Cygnus – The first Web3 Instagram App Layer, has attracted over 6 million users

Cygnus, as the world's first Web3 Instagram App Layer, is seamlessly integrating Web3 into Instagram and driving blockchain technology to reach Instagram's 2.5 billion user ecosystem. With the launch of the first phase of the Cygnus Instagram App Layer—Cygnus InstaPlay, Cygnus has successfully attracted over 6 million users, with daily visits exceeding 50 million, and this number is growing at an astonishing rate, marking an important step towards mainstream blockchain adoption.

Cygnus is the first Web3 Instagram App Layer, leading the integration of Web3 in the Instagram ecosystem

Cygnus is a Modular Real Yield Layer and the world's first Web3 Instagram App Layer, driving the deep integration of Web3 and Instagram in unprecedented ways. By seamlessly integrating on-chain and off-chain assets, Cygnus creates new ways for social interaction and value creation. In February 2024, Cygnus took a historic step by launching Cygnus InstaPlay, the first Web3 hub directly embedded in Instagram.

Cygnus shared updates about its growing influence on Instagram on X (formerly Twitter), guiding users to its web application where they can generate Web3 account abstract wallets directly through their Instagram accounts to play games and interact seamlessly. As the first phase of the Cygnus Instagram App Layer, InstaPlay provides a simple yet highly interactive experience, allowing users to earn points through a series of straightforward actions. The built-in leaderboard enhances the competitive element, making participation more dynamic. Looking ahead, InstaPlay points will be redeemable for on-chain asset rewards, such as Cygnus tokens, as well as off-chain incentives like hotel vouchers, linking digital engagement with real-world benefits.

Cygnus's success: Driven by a strong team and supported by industry-leading investors

As the world's first Web3 Instagram App Layer, Cygnus has achieved significant success in driving the seamless integration of blockchain in social media. This groundbreaking achievement is supported by top investment institutions. In February 2024, Cygnus announced the completion of a $20 million seed pre-financing round, receiving investment support from industry leaders such as Manifold Trading, OKX Ventures, Mirana Ventures, and Optimism Foundation Retro Funding.

In addition to strong capital support, Cygnus's success also stems from a top-tier team. Core team members have previously worked at Meta (the parent company of Instagram) and possess deep expertise in social algorithms, ad monetization, and the creator economy. Furthermore, team members have backgrounds from world-class institutions such as UC Berkeley, MIT, NYU, and UIUC, and have held positions at leading global companies like Google, Goldman Sachs, and TikTok. The team's top academic and diverse backgrounds enable Cygnus to possess breakthrough innovation capabilities and continue to lead trends in the Web3 space.

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Why is Cygnus unique and has the potential for success?

Inspired by TON and strategically shifting to Instagram

Cygnus's success is largely due to its keen market insight and strong execution capabilities. The decision to pivot towards the Instagram ecosystem was inspired by the explosive success of the TON mini-game ecosystem. Last summer, TON attracted user participation through mini-games, allowing users to earn points through simple interactions and redeem them for tokens in their wallets. This phenomenon proved that social media-driven Web3 adoption is not only feasible but also highly scalable.

After thorough market analysis, Instagram emerged as the ideal platform for expanding the Web3 ecosystem. With over 2.5 billion users, its user base far exceeds that of traditional crypto-native platforms. Additionally, the platform's Reel content is highly shareable, capable of rapidly driving discussions related to tokens, games, and social finance, creating a self-propagating effect. Meanwhile, as the core platform for creator monetization globally, Instagram offers unparalleled opportunities for Web3 development.

Seizing this trend, Cygnus acted swiftly, leveraging a highly agile development framework to rapidly advance its strategic implementation. From market analysis to product launch, Cygnus demonstrated exceptional execution speed, successfully seizing the first-mover advantage in the Web3 Instagram space.

Cygnus is an officially certified Instagram technology provider, deeply understanding the platform ecosystem

Core team members of Cygnus include former Meta (Instagram's parent company) employees with extensive experience in social interaction algorithms, ad monetization, and the creator economy. As the Web3 ecosystem develops, Cygnus fully utilizes existing user behaviors and platform characteristics of Instagram to build a seamless Web3 entry point, allowing users to easily access the blockchain world.

With this advantage, Cygnus has officially received Meta's certification as a technology provider for Instagram, further solidifying its unique position in the Web3 space. This certification enables Cygnus to natively integrate Web3 functionalities within Instagram, allowing users to manage assets, receive token rewards, and interact with NFTs directly without needing to switch to external platforms. By bridging the gap between social media and blockchain, Cygnus has truly opened a new era of seamless Web3 interaction.

Seamless Web3 experience: Instagram account = Web3 wallet

Cygnus employs advanced account abstraction (AA) technology to create a revolutionary embedded wallet system that completely eliminates the complexities of traditional Web3 wallets.

• No private keys required
• No seed phrases required
• No cumbersome registration processes

Users simply log in with their Instagram accounts, and the system automatically generates a Web3 wallet, seamlessly integrating it with their Instagram identity.

This innovative model achieves a truly smooth transition from Web2 to Web3, ensuring that blockchain interactions are deeply integrated with the social experience of Instagram. Additionally, features like password recovery and automatic key management further enhance the usability of Web3 interactions, making users' blockchain experiences as simple as using traditional internet applications.

Strategic partnerships driving global expansion

Cygnus is actively expanding into high-growth global markets, particularly in regions like the Middle East and Latin America, where social media engagement is high and interest in blockchain is rising. By collaborating with KOLs and local influential organizations, Cygnus leverages Instagram's content dissemination effects, allowing new users to easily engage with Web3 in a familiar social environment, promoting Web3 adoption.

When Web3 meets Instagram: A new path of transformation

Breaking down barriers to Web3 adoption

With Instagram established as the ideal entry point for Web3, the next key challenge is how to eliminate entry barriers, enabling millions of users to easily access Web3. The Cygnus Instagram App Layer deeply embeds the AA wallet (as mentioned above) into Instagram, allowing users to seamlessly collect NFTs, crypto tokens, and other digital assets, completely removing the complexities of traditional Web3 interactions.

Currently, Cygnus has over 8 million users, with daily active users exceeding 1 million, reshaping the way social media users interact with Web3. In the future, every action of collecting points, interacting with content, or supporting creators will be fully recorded on the Cygnus blockchain, ensuring a transparent and secure on-chain data history that plays a role in the broader Cygnus ecosystem.

Establishing new standards for social media Web3 interoperability

With its innovative AA wallet technology, deep industry experience, and official Instagram integration, Cygnus is not just a Web3 gamified application layer but also a new benchmark for blockchain accessibility on mainstream social platforms. Cygnus makes blockchain interactions as simple as liking a post, truly bridging the gap between social media and digital asset ownership, ensuring that over 2 billion Instagram users can seamlessly experience Web3 and easily step into a decentralized digital world.

Roadmap for the Cygnus Instagram Layer

The integration strategy for the Cygnus Instagram Layer follows a clear and structured roadmap:

Phase One: Attracting Instagram users through education and Web3 games

• As the first phase of the Cygnus Instagram App Layer, Cygnus InstaPlay is launching first, attracting users through simple and highly interactive Web3 mini-games. As users engage in these games, they become familiar with blockchain mechanisms without realizing it, lowering the learning cost of Web3. Users can log in directly through Instagram, and the system will automatically generate an AA wallet, enabling Web3 interactions—no private keys, no seed phrases, no cumbersome registration steps, truly lowering the entry barriers to Web3.

Phase Two: Empowering the creator economy for fair revenue distribution

• Cygnus provides decentralized value distribution tools for the creator economy through blockchain technology, allowing content creators to monetize efficiently while building a transparent and fair revenue distribution mechanism. This model not only optimizes creators' income sources but also promotes the construction of a decentralized content ecosystem.

Phase Three: Achieving data sovereignty and AI ecosystem integration

• In the future, Cygnus will empower users to control and monetize their social data, enhancing their control over their digital identities. This data sovereignty model will further support decentralized AI applications, allowing user-generated content and interaction data to provide data support for the AI ecosystem while ensuring fair distribution of data rights.

With a vast user base and high engagement rates, the first phase of the Cygnus Instagram App Layer, Cygnus InstaPlay, has successfully introduced Web3 interaction experiences to millions of users, showcasing the powerful potential of social platforms to drive blockchain adoption. With its native embedded Web3 wallet, Cygnus enables users to seamlessly connect Instagram with EVM-compatible Web3 networks, allowing easy participation in crypto asset interactions without technical barriers.

Looking ahead, Cygnus is building a win-win system where users control data ownership, creators receive fair returns, developers gain more exposure, and the Web3 ecosystem continues to expand. This forward-looking model has gained industry recognition, further solidifying Cygnus's leading position in the field of decentralized social interactions.

Conclusion

Cygnus is driving the decentralized ecosystem into a new phase. By choosing Instagram, a global social platform with 2.5 billion users, Cygnus offers a larger-scale and more commercially valuable Web3 entry point. Beyond integration, Cygnus, relying on AA wallet technology, truly realizes Instagram account = Web3 wallet, eliminating the need for private keys and seed phrases, allowing users to seamlessly enter the Web3 ecosystem.

In addition to lowering the entry barriers for users, Cygnus is building an on-chain creator economy, promoting creator monetization, data sovereignty, and AI-enabled applications. As users transition from content consumers to stakeholders, Cygnus is redefining digital identity and data sovereignty.

Currently, Cygnus has completed the core infrastructure construction of the Web3 Instagram App Layer. Ultimately, Cygnus will establish a transparent and decentralized economic network in the emerging ecosystem, creating a sustainable model that drives real-world utility and supports widespread adoption, leading the next billion users into Web3.