I. Introduction

Since the beginning of this year, there has been a surge of Meme coins on the BNB chain. Against the backdrop of a sluggish and turbulent overall market, the BNB chain has achieved a counter-trend increase in trading volume, presenting a "local bull market" phenomenon. This is not a coincidence, but rather the result of a series of carefully planned initiatives by Binance. From the launch of the Binance Alpha section, the launch of the Four.me platform, to CZ's endorsements, frequent interactions with the community by He Yi, and the optimization of wallet functions, as well as attempts to vote for new tokens and the initiation of a $100 million liquidity plan, Binance has supported the Meme tokens through multiple dimensions, turning them into the traffic engine of the BNB chain.

This article will delve into the causes of this Meme token craze, review the hot projects within it, outline Binance's strategic intentions, and look forward to its future development trends, providing readers with a comprehensive and enlightening perspective that provokes thought on the logic behind the BNB chain's Meme craze.

II. Factors Driving the BNB Chain Meme Craze

The rise of the BNB chain Meme token craze cannot be separated from a series of official measures taken by Binance. These actions not only provided a fertile ground for the growth of Meme tokens but also ignited market enthusiasm through community empowerment and traffic guidance. The key driving forces behind the craze include:

1. Binance Alpha Section: A Showcase for New Projects

The launch of the Binance Alpha section provided a low-threshold display and trading platform for emerging Meme tokens. Compared to traditional high-standard token listing processes, the Alpha section focuses more on project innovation and community potential. This open design allowed many Meme tokens to quickly enter the public eye, attracting a large amount of speculative funds and retail users, thus boosting trading activity on the BNB chain.

2. Four.me Meme Launch Platform: An Accelerator for Creation and Issuance

The launch of the Four.me Meme launch platform has completely changed the issuance model of Meme tokens. By providing one-stop technical support and promotional resources, the platform significantly reduced the development costs and time thresholds for project parties. Anyone with creativity can quickly launch their own Meme token, and this "everyone can participate" feature has stimulated the community's creative enthusiasm, injecting a continuous stream of new projects into the BNB chain, such as SIREN, mubarak, and BANANAS31, all of which were launched through this platform.

Source: https://four.meme/ranking

3. CZ's Endorsements: The Wealth Code Behind Tweets

As the soul of Binance, every tweet from CZ acts like a bomb, capable of instantly igniting market sentiment. His endorsements—whether directly naming a specific Meme token or subtly hinting at support for a certain direction—often accompany dramatic price fluctuations. His mentions of tokens like Broccoli and mubarak directly drove their trading volume and attention to soar. This influence not only endorses specific projects but also elevates the entire Meme ecosystem of the BNB chain.

4. He Yi's Interaction with the Community: A Catalyst for Trust and Belonging

Binance co-founder He Yi maintains high-frequency interactions with the community through live broadcasts, AMAs, and other means. She not only responds promptly to user needs but also bridges the gap with users through her humorous and straightforward communication style. This interaction enhances the community's sense of trust and belonging, laying a solid foundation for the dissemination and promotion of Meme tokens. He Yi's presence makes the Meme craze on the BNB chain not just a cold speculative game, but a warm community celebration.

5. Wallet Function Launch: Optimization of User Experience

The newly launched wallet function greatly reduces the friction costs for users participating in Meme token trading. By integrating asset management, trading, and storage functions, users can complete operations without frequently switching platforms. This convenience attracts more novice users, especially in the fast-paced and highly volatile market of Meme tokens, where the optimization of wallet functions directly drives the growth of trading volume.

6. Voting for Token Listings: A Testing Ground for Community Governance

The voting for token listings initiative launched by Binance has delegated part of the decision-making power for token listings to the community. This move not only enhances user participation but also filters out more promising Meme projects through "collective wisdom." The voting process itself has also become a marketing tool, with selected tokens often accompanied by community discussions and influxes of funds. This governance attempt has transformed the Meme token craze from mere speculation into a community-driven ecological experiment.

III. Overview of Hot Meme Tokens on the BNB Chain

In this wave of Meme token craze, a number of distinctive and high-performing hot projects have emerged. They have sparked waves of enthusiasm on the BNB chain due to celebrity effects, narratives, or community culture. The representative Meme tokens that have appeared so far (all of which have been listed on Hotcoin) include:

1. TST: The Test Coin Igniting Heat

TST is the example token used in the educational video released by the BNB Chain team on the Four.meme platform, demonstrating how to issue tokens on the Meme platform. Due to the accidental leak of the token's name and contract address in the tutorial video, TST quickly gained attention and was bought up. Although TST was not officially issued, CZ's clarification inadvertently ignited its popularity. Subsequently, Binance Alpha listed TST, leading the outside world to believe that TST had received Binance's "endorsement," further fueling speculative enthusiasm.

2. Broccoli: CZ's Pet

On February 14, CZ shared the name of his pet, leading to a surge of hundreds of tokens named Broccoli in the community overnight, igniting a "broccoli" frenzy. Various versions of Broccoli tokens rose and fell, evolving into a community spectacle. The most influential was the Broccoli token with a contract address ending in 714. The popularity of the Broccoli token proves the immense power of celebrity effects in the Meme market.

3. mubarak: The Middle Eastern Concept Coin

Mubarak can be considered the leader of the BNB Meme season in March. "Mubarak" means "blessing" in Arabic, and its birth was linked to Middle Eastern capital investing in Binance: on March 12, the Abu Dhabi sovereign fund MGX invested $2 billion in Binance, sparking market interest in the "Middle Eastern concept." On March 15, CZ posted a meme image of "Mubarak" on Binance Square with the caption "Going to meet a friend this weekend," causing the token price to soar from $0.004 to $0.04, a 900% increase. After being listed on the Binance Alpha platform, mubarak's market cap once approached a high point of $150 million. Currently, mubarak's market cap stabilizes around $130 million, indicating continued high funding interest. Mubarak is a prime example of community-driven speculation that successfully leveraged Binance's influence.

4. SIREN: The Combination of AI and Meme

SIREN is a rare AI Meme token on the BNB chain with practical functions, inspired by the sirens from Greek mythology. It was issued through the Four.meme platform in mid-February 2025. The project integrates the concept of an AI market analysis tool, claiming to be a fully on-chain deployed AI analyst. SIREN closely aligns with CZ's advocated "BNB Chain AI mainline" strategy and is regarded as a pioneer in the AI Agent track on the BNB chain.

5. BANANAS31: A Victory for the Community

BANANAS31 (Banana For Scale) successfully launched on the BNB chain's Four.meme platform on November 16, 2024, narrating a story combining Musk's 31st Starship and the banana meme, incorporating elements of space technology and internet culture. Initially, it rode the wave of Musk-related events, maintained heat through community activities in the mid-term, and later gained momentum from Binance's voting initiative. During the Binance voting period, the community's rallying power was proven, and it was considered one of the most promising Musk concept coins, potentially becoming the first AI Meme coin launched through community voting.

Source: https://www.binance.com/zh-CN/square/post/21761942594842

IV. Analysis of Binance's Strategic Intentions in Promoting the Meme Craze

Binance's promotion of the Meme token craze is not a spur-of-the-moment decision but is based on clear strategic logic and far-reaching intentions.

1. Traffic Attraction and User Growth

Meme tokens, due to their low thresholds and entertainment value, possess a natural traffic magnetism. By supporting Meme projects, Binance has attracted a large number of new users to the BNB chain, especially during market downturns, making this "counter-trend attraction" particularly valuable. The influx of new users not only enhances on-chain activity but also reserves potential for the long-term development of the ecosystem.

2. Ecological Prosperity and Diversification

A single DeFi or NFT ecosystem cannot meet all user needs. The rise of Meme tokens has injected new diversity into the BNB chain, filling the gap in entertainment scenarios. By supporting Meme projects, Binance has transformed the BNB chain from a technology-driven public chain into an ecosystem that combines practicality and fun.

3. Community Governance and User Empowerment

Mechanisms like the voting for token listings have decentralized power to the community, enhancing users' sense of participation and ownership. The success of this governance model not only strengthens community cohesion but also provides valuable experience for the BNB chain in exploring decentralized governance. The Meme craze has thus become an experiment in community empowerment.

4. Market Competition and Brand Strengthening

In the fierce competition among public chains like Ethereum and Solana, the BNB chain needs differentiated breakthroughs. The Meme token craze has allowed the BNB chain to stand out in the market, enhancing brand influence and further solidifying Binance's industry leadership.

5. Capital Flow and Revenue Growth

The frequent trading of Meme tokens has directly boosted the trading volume of the BNB chain, bringing considerable fee income to Binance. At the same time, the capital flow triggered by the craze has also provided liquidity support for other projects on the chain, forming a virtuous cycle.

Through the Meme token craze, Binance has achieved multiple goals related to traffic, ecology, governance, competition, and capital. This craze is not just a short-term market carnival but a well-thought-out strategic layout by Binance.

V. Development Trends from Meme to AI in the Ecosystem

The continued fermentation of the Meme token craze will have far-reaching impacts on the BNB chain ecosystem. Here are five possible development trends:

1. Continued Prosperity of the Meme Ecosystem

With the maturation of the Four.me platform and the active community creation, the Meme tokens on the BNB chain will welcome more innovative projects. The craze may evolve from short-term speculation into a stable sub-ecosystem, providing users with ongoing entertainment and investment opportunities.

2. Deepening Community Governance

The successful experience of voting for token listings may promote Binance to further improve community governance mechanisms. In the future, more decisions may be made by the community, leading to the emergence of DAO-style Meme projects that enhance the ecosystem's decentralized attributes.

3. Potential for AI Tokens to Take Over

CZ's recent hype around AI tokens suggests that they may be the next hot spot following Meme tokens. While Meme tokens excel at attracting traffic, AI tokens may bring about technology-driven value growth. Binance may leverage the user base accumulated from the Meme craze to boost the rise of the AI ecosystem.

4. Cross-Chain Cooperation and Ecological Integration

As the influence of the BNB chain expands, future collaborations may occur with other public chains, such as Solana and Base, to share resources for Meme and AI projects. This ecological integration will further enhance the competitiveness of the BNB chain.

VI. Conclusion

The BNB chain Meme token craze is the result of Binance's strategic promotion. Through a series of combined efforts, including the Alpha section, the Four.me platform, CZ's endorsements, He Yi's interactions, wallet integration, and community voting for token listings, Binance has successfully turned Meme tokens into the traffic engine for on-chain trading, countering the overall market downturn and boosting ecological activity.

This round of Meme craze not only enriches the ecological diversity of the BNB chain but also effectively achieves Binance's strategic goals in user growth, community building, and brand influence. Behind it may also lie a longer-term layout aimed at attracting traffic to the AI track and constructing new narratives.

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