Retrospective dividends, diamond hands gospel, analyzing how HODLer Airdrop fully realizes Binance bonuses

Author: Joyce, BlockBeats

In the past two weeks, the controversy over zkSync airdrop eligibility has been the most discussed topic in the community, with community users and project parties holding differing opinions. The dispute ultimately ended with the resigned annotation of "the era of airdrop farming has changed." Various signals indicate that in this new cycle, airdrop farming can no longer easily achieve a win-win situation for both users and project parties, making the realization of this native wealth code in the crypto space more challenging.

It is worth noting that on the day ZK was launched on the Binance trading platform, Binance announced the distribution of ZK tokens to eligible community users, providing a total of 52,500 spots and distributing over 10 million ZK tokens to the community.

This initiative can be considered unprecedented; it is not just a "pattern" operation surrounding the zkSync community, but also reflects significant changes made by Binance in response to the new dynamics of the crypto market.

In recent months, the crypto market has favored projects with sufficient circulating supply, while projects with high FDV and low circulation have been labeled as suppressing market liquidity. Based on the changing demands of the crypto community, Binance announced a month ago that it would modify its listing rules to provide opportunities for crypto projects with medium to high circulating supply but relatively low market cap FDV.

Exploration in response to community needs is underway. On June 19, Binance announced the launch of the HODLer Airdrop event, using a "retroactive snapshot" method to distribute new project token airdrops to BNB holders. This HODLer Airdrop tends to favor projects with medium to low market cap FDV and medium to high circulating supply.

Previously, project tokens typically launched on Binance alongside Launchpool, where BNB holders would receive rewards through Launchpool or Megadrop. However, such activities clearly defined participation times and project conditions, attracting large funds to buy BNB at the start of the event and then unlock and withdraw in bulk at the end, even impacting the price of BNB. To protect the rights of long-term BNB holders, it seems necessary to control the incentive share of project tokens allocated to Launchpool to some extent.

Through this HODLer Airdrop event, project tokens are allocated to the community as rewards before they go live on Binance spot trading, allowing long-term BNB holders to receive a larger share of new project tokens.

In users' predictions about project development, "being listed on Binance" often represents "a clear big opportunity," making it one of the highlights for project parties to attract user participation. Now, in this expectation fulfillment phase, there is a more comprehensive solution. The HODLer Airdrop makes the process of Binance's influence no longer just a game for large holders, but also a boon for diamond hands.

Retroactive Dividends, A Spring for Diamond Hands

Steps to Participate in HODLer Airdrop

To participate in the HODLer Airdrop event, users can deposit their BNB into "Simple Earn," and regardless of the chosen deposit term, they will have the opportunity to receive airdrop tokens distributed by Binance.

The participation steps are very simple and seem to have no particular differences. The characteristic of the HODLer Airdrop is that Binance will take multiple snapshots of users' balances and the total pool balance at any moment every hour, calculating the average balance of users each hour. Ultimately, the amount of airdrop rewards a user can receive is determined by a snapshot taken at a random moment before the airdrop reward announcement is made.

Additionally, during the participation, users do not know which project's airdrop they will receive. Binance will announce project information in the HODLer Airdrop announcement, and eligible users will receive HODLer airdrop rewards directly in their spot wallets within 24 hours after the announcement is made.

Compared to previous community activities launched by Binance, the HODLer Airdrop places greater emphasis on fairness and inclusivity, providing Binance users with a more equitable opportunity to participate in activities and obtain investment returns with low risk.

Random Snapshots, Blind Box Draws

The introduction of a retroactive random snapshot mechanism adds uncertainty to the HODLer Airdrop event. The amount of airdrop rewards a user can receive is determined by a snapshot taken at a random moment before the airdrop reward announcement is made.

Before the start of the new token's HODLer Airdrop, Binance had already completed user balance snapshots. For example, for the HODLer Airdrop rewards calculation on June 11, 2024, the reference time range for user balance snapshots was from June 1, 2024, to June 7, 2024.

This uncertainty actually makes community participation fairer.

In the crypto market, "investment" and "speculation" operations often mix together. For loyal users who have long supported Binance and actively participated in community activities, the random snapshot serves as a recognition and reward for their loyalty. The HODLer Airdrop event tends to reward those who firmly hold BNB, encouraging users to invest based on their trust in Binance and long-term optimism about BNB's value, rather than pursuing short-term speculative gains.

Moreover, the HODLer Airdrop also sets a hard limit on the amount of BNB each user can hold, which will be announced in each HODLer Airdrop announcement. For instance, if a user holds 203 BNB but the holding calculation limit is 200 BNB, the user's final reward amount will be calculated based on 200 BNB.

This limit participation mechanism helps to some extent avoid the monopolization of rewards by users with larger amounts of funds, allowing small and medium investors to receive a larger share of rewards, thereby highlighting the benefits for long-term holders.

The setting that complements the retroactive random snapshot is the delayed disclosure of project details, which can be understood as a "blind box draw." This setting involves the trust between the platform and users.

When users participate in the HODLer Airdrop event, they do not know exactly which airdrop token they will receive. If multiple HODLer Airdrop projects are running simultaneously, the BNB assets in the users' Simple Earn will be allocated among the concurrently running projects (unless otherwise specified).

New coins on Binance often become hot topics of discussion and pursuit in the crypto community. In a market dominated by attention, acting ahead of market news means being able to obtain more financial returns. In this newly launched HODLer Airdrop event, snapshots were taken at the time of the announcement, allowing eligible users to receive token airdrops within just 24 hours after the announcement.

This rapid feedback mechanism provides users with instant gratification, allowing them to "passively hold popular assets" simply by holding BNB. Additionally, it is well-known that rumors of Binance's mining listings often impact BNB's price fluctuations, while the HODLer Airdrop somewhat mitigates this effect, extending the holding period for investors. This involves a community game of trust, requiring Binance to have sufficient confidence.

One Fish, Four Meals, Seamless BNB Benefits

Prior to this, Launchpool had already become the "strongest engine" for boosting BNB's rise and rewarding community users. Over the past year, BNB has increased by over 130%, rising from around $200 to surpassing its historical high of $721 earlier this month. During this period, BNB holders have seen impressive returns from participating in Launchpool.

For over six months, Binance Launchpool has launched 14 projects, allowing users to stake BNB to mine new coins, gaining not only the benefits of BNB's price increase but also substantial Launchpool rewards. For example, prior to April 16, the average mining return rate for the 14 rounds was 136%, while during the bear market, the mining APY for Launchpool was around 15%-20%.

Subsequently, Binance launched the Megadrop event, where users could subscribe to BNB fixed products and participate in activities in the Binance Web3 wallet to earn points and receive new coin airdrop rewards. The first Megadrop project, the Bitcoin re-staking public chain BounceBit (BB), also saw an increase of over 200% two weeks after its launch.

So, what are the differences between HODLer Airdrop and the currently running Launchpool and the recently launched Megadrop?

The biggest difference lies in the fact that both Launchpool and Megadrop have clear fund activation times, while the holding period for HODLer Airdrop is during a random period before the announcement is made.

From the user's perspective, the participation paths for the first two are to first see the announcement and then deposit their BNB into the activity pool or participate in the activity, while the HODLer Airdrop has already completed the snapshot of BNB holders who participated in the deposit before the announcement is made.

In the HODLer Airdrop, BNB users enjoy the profit rate of Simple Earn while also participating in the simultaneous Launchpool and Megadrop point activities, enjoying the benefits of "one fish, four meals." Users will have seamless opportunities to generate additional returns based on their BNB assets.

By continuously launching such community activities, Binance's development forms a positive cycle with the interests of BNB holders. Despite the sluggish market and shifting narratives, the industry continues to evolve, with many projects still worthy of attention and investment value. Conducting comprehensive investment research and analysis, while keeping an eye on alpha dynamics, is the primary rule for investment in the crypto market. Additionally, following the "smartest money" to earn low-risk returns is also a choice worth considering.

Just a month ago, Binance announced modifications to its listing rules, beginning to support small and medium-sized crypto projects, indicating that Binance will invite quality teams to apply for listing projects through direct listings, Launchpools, and Megadrops. In the introduction of this HODLer Airdrop, Binance also emphasized the introduction of projects with large circulating supply, strong communities, and organic growth. Currently, the first round of listing projects for HODLer Airdrop has not yet been announced, and it remains to be seen what the wealth effect will be and the unveiling of the "first batch of diamond hand users."