can reach a broader user base, enhance brand awareness, and provide users with a more diverse experience.

At the upcoming TOKEN2049 Singapore summit in September 2024, 4E has officially become a platinum sponsor. TOKEN2049, as an annual blockchain and crypto industry event, gathers new consensus from both Eastern and Western industries, serving as a bridge to connect industry elites, gain insights into industry dynamics, explore cutting-edge trends in crypto, and promote global cooperation. It is also the largest crypto summit with global influence, with reports indicating that over 500 surrounding offline events will take place. As a platinum sponsor of TOKEN2049 in 2024, 4E will showcase alongside well-known crypto companies like Coinbase and will also set up exclusive booths and a series of offline interactive activities such as an "ice cream bar" during the conference, reaching hundreds of thousands of industry elites attending the event.

Bringing the brand into world-class football competitions and influential crypto industry summit events reflects 4E's focus on global market brand marketing strategies.

Despite the fierce competition in the exchange sector, the emerging platform 4E has stood out from the intense market competition in just one year, thanks to its high emphasis on user asset security, diversified business layout, robust operational strategies, and forward-looking global expansion. By continuously refining its products, keeping pace with market developments and user interests, and launching a variety of trading products, 4E has ultimately gained widespread trust from users and continuously consolidated its position and influence in the crypto industry through various strategic initiatives and market expansions, providing users with richer financial products and services, making it one of the fastest-growing trading platforms.