MEXC DEX+: Layout on-chain assets, breaking the boundaries between CEX and DEX

Author: Yoyo

1. Trend Insights ------ The Blurring Lines Between CEX and DEX

If we rewind five years, DeFi was merely an experimental playground for a few geeks, and Meme coins were an edge narrative far from the mainstream. But today, the wealth opportunities on-chain have become a new consensus in the crypto space. Against this backdrop, CEXs are beginning to move on-chain, attempting to borrow from DEX models to provide more flexible trading options.

Recently, MEXC DEX+ and Binance Alpha 2.0 were launched simultaneously, both aiming to break the boundaries between CEX and DEX, allowing users to trade on-chain assets more quickly and conveniently.

Binance Alpha 2.0 allows users to directly purchase on-chain assets in the Alpha sector using their spot accounts on the Binance platform, without the need to create a Web3 wallet or perform on-chain transfer operations, simplifying the on-chain trading threshold and achieving a fusion of CEX and DEX trading methods. However, there are still two major limitations:

• Limited number of tokens ------ Currently, the coverage of Alpha assets is limited, failing to meet users' demands for trading more early on-chain assets.

• Delayed asset inclusion in the Alpha sector ------ Updates are irregular, making it difficult to respond to market trends in real-time, causing users to miss out on the earliest investment opportunities.

In contrast, MEXC DEX+ adopts a more thorough strategy, allowing users to trade on-chain assets freely through the CEX page and more direct on-chain trading methods without needing a Web3 wallet. This means:

• Broader asset coverage ------ DEX+ directly connects to on-chain liquidity pools, supporting more popular assets that are not yet listed on CEX.
• Faster trading efficiency ------ Users can capture the benefits of new on-chain projects immediately without waiting for any token listing notifications.
• The current version already supports pump.fun and Raydium on Solana, and will support BSC on March 26.

The simultaneous launch of MEXC DEX+ and Binance Alpha 2.0 may signify that CEXs are trying to find a new answer ------ how to allow users to enjoy the convenience of CEX while also accessing on-chain wealth opportunities in real-time?

The DEX+ product launched by MEXC is a typical representative of this trend. It not only inherits the convenient trading experience of CEX but also lowers the usage threshold of DEX through technological innovation, providing users with a more efficient and user-friendly on-chain trading method. So, what exactly are the advantages of MEXC DEX+ in the overall market landscape? Will the boundaries between CEX and DEX truly disappear? In this competition for on-chain trading experience, how will MEXC DEX+ break through? This article will conduct an in-depth analysis from multiple dimensions.

2. What Does "DEX+" Add? Deconstructing MEXC's Potential Strategies

The core of the "+" in MEXC DEX+ is integration, not merely embedding DEX functions into CEX, but perfectly blending the advantages of CEX and DEX to ultimately upgrade the trading experience. The DEX+ product mainly features the following core highlights:

First, a smooth CEX-level on-chain trading experience. MEXC DEX+ aims to significantly reduce the complexity of on-chain interactions, even directly shielding users from it. Users only need to open the MEXC App, simply activate the DEX+ account, and then transfer funds from their centralized wallet to the DEX+ account with one click, allowing for quick on-chain trading within the platform. Users no longer need to deal with complex smart contract signatures and wallet address entries; all interactions are completed "between the spot and DEX+ accounts." This design eliminates the cumbersome intermediaries of traditional DEXs, directly transplanting the convenience familiar to CEX users into DEX trading.

Secondly, what else does DEX+ do? Efficient asset liquidity is crucial. In traditional on-chain trading, users face numerous DEXs and the barriers of asset flow between different chain ecosystems. Currently, MEXC DEX+ initially supports the increasingly popular Solana network, providing direct access to over 10,000 on-chain assets, aggregating multiple leading Solana DEX pools like Raydium and Pumpfun, allowing users to enjoy asset selection and trading experiences similar to CEX depth on DEX+. In the future, DEX+ will gradually expand to more chain ecosystems, truly achieving one-stop satisfaction for multi-chain trading needs; it is understood that BSC support will be available on March 26. Currently, DEX+ can support the two major ecosystems that are booming in on-chain assets.

At the same time, DEX+ also attempts to address users' concerns about the security of on-chain assets. One of the biggest risks faced by traditional DEX users is complete self-custody of assets; a slight mistake can lead to private key leakage and total asset loss. DEX+ centralizes the custody of private keys with MEXC and introduces a third-party authority testing agency, GoPlus, to ensure the security of each token pair, significantly reducing the likelihood of assets being hacked. New users need not worry about the risk of losing their private keys, further alleviating security concerns.

So why is MEXC making such a bold move to lay out DEX+, even going all in? The answer lies in MEXC's own development strategy.

Since 2024, MEXC has made a remarkable comeback in the Meme coin sector, launching over 240 quality Meme tokens in Q4. Its sharp coin selection strategy has created a batch of star projects with astonishing price increases: among the new Meme tokens launched in 2024, the top five performing tokens have an average maximum increase of over 8700%, with KEKIUS and FWOG tokens even exceeding this level. This phenomenon reflects MEXC's precise capture of trends in the Meme sector and its keen sense of on-chain traffic hotspots. The effects of this strategy not only enhance MEXC's market competitiveness but also create considerable profit opportunities for platform users.

To some extent, MEXC's strategy of quickly capturing and launching hot Meme coins has become a significant means of differentiating itself from other exchanges. The emergence of DEX+ further provides users with a smoother and safer on-chain trading experience under the trend of CEX and DEX integration ------ users no longer have to wait for official announcements from MEXC; they can jump into projects immediately and easily secure the first batch of tickets for early "hundredfold coins."

Ultimately, the layout of MEXC DEX+ is not merely a simple addition of functions but an exploration of the deep integration between CEX and DEX.

3. Comparison of DEX Functional Products: Competitors Have Already Acted, What Are MEXC's Chances?

With the explosion of on-chain assets, various CEXs have already stepped into the on-chain trading field, attempting to carve out territory with DEX as a new growth point; meanwhile, DEXs continue to optimize experiences to attract more users. What are MEXC's chances with the launch of DEX+? How does DEX+ differ from existing exchanges? What is its competitive edge? We can analyze this from several key dimensions.

1. Trading Experience: The Core Competitiveness of DEX+

Trading experience is a key factor determining user loyalty. Traditional DEX platforms like Uniswap, Raydium, and GMGN, despite offering high asset freedom, involve complex on-chain operations and high barriers, often deterring novice users.

In contrast, traditional CEXs, apart from Binance Alpha allowing direct trading with CEX accounts, still rely on Web3 wallets for the web functionalities of Binance, OKX, Bybit, Bitget, and Gate. Although this is a step towards "decentralization," it essentially remains a "external wallet + exchange" stitching model, requiring users to connect Web3 wallets, sign authorizations, and perform additional actions, resulting in a fragmented experience.

However, MEXC DEX+ completely breaks out of this circle; it is the only DEX product that provides a CEX-level trading experience, with the entire interaction experience approaching that of CEX, while the essence of trading remains on-chain. Users only need to transfer assets within their MEXC account to start trading on-chain assets. For novice users eager to quickly dive into Meme coins but unfamiliar with on-chain operations, this is a significant advantage.

2. Liquidity: How to Break Through the Bottleneck of DEX Models?

Liquidity determines the depth and stability of trading, and the liquidity pool model adopted by traditional DEXs like Uniswap, Raydium, and GMGN, while having decentralized advantages, still has significant limitations. When the market fluctuates sharply, liquidity can dry up instantly, leading to skyrocketing slippage, making it difficult for users to execute trades at suitable prices.

In the CEX camp, MEXC DEX+, Binance Web3, OKX Web3, Bybit Web3, etc., all adopt a DEX aggregator model, improving liquidity by integrating multiple on-chain trading pools. In contrast, MEXC DEX+'s liquidity strategy is more differentiated; it not only relies on DEX aggregators but also leverages its influence in the Meme sector to form a unique liquidity ecosystem. This is due to MEXC's previous rapid listing strategy in the Meme sector, which has accumulated a large number of traders interested in early on-chain assets. These users are not only a source of traffic for MEXC CEX but also potential traders for DEX+, allowing MEXC to quickly bring early liquidity to DEX+ through its existing trading ecosystem. Additionally, unlike other exchanges, MEXC DEX+ is directly aimed at the most active and explosive Meme trading market, making the matching of this user group more conducive to the growth potential of DEX+ liquidity.

Of course, DEX+ will also integrate more DEXs and public chains in the future, forming broader liquidity for seamless multi-chain asset trading, greatly enhancing user experience.

3. Account System & Deposit Methods: No Need for Web3 Wallet, Direct Asset Transfer

Traditional DEXs like Uniswap, Raydium, and GMGN require users to connect their self-managed Web3 wallets, with users bearing the responsibility for wallet security, leading to high learning thresholds and risk management difficulties.

The Web3 wallet functionalities of Binance, OKX, Bybit, Bitget, and Gate also generally adopt on-chain wallet connections, with users facing wallet management issues and risks of private key loss.

MEXC DEX+ completely changes this model; users can participate in on-chain trading directly through an independent DEX+ account without needing to connect a Web3 wallet or worry about private key management issues. At the same time, the DEX+ account is completely independent from the MEXC CEX account, ensuring that on-chain trading does not affect CEX account assets, providing users with clear account isolation and security guarantees while enjoying a convenient experience. This way, users can achieve both asset security and account convenience, making MEXC truly user-friendly.

This also brings a difference in funding deposit methods; MEXC allows users to transfer funds directly from their CEX accounts to their DEX+ accounts, while other exchanges require users to first deposit into their Web3 wallets before trading, making the process more complex.

5. Security: Centralized Custody Combined with Third-Party Testing

Security is one of the core competitive advantages of all exchanges. Traditional DEXs, while claiming to be secure and free, pose significant risks due to users managing their own private keys; once the mnemonic phrase or private key is lost, assets cannot be recovered.

MEXC DEX+ adopts a centralized custody security model, placing users' private keys under MEXC's platform, thus avoiding the risk of private key loss. It also introduces a third-party security agency, GoPlus, for real-time asset risk monitoring, providing more comprehensive and timely security guarantees, allowing users to feel more secure regarding asset safety.

Conclusion: The Unique Competitive Edge of MEXC DEX+

In summary, MEXC DEX+'s greatest advantage lies in lowering the threshold for on-chain trading, allowing users to complete DEX transactions as easily as using CEX. Compared to the exploratory solutions of CEXs like Binance and OKX, MEXC DEX+ offers a smoother experience, reducing complex on-chain interactions. In contrast to DEXs like Uniswap, MEXC DEX+ also features a more user-friendly account system and trading fluidity, making it easier for ordinary users to enter the on-chain market.

As on-chain trading gradually becomes the mainstream in the market's future, MEXC's approach may become a breakthrough path.

4. From the User's Perspective: How DEX+ Helps Newcomers Easily Enter the On-Chain Wealth Track?

4.1 DEX is Attractive, But Why Is It Still Hard for You to Take Action?

At the beginning of 2021, Dogecoin skyrocketed overnight, making countless outsiders envious. By 2025, the wealth codes on-chain have become even more direct and crazy, with various hundredfold projects emerging, and stories of sudden wealth continue to circulate. However, a very realistic problem is: the various complex on-chain interaction processes have kept newcomers wanting to dive into meme coins at bay.

In this environment, how to easily and smoothly take the first step into on-chain trading has become the core demand for ordinary retail investors. MEXC DEX+ has precisely identified this point, with a highly targeted product that directly addresses the pain points of user experience, providing a "smooth entry into meme coins" one-stop solution for newcomers in the crypto space.

4.2 One-Stop On-Chain, Lowering the Threshold for On-Chain Trading to the Minimum

MEXC's DEX+ has made unprecedented innovations and integrations in this regard. As mentioned repeatedly earlier, users only need to simply register for a MEXC account, without needing to download a Web3 wallet, remember mnemonic phrases, or face the risks of private key storage, to directly experience on-chain asset trading. By simply completing account activation, they can immediately enter the world of on-chain trading:

The specific operations are also extremely simple and clear:

• Step 1: Switch to "DEX+" on the webpage (on mobile, open the MEXC App, find "Wallet" in the bottom right corner, click to enter, and select "DEX+"). Upon first entering the system, it will automatically prompt "Activate my DEX+ account"; just click agree to activate the DEX+ wallet with one click, eliminating the cumbersome steps of creating a wallet and saving mnemonic phrases and private keys.

• Step 2: After activation, directly click "Receive," then select the type and amount of cryptocurrency you want to deposit, and click confirm to transfer funds from the spot account; the entire process takes no more than 30 seconds. No more complex on-chain deposits, no need to memorize wallet addresses, and no worries about transfer address errors leading to fund loss.

The mobile version operation is as follows:

• Step 3: Once the funds arrive, enter the DEX+ trading page, where users can directly select their preferred tokens for buying and selling, without needing to approve or sign on-chain, simply click to complete the transaction. MEXC DEX+ includes quick buy/sell orders and limit order functions. For novice users wanting to quickly enter and trade meme projects, the experience is very smooth.

Regarding trading fees, traditional DEX transactions, such as Uniswap and Raydium, require users to sign smart contracts for every operation, and a slight mistake can lead to wasted gas fees. In contrast, the assets transferred to the DEX+ account already include the required gas fees, with the system automatically deducting a 1% service fee for each transaction or exchange; it is understood that in the future, MX may also be supported for fee discounts, further reducing user costs. This charging model is clear and simple, avoiding the hassle of calculating gas fees, making trading easier to start. Users can also view estimated gas fees in real-time on the settings page, with gas fees automatically deducted during the transfer process.

In addition to lowering the threshold, MEXC DEX+ has another important feature that truly impresses new users ------ "Smart Money Tracking."

On the DEX+ trading interface, addresses of "smart money" are directly marked; these addresses are typically held by large players on-chain, experienced DeFi players, or OGs with a high historical success rate in on-chain trading. MEXC visually presents these smart money addresses to users through algorithms, allowing users to track smart money operations in real-time, observe their buying and selling directions, and directly copy the trading strategies of on-chain experts, giving newcomers the opportunity to stand on the same starting line as smart money. Currently, this feature has not yet appeared in other CEX's Web3 wallets, and among DEXs, only GMGN offers similar support.

Moreover, in the on-chain world where hundredfold coins and meme projects frequently emerge, there are not only many opportunities but also significant risks. MEXC DEX+ understands that users' biggest concern is actually security. The DEX+ product directly introduces third-party authority institutions (GoPlus) to conduct security audits and risk warnings for on-chain token pairs. Whether the project code is secure and whether the contract has high-risk vulnerabilities are complex and professional matters that ordinary users cannot identify one by one, but DEX+ automatically provides security warnings and risk alerts, allowing novice users to feel more at ease when chasing hundredfold coins.

From registration, activation, fund transfer, to smart money tracking and hundredfold project screening, MEXC DEX+ has considered every aspect of on-chain trading to the extreme, striving to allow novice users to seamlessly transition from zero to the wealth code on-chain.

As the boundaries between CEX and DEX become increasingly blurred, MEXC DEX+, with its seamless integration of CEX-level experience and rich asset choices from DEX, offers ordinary people the opportunity to easily obtain "primary market entry tickets" on-chain. In this regard, MEXC DEX+ has achieved: "You just charge ahead, and leave the rest to me!"

5. Conclusion: The Future of Exchanges is No Longer a Binary Opposition

The future of exchanges should perhaps not be defined as a single choice between CEX or DEX. Integration is just the beginning.

Whether it is MEXC's newly launched DEX+ or Binance Alpha 2.0, they are worth paying attention to because they have keenly captured user pain points and industry development directions, proposing a new solution of "CEX experience + on-chain assets." This represents a new starting point and trend: not only breaking down the barriers between centralization and decentralization but, more importantly, creating a new possibility of a low-threshold and complete on-chain experience.