By 2025, cryptocurrency companies and sports organizations have reached 22 partnerships, with an average value of 4.3 million dollars

ChainCatcher news, according to The Block, the investment of cryptocurrency companies in sports sponsorships significantly increased in 2025. According to SportQuake data, 22 sports sponsorship deals have been reached this year, with an average value of 4.3 million dollars, a significant increase compared to 18 deals during the same period last year, with an average of 2.6 million dollars.
Among them, Tether acquired a minority stake in Juventus for about 50 million dollars, Coinbase reached a sponsorship agreement with the Aston Martin F1 team to use stablecoins for all payments, Gate.io established a partnership with the Red Bull team, and XBO.com became the official global sponsor of the Argentina national team for 2025.