The brand and advertising exclusive NFT trading platform PicaPica attended Big Demo Day
Author: Big Demo Day
On March 4th, at the Big Demo Day event held at Cyberport Hong Kong, Rebecca, the founder of PicaPica, gave a speech introducing:
PicaPica was initiated in Tokyo, Japan, with core shareholders including a local licensed digital currency exchange. Its R&D team has many years of rich experience in blockchain gaming and public chain development and has won hackathon awards, driven initially by community consensus.
PicaPica's ecosystem deeply explores the application prospects of NFTs in vertical fields, emphasizing their functionality, practicality, payment capability, and equity. There are currently no mature competitors, making it likely to become the leading brand for application-oriented NFTs in advertising and brand promotion, capturing user mindshare and market whitespace.
Let "every small individual have their own brand; every small brand have its own asset value," benchmarked against the fact that companies in the Web1 and Web2 eras generally have their own registered trademarks, official website domains, and corporate emails. In the future, businesses and personal studios, as well as freelancers and industry influencers, will issue a series of NFTs representing their personal brands, and exchange corresponding rights through NFT smart contracts. They may even mint advertisements as NFTs, spreading them between crypto wallets and trading platforms, or use NFTs to replace traditional membership cards, thus forming a Web3 digital marketing aggregator centered around "brands," connected by practical NFTs.
The PicaPica brand/advertising exclusive NFT exchange will issue NFTs representing personal brands, professional skill brands, and corporate brands for industry KOLs/community leaders, freelancers, businesses, and individual merchants with content output capabilities. It will also provide a Web3 Blog space that includes images, short audio, and short video, allowing NFT issuers to realize the rights exchange for NFT holders and complete their sustainable brand output. By combining tools such as DID identity systems, communication protocols, community management, and AIGC, a precise Web3 traffic aggregator targeting specific audiences will be constructed, providing opportunities for value display and liquidity for assetized brands.
It is reported that PicaPica will also open a Web3 Blog Space for each NFT issuer, allowing interaction with fans through images, short videos, and short audio. Fans can also engage in more two-way communication with brands using embedded AIGC tools, building a timely NFT-SocialFi paradigm.
Big Demo Day is a large-scale offline Web3 roadshow event in Hong Kong initiated by Central Research, co-organized by Web3Hub, and supported by media such as MarsBit. This event showcases absolute confidence in the market development of the entire Web3 field, looking forward to combining multiple resources to provide the most complete and convenient services for quality projects, assisting the development of the WEB3.0 community, and creating a thriving WEB3.0 ecosystem. As of now, more than 30 Web3 projects have registered, and it is expected to bring new narrative logic and development opportunities to the Web3 field in Hong Kong and even Asia.