The Kardashian family enters the MEME? A drama of fame monetization and retail investors' chaos

Author: Shenchao TechFlow

With the ETF finally launched, players' expectations for altcoins on ETH continue to rise.

The price of ETH keeps climbing, igniting the altcoin market, and the positive attitude towards cryptocurrency revealed in the U.S. elections has made the already lively MEME sector even more festive. The iteration speed of new MEME topics even surpasses the speed at which people change their positions and coins.

Today, the market was flooded with the MEME coin $Jenner launched by American internet celebrity Caitlyn Jenner, the stepfather of the Kardashian sisters. From Pump.fun to the secondary market, the thousandfold increase is astonishing.

After understanding the ins and outs, we found that the development of the whole event was quite dramatic:

The Coin Launch by Caitlyn

"Keeping Up with the Kardashians" has been recording for fourteen years and can be said to be a household name in America, primarily following the daily lives of the Kardashian family. Therefore, Caitlyn Jenner, the transgender woman and stepfather of the Kardashian sisters, is also a national internet celebrity.

Around 4 AM, Caitlyn Jenner's Twitter account posted a photo of her shaking hands with Trump, captioned "make america great again!!! and we love crypto!" along with a link to the $Jenner token on Pump.fun. Shortly after, Caitlyn Jenner tagged several famous crypto KOLs, including Ansem, SolJakey, and Pauly, calling them "crypto kings!"

Caitlyn Jenner's tweet immediately attracted the attention of many community players. However, since she was not previously a crypto player, many players' first reaction was that Caitlyn had been hacked, and a hacker was using her influence to cash out quickly.

The Price Soars, the Truth Remains Elusive

But opportunities are fair; while some hesitated, others bought in at lightning speed. Within half an hour, $Jenner had skyrocketed 15 times. Just as the price kept climbing and players were nervously buying in, the Dev sold tokens worth 160 SOL, causing the price to plummet, leading to a barrage of ridicule and curses in the comments section of Pump.fun. Players were even more convinced that this was a trick after a hacker had stolen the account.

Subsequently, the price naturally continued to decline, but then things took a turn: Caitlyn posted a Story about the $Jenner token on her IG account, and her agent Sophia also shared this Story. Meanwhile, Caitlyn actively replied to players' comments on Twitter, stating that her account had not been hacked.

Could it be that the hacker staged the whole thing? If it wasn't a hacker, then why did the Dev sell the tokens? In a state of doubt, players launched a new round of buying for $Jenner.

Next, Caitlyn Jenner posted a video of herself stating that $Jenner was indeed released by her team, and she was currently playing golf, so she couldn't appear in person.

Once the video was released, people's concerns were largely alleviated, and the price of $Jenner began to accelerate.

Just as players were starting to feel happy, new doubts arose: some began to accuse the Dev of past fraudulent behavior and insisted that Caitlyn Jenner's recent video was fabricated using AI technology. With the emergence of FUD, $Jenner's price immediately halved.

Seeing the situation gradually spiraling out of control, Caitlyn Jenner's Twitter account directly held a Space, where her agent Sophia planned to personally refute the rumors. As this move was made, the previously solid "debunking" tweets began to disappear, and the token price started to rise again. **Just when everyone thought "this is settled," an unexpected twist came: ** During the Space, Sophia mentioned that the team might launch a new token. Upon hearing this, the already exhausted players began to sell off their tokens in a frenzy, causing the price of $Jenner to plummet, with the K-line revealing a sense of despair.

During the spiral decline of the price, Caitlyn Jenner's Twitter account claimed that the team would only focus on $Jenner and would not launch any other tokens.

In just two hours of being tossed around, the retail investors felt speechless. Such a dramatic event sparked continuous discussions in the Twitter community, and Caitlyn Jenner actively retweeted discussions about $Jenner.

Seeing that $Jenner had gained traction, whether to buy or not became a dilemma for some retail investors. Perhaps with the mindset of "better to mistakenly kill than to let go," retail investors pushed the price of $Jenner higher again.

With both price and popularity on the rise, Caitlyn Jenner seized the opportunity to post a new video on Twitter, where she appeared in a bathrobe, responding to the doubts and rumors on Twitter.

After the video was released, hesitant retail investors took the plunge, and the price ultimately soared. As of now, $Jenner has increased nearly a thousand times from earlier, and the price remains high.

Monetizing Fame: Who Got Rich and Who Suffered?

Although there are still doubts about the Dev's token sale behavior, from the price trend, retail investors decided to pay for the story of $Jenner.

With emergency Spaces and face-to-face videos to refute rumors, Caitlyn Jenner and her team went through quite a bit of turmoil. Whether due to internal conflicts or lack of experience, the unique experience of launching a token for the first time likely left a deep impression on the entire team. However, when influence can be easily monetized, why wouldn't the team take advantage of it? Although the process was bumpy, as the price of $Jenner rose, Caitlyn Jenner's entire team surely made money.

But the retail investors who accompanied them through all this may not be so lucky. The retail investors who invested real money likely felt quite distressed after all the turmoil. With multiple halving and then new highs within half a day, only those with truly strong hearts could hold on.

From the summary tweet by famous player 0xSun, it can also be seen that participating in this event from the perspective of retail investors was truly difficult. If they ended up making money after all the turmoil, that would be one thing; if they left with losses, it would be a case of losing both the wife and the soldiers. Even experienced players called it drama.

Those who know the Kardashian family might understand that the family's life in the show is already dramatic enough, but such a dramatic experience might just be an ordinary day for retail investors in the crypto world.

In the crypto world, a day is like a year in the human world. Retail investors, caught up in countless new narratives every day, inevitably feel exhausted and age rapidly through repeated halving and surges.

The truth of the story is hard to discern, but one thing is certain: behind every story, it is always the retail investors who are left confused and without a share of the profits.