The secret behind the continuous success of the TON ecosystem!

On August 21, 2024, with the official announcement of Binance Launchpool, the new meme coin DOGS on the TON blockchain is set to launch on Binance, the world's largest cryptocurrency exchange.
Since its launch, the DOGS project has seen a surge in user numbers within just one month, thanks to its simple and user-friendly participation method and viral social media spread. According to the latest data, the DOGS community on Telegram has surpassed 16 million subscribers, and this massive user base not only showcases its own appeal but also injects strong momentum into the continued popularity of the TON ecosystem.

Looking back at the history of the TON ecosystem, one cannot help but recall Notcoin, which also stirred waves in the community not long ago. Both projects gained astonishing market attention in a very short time, but did they share the same path and methods for success? What secrets lie behind the TON ecosystem's "continuous rise" in 2024? This article will delve into the rise of DOGS and Notcoin, analyzing the unique advantages of the TON ecosystem in the cryptocurrency market.

01 The Rapid Rise of DOGS and Notcoin

The success of DOGS and Notcoin showcases the rapid rise model of meme projects within the TON ecosystem, with significant similarities in many aspects.
Firstly, both projects rely on the vast user base of Telegram and the technical support of TON, gaining widespread attention from the very beginning. Through rapid dissemination on social networks and viral marketing strategies, DOGS and Notcoin have both accumulated millions of users in a short time. For instance, DOGS attracted over 16 million Telegram subscribers within a month, a speed rarely seen in cryptocurrency history. Notcoin, within 26 days of its launch, successfully attracted 20 million users, demonstrating its strong market appeal.
Technically, both projects attract participants through simple and intuitive user experiences. DOGS provides users with a straightforward interface via a Telegram bot, allowing them to receive DOGS token airdrops with just a few taps. This barrier-free participation method has enabled DOGS to spread rapidly among Web2 users. Notcoin, on the other hand, won over a large number of users with its "click mining" game mode, where players earn tokens by clicking on their screens in Telegram. This gamified operation significantly lowered the participation threshold for users while increasing its appeal among younger audiences.

The rapid rise of both projects is also closely related to their strong performance on social media.
DOGS quickly dominated social media platforms with the help of numerous KOLs, sparking extensive discussions, especially on X (formerly Twitter) and Telegram. On its launch day alone, DOGS-related topics reached over a million users, creating a powerful dissemination effect. Notcoin similarly benefited from social media promotion, with its appearance at the TON ecosystem conference and subsequent community interactions allowing it to accumulate a large number of loyal users in a short time.
Additionally, both DOGS and Notcoin received support from mainstream cryptocurrency exchanges, which is one of the key factors for their success. Binance's support for both projects has been particularly crucial, as DOGS and Notcoin gained opportunities for mining and trading on Binance Launchpool, further enhancing their market influence. Data shows that Notcoin's trading volume reached $4.646 billion in the first week after its launch on Binance, while DOGS saw increased market expectations after Binance announced its support for its launch, attracting more investor attention.
Despite the similarities in their rise, the details of their execution and market strategies differ, providing different development models and success examples for the TON ecosystem. The success of DOGS and Notcoin validates the immense potential of the TON ecosystem in meme culture and community-driven projects, showcasing its ability to innovate and expand continuously in 2024.

02 Differentiated Strategies of DOGS and Notcoin

Although DOGS and Notcoin share many similarities in their rise, they exhibit significant differences in positioning and market strategies.
As a meme coin project within the TON ecosystem, DOGS primarily relies on meme culture and community-driven approaches to attract users. Its strategy focuses on quickly attracting a large number of participants through simple, barrier-free operations.
For example, DOGS' core participation mechanism relies on a Telegram bot, which not only facilitates users in receiving DOGS token airdrops but also achieves viral spread through an invitation mechanism. In less than a month, the number of DOGS' Telegram subscribers surged from zero to over 16 million, showcasing its astonishing dissemination speed.
In contrast, while Notcoin also originated from the TON ecosystem, its market positioning is more diversified. Notcoin does not solely rely on the power of meme culture but employs more complex and varied strategies to solidify its market position. In its early stages, Notcoin attracted a large number of users through the "click mining" model, but over time, it gradually expanded its influence within the TON ecosystem. Notcoin successfully built a more stable and long-lasting ecosystem through collaborations with multiple projects, particularly innovations in NFTs and point mining. For instance, Notcoin's co-branded activities with Binance and collaborations with OKX have allowed it to not only depend on the initial meme effect but also enhance user stickiness and participation through actual products and services.
In terms of market strategy, DOGS places greater emphasis on emotion-driven engagement and community resonance, creating a relaxed and fun atmosphere that attracts many Web2 users who may not be familiar with cryptocurrency but are drawn to DOGS' simplicity and low entry barriers. Conversely, Notcoin adopts a more robust market strategy, focusing on nurturing long-term users and building its ecosystem. Notcoin not only attracts users through its innovative mining model but also further expands its market influence through deep integration with Telegram.

Conclusion

Overall, the continuous popularity of the TON ecosystem in 2024 is driven by the interplay of several key factors: the deep integration of TON with Telegram provides a vast user base for its projects; the technical advantages of the TON ecosystem lay a solid foundation for project success; and the outstanding performance in market promotion and community building is also a significant factor in its success.
Finally, the TON ecosystem's ongoing innovation and adaptability are crucial reasons for its "continuous rise" in 2024.
The TON ecosystem continuously explores new application scenarios and business models, maintaining market sensitivity and an innovative spirit. This ability to innovate consistently enables the TON ecosystem to remain vibrant and continue attracting new users and investors in the face of market fluctuations and competition.