From a crypto OG to a crypto advisor for the Trump family, the rise of Sun Yuchen's crypto empire

On January 20, 2025, on the day Trump was inaugurated as President of the United States, his family's crypto project World Liberty Financial (abbreviated as "WLFI") announced the purchase of over $100 million worth of cryptocurrencies, including $47 million in wBTC and $4.7 million in TRX. Two days later, WLFI further increased its holdings by 10.81 million TRX, surpassing USDT to become one of WLFI's Top 5 assets.

Data: https://intel.arkm.com/explorer/entity/worldlibertyfi

Behind these transactions is the deepening cooperation between Sun Yuchen and the Trump family. This has allowed Sun Yuchen's influence to extend beyond the realm of digital currency, involving multiple fields such as politics, economics, and global markets. With his unique vision, keen market sense, long-term planning, and strong strategic execution, Sun Yuchen is gradually realizing his grand blueprint for building a new global crypto order.

New Crypto Identity: Crypto OG x Crypto President x WLFI Advisor

When mentioning Sun Yuchen, we think of the founder of TRON, global advisor for Huobi HTX, advisor for wBTC, and Prime Minister of the Republic of Liberland. On November 26, 2024, Sun Yuchen added another title to his long list: advisor for the Trump family's cryptocurrency project WLFI. WLFI stated in its announcement, "Sun Yuchen's insights and experience will help us continue to innovate and develop." The day before, Sun Yuchen invested $30 million in WLFI, becoming the project's largest investor. On January 19, 2025, Sun Yuchen announced an additional investment of $45 million, bringing his total investment to $75 million.

As mentioned at the beginning of this article, the Trump family has also been continuously increasing its holdings of TRX, indicating their confidence in the technological advantages and long-term market potential of TRON, further deepening their layout in the blockchain field. By partnering with TRON, the Trump family can not only share in the wealth potential of the cryptocurrency market but also leverage this mature platform to promote the success of their own projects. The partnership between the two parties has created a new paradigm for win-win cooperation between the crypto industry and political figures, providing new momentum for promoting the broader application and development of crypto assets.

Sun Yuchen's Crypto Landscape

As the first crypto-friendly president of the United States, Trump has quickly taken steps to relax crypto regulatory policies after taking office. On January 21, Bitcoin Magazine CEO David Bailey revealed on X that among the first 200 executive orders signed by Trump after his inauguration were orders related to cryptocurrencies or Bitcoin. On the 22nd, Trump authorized the U.S. SEC to establish a "Crypto Working Group," led by "Crypto Mom" Hester Peirce, "dedicated to developing a comprehensive and clear regulatory framework for crypto assets." These actions indicate that Trump is fulfilling his campaign promises and is likely to introduce more crypto-friendly policies in the future.

In a more relaxed regulatory environment for cryptocurrencies, Sun Yuchen's layout and innovative capabilities will be further unleashed. While further expanding his crypto landscape, as an advisor, Sun Yuchen will also be able to provide the Trump family with more strategic insights into the crypto market, helping to accelerate industry development and promote the overall improvement of the crypto ecosystem.

No One Understands the "Trump Effect" Better Than Sun Yuchen

Trump is not only the President of the United States but also the world's biggest internet celebrity, to the extent that the "Trump Effect" has become a popular economic concept—his election victory led to a frenzy in Bitcoin, which is the best example. When it comes to grasping the "Trump Effect," perhaps no one does it better than Sun Yuchen.

On January 18, Trump announced the launch of his personal official meme coin TRUMP (OFFICIAL TRUMP) on his social media account. Huobi HTX acted quickly and was one of the first major exchanges to list this coin. After launching on Huobi HTX at 17:40, TRUMP's price surged by as much as 1,250%, and the news spread across social media, becoming a hot topic. According to CoinGecko, Trump Coin started trading at an opening price of $0.1824, and within 12 hours, it surged over 15,000%, peaking at $75.35, with a fully diluted market cap (FDV) approaching $80 billion.

On January 20, Trump's wife Melania also announced the issuance of her personal meme coin $MELANIA. Huobi HTX once again became one of the first exchanges to seize the opportunity, opening spot trading just four hours after MELANIA's launch. Within less than two hours, MELANIA's market cap reached $6 billion, with a price increase of over 50%.

These two rapid captures of hot assets by Huobi HTX, combined with Sun Yuchen's multiple interactions with WLFI recently, have led to rumors that "Sun Yuchen is the driving force behind Trump's coin issuance." Even Sun Yuchen himself shared such rumors, indicating that he also wants to "watch the drama." Setting aside conspiracy theories, Huobi HTX has indeed demonstrated a keen market sense. By being the first to list these emerging coins, it not only meets users' investment needs and strengthens the wealth effect but also injects new vitality into the cryptocurrency market. Subsequently, the platform launched significant activities, offering new users the chance to receive airdrops of TRUMP and WLFI tokens upon registration.

As the Trump family gradually delves deeper into the crypto market, more innovative crypto projects and tokens may be launched in the future. Sun Yuchen's and Huobi HTX's involvement clearly brings more opportunities to this emerging track.

In addition to Trump's official meme coin, another area that demonstrates Sun Yuchen's predictive ability regarding the "Trump Effect" is AI. On January 21, Trump announced that SoftBank, OpenAI, and Oracle would jointly establish a new AI company called Stargate, a $500 billion project that will become "the largest AI infrastructure project in history." Following this news, the crypto AI sector experienced a widespread surge, with tokens like ARC, PIPPIN, GRIFT, and SWARMS seeing increases of 110%, 121%, 90%, and 60% respectively over three days.

These tokens can all be traded on Huobi HTX. As the trend of integrating AI and cryptocurrencies grows, Huobi HTX is also accelerating its layout. From the leading AI meme coin GOAT to ACTSOL, which created a 20-fold wealth miracle in a single day, to the increasingly popular AI Agent projects, Huobi HTX has consistently been ahead of the industry in discovering quality assets in the AI sector. This echoes Sun Yuchen's statement on X on January 17: "For trading new coins, Huobi is all you need!"

Images sourced from the internet, as of January 22, 2025.

Driven by this strong wealth effect, Huobi HTX has shown remarkable growth momentum, with the platform's user base rapidly increasing. In just one day, Huobi HTX welcomed over 180,000 new registered users, setting a historical record. Huobi HTX has undoubtedly become an important player in the global blockchain industry, attracting more and more users and investors' attention and trust.

The "Destined Person" of the Crypto Industry

In the crypto industry, Sun Yuchen has already achieved significant accomplishments and earned substantial wealth, yet he continues to choose to fight on the front lines. Behind this, there must be a desire that transcends fame and fortune supporting him. Now, Sun Yuchen has encountered an excellent historical opportunity. His unique business vision and bold strategic layout, combined with TRON's technological accumulation and user base, as well as Huobi HTX's market advantages and brand reputation, along with the political support brought by deep cooperation with the Trump family, enable Sun Yuchen to further expand his crypto empire while having the ability and conditions to promote cryptocurrencies into broader markets, elevating the crypto industry to new heights.

"Believe that you can achieve great results!" Sun Yuchen wrote on X just before Trump's inauguration. He did not explicitly state what the "great result" in his heart was, but it must be his destined purpose.