thirdweb acquires the decentralized social platform Yup to advance Web3 social identity construction

2025-02-13 10:16:59

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ChainCatcher news, according to a thirdweb announcement, the company has officially acquired the decentralized social platform Yup to enhance its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems.

Yup was founded by Nir Kabessa (CEO) and Vernon Johnson (CTO), focusing on decentralized social and identity protocols. The founders will serve as senior product manager and senior software engineer at thirdweb, respectively. This acquisition aims to promote the development of portable identities, anti-censorship mechanisms, and monetization tools for creators, further accelerating the growth of Web3 social applications. The Yup platform will gradually shut down in the coming weeks, but the YUP token will remain in circulation on-chain.

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