Meme coin live streaming chaos: To pump the price, you might even harm yourself

Author: Deep Tide TechFlow

How can a Meme coin rise?

The general answer is probably to gain recognition and attention from the community and the market. But the specific ways to attract everyone's attention vary widely.

Among these, live streaming has gradually become a popular method to attract traffic.

On the Meme coin platform Pump.fun, thousands of Meme coins appear every day. If you want people to remember you and create some buzz, a meme image that is easy to spread and a simple yet catchy text description are far from enough.

Recently, developers (Dev) of coin projects have been keen on appearing on live streams, vigorously promoting their coins.

"Brothers, let's pump it up with another 1 SOL," you can easily imagine this model is similar to the popular tipping in domestic live streaming.

But in lively places, there is bound to be chaos; the current live streams related to Meme coins are actually rife with disorder.

To Pump, Burn Oneself

If I want my coin to pump, then I'll set off some fireworks to liven things up.

A Meme coin developer named Mikol, associated with a coin called DARE, began a reckless act of playing with fire during his live stream.

To attract viewers and increase attention, and more importantly, to boost the token price, Mikol chose a dangerous eye-catching promotion method: covering himself in alcohol and having friends set off fireworks at him.

Unfortunately, his friend's fireworks were very accurate, and the live stream video showed his body catching fire; there were no fire extinguishing tools prepared for this live stream, and you could clearly hear Mikol's screams, along with his friend saying:

"He’s burned all over, brother, stop the stream and come help."

What was meant to ignite the token price ended up igniting himself.

Subsequent reports from overseas media Decrypt indicated that Mikol was already lying in a trauma center in Miami. A fan with firefighting experience assessed through communication that Mikol had suffered third-degree burns, resulting in irreversible consequences.

Extreme, dangerous, and even self-destructive behavior posed a serious threat to Mikol's safety, and it could also have a negative impact on the viewers watching these live streams.

For the sake of the token's pump, this clearly seems to be a case of losing more than gaining.

What’s even more brutal is that the investors in the DARE token seem to care little about Mikol's well-being and are discussing whether the coin price has started to decline. Cold-blooded investors believe he is just putting on a show and wrote on Twitter:

"To hell with it, I no longer have any feelings for anything related to cryptocurrency."

You cannot tell whether this was a real burn or a staged act, but putting oneself in danger for the sake of raising the token price is certainly pushing it too far.

Vulgar Chaos

Mikol's reckless act of covering himself in alcohol and setting off fireworks is not the only way to try to pump a Meme coin.

Previously, a Meme coin called Livemom (living with mom) also brought in two individuals claiming to be mother and son for a live stream. These two frequently interacted with the audience and stated that whenever Livemom's price reached a milestone, they would respond with different actions.

However, the entire live stream content was overly vulgar, with interactions filled with sexual and suggestive implications; the "son" even openly proposed a quid pro quo during the live stream, asking if viewers wanted to see certain parts of the "mother" after the coin price reached a certain range, and poured milk over her.

Ironically, the live stream was quite effective; Livemom's price fluctuated entirely with the mother's actions: if she left the frame, the token would drop, while if she performed lewd actions, the token would rise.

At this point, the Meme coin had even turned into a "popularity ticket for a porn live stream," with performance boosting popularity and dull performances leading to declines…

This unethical, vulgar, yet still correlated with Meme prices gameplay is truly eye-watering. After these two deleted their social media accounts, Livemom's price struggled to maintain itself and ultimately fell into the fate of being forgotten.

Attention Economy is Everything

The chaos surrounding Meme coins and live streaming fundamentally revolves around the attention economy.

The more extreme and vulgar, the more it can attract traffic, while quickly pulling in a small crowd of self-entertainers, pushing the token price higher through mockery.

To attract attention, no means are spared.

This approach has actually had precedents domestically.

As various short video platforms rapidly captured people's attention, ugly and vulgar live streams also flourished, eating strange foods, making bizarre expressions, stuffing strange objects into their bodies… the boundaries kept expanding, but the traffic kept rising.

Human nature is universal, and the dark side of the attention economy is gradually revealing itself. This trend is not limited to niche markets or single cultures; it is global.

In the cryptocurrency market, the chaos is particularly evident because the volatility is already high, often combining niche and cutting-edge technology. The rapid rise and potential collapse of Meme coins is the most intuitive manifestation of "fast food culture." Under this cultural influence, investors often chase short-term gains rather than long-term value.

Players, in pursuit of instant stimulation and attention, gradually neglect the demand for content quality. This aligns with the characteristic of Meme coins being hollow but easily spreadable.

However, if such dissemination becomes widespread, the negative impression of the cryptocurrency market may become entrenched.

After all, a good Meme should embody love & peace, not be a hypocrite that is extremely vulgar and ignores all norms.