Data Reveals Binance Listing Effect: What Wealth Secrets Are Hidden Behind the Carnival?

Author: Viee, Core Contributor of Biteye

"Within an hour of ACT's launch, Twitter exploded."

In November, the launch of ACT and PNUT on Binance ignited the entire market, with ACT's price skyrocketing tenfold in just ten minutes. Some held onto their coins, while others regretted selling too soon. Holders became overnight millionaires, leading to a "gold rush" in the Meme market in November, all in pursuit of the next hundredfold gem.

The fear of missing out acted like a domino effect, triggering widespread speculation about Binance's listing strategy: Why did Binance choose these coins, and who will be the next lucky one?

The outstanding performance of ACT and PNUT has sparked attention and new thinking about Binance's listing mechanism. What kind of wealth secrets are hidden behind these narratives and celebrations? Why can Binance repeatedly ignite the market? The following data statistics and analysis will reveal the underlying logic of the "Binance Wealth Effect" from its roots.

01 In-Depth Analysis of New Coins on Binance in November

From the yield data of new coins last month, Binance has demonstrated a flexible strategy that is highly synchronized with market trends when selecting projects. Based on the following table, we will analyze Binance's listing logic from two dimensions: wealth effect and coin selection tendency.

1. Data Analysis: Most New Coins Hit All-Time Highs After Listing on Binance

Historical data shows that the performance of new coins listed on Binance typically follows a cycle of "explosion - surge - correction - stabilization." Taking ACT and PNUT as examples: in the early stages of listing, market sentiment was quickly ignited, and prices surged to new highs in a short time; this was followed by a natural correction phase. Below, we will analyze each aspect:

Significant short-term wealth effect, astonishing first-day gains

Data indicates that the wealth effect of new coins listed on Binance is particularly prominent. Especially on the first day, it becomes a key window for high returns. For example:

ACT: The first-day increase reached 2100%, with the highest increase hitting 4500%, bringing substantial returns to short-term investors.

PNUT: The first-day increase was 255%, peaking at 2118%, also showcasing strong market potential.

THE: As a non-Meme coin, it performed outstandingly on its first day, with a maximum increase of 197%, leading the same sector by a wide margin.

The explosive power of these projects is partly due to Binance's precise selection before listing. On the other hand, the initial stage of listing often sees high market sentiment, with funds pouring in to drive prices up rapidly, creating a short-term "wealth effect."

During the surge phase, most new coins set all-time highs after listing

Data shows that over 60% of tokens reached their all-time high (ATH) after listing on Binance. This reflects, to some extent, the influence of new coins on Binance in the market.

Moreover, a closer look reveals that new coins appearing in the last three months have performed particularly well, with nine new coins quickly reaching ATH after listing on Binance, almost becoming a "must-rise code." Surprisingly, among 12 older coins, even some that had reached highs in the previous bull market or earlier this year exploded again with the support of the Binance platform, with seven of them setting new highs after listing on Binance. This indicates that, on one hand, the explosive power of new coins often surpasses that of established tokens, clearly showing the market's enthusiasm for new projects. On the other hand, older coins can still break historical records, demonstrating the strong influence of the "Binance Effect." Perhaps this is not only a fervent pursuit of new projects by the market but also a powerful validation of Binance's listing strategy and platform appeal.

After the correction, most tokens still hold investment value

Although some new coins experienced corrections after short-term surges, overall, more than half of the tokens still maintain a significant increase compared to their pre-listing levels, with increases of over 20%. For example, ACT, PNUT, DRIFT, THE, etc., exhibit strong market resilience.

A correction does not mean a complete loss of investment value; on the contrary, it may provide opportunities for potential long-term investments.

2. Binance's Listing Strategy: Following Trends, Returning to Users and the Market

By interpreting this data, an interesting phenomenon emerges: Meme coins occupy a significant proportion of new coins on Binance, such as CHILLGUY, BAN, SLERF, etc., which is not coincidental. In recent months, the explosive power of the Meme sector has been evident, with Meme coins becoming hot topics in the crypto market due to their strong community culture, social media effects, and low barriers to participation. Binance has clearly timed this market sentiment perfectly.

Meme coins listed on Binance often possess several core characteristics: "broad narratives, strong communities, and fair distribution."

Broad narratives with moderate market capitalization: Selecting projects with wide influence, clear narratives, and relatively small market caps reduces user participation barriers while ensuring market activity.

Strong community cohesion: Prioritizing Meme coins with strong influence in overseas communities can drive global market sentiment and spark discussions in Chinese communities.

Fair distribution: Ensuring project mechanisms are transparent and fair, avoiding excessive concentration of tokens or market manipulation risks.

For instance, projects like CHILLGUY and SLERF had already accumulated a large user base and topic heat on-chain before listing on Binance. The ACT community is cohesive, with a sufficiently broad and novel AI Agent narrative.

It is evident that Binance's logic for listing Meme coins is not merely about following trends. Reflecting on the first half of this year, the market had voiced complaints about high FDV tokens, and Binance did not blindly list new coins but instead supported small and medium-cap tokens. In the second half, it adopted a more flexible and market-oriented response strategy—selecting tokens that genuinely possess community foundations and narrative potential. The performance of ACT and PNUT is the best proof of this strategy: behind the release of the wealth effect is a precise grasp of market demand.

02 Multiple Play Styles and Strategies for New Coins on Binance

The previous data analysis mainly focused on tokens listed on Binance through spot or contract methods. In fact, Binance's "listing" gameplay has long surpassed traditional spot trading, forming a mature and diversified mechanism. Whether for high-risk old players or novices seeking stable wins, Binance has corresponding strategies and channels, allowing users to meet their needs and even progress on multiple fronts. Next, let's review several popular participation methods offered by Binance:

1. Spot and Contracts

Spot and contracts are well-known and are the most familiar participation methods for users. When new coins are listed, the spot market often experiences a surge in prices. Especially after this round of Meme coin listings, many players seized the opportunity to double their investments in the spot market. The contract market is more suitable for traders seeking high leverage and high returns, allowing both long and short positions to capture profits from market fluctuations.

Strategy: Conduct in-depth research on new coin projects; don’t be a "headless fly."

Each time a new coin is listed, market sentiment often heats up quickly, but the real winners are usually those players who have done their homework in advance. By thoroughly researching the project's white paper, tokenomics, and community activity, one can assess the project's true potential.

2. Launchpool

Binance's Launchpool offers zero-risk mining and stable returns, providing users with opportunities to stake assets like BNB and FDUSD for mining. Successful projects like ENA and TON allow users not only to acquire project tokens but also to enjoy high annualized returns. Earlier this year, Launchpool created a buzz, with some projects' annualized returns even reaching over 200%, becoming an important channel for chasing new coins.

The following chart uses publicly available data from Binance to calculate the annualized returns of projects that have been launched from 2024 to date, based on complete mining cycles.

From the data of nearly 20 Launchpool projects, most projects performed excellently on their first day, with an average annualized return exceeding 100%. For example, Ethena's first-day annualized return reached 288.86%, while its historical peak APY astonishingly hit 447.7%. Similarly, Manta's historical peak APY reached 375.31%, showcasing immense profit potential.

Additionally, the listed coins indicate a significant number of quality projects, most of which have strong fundamental support, which is one of the key reasons for subsequent price increases. For instance, Usual achieved an APY of 57.33% on its listing day, and its current market performance has surpassed the opening, with an APY of 78.40%. ENA is similar, with a current APY of 282.72%, far exceeding its first-day performance.

Overall, Binance's Launchpool not only provides safe, low-barrier participation opportunities but also brings considerable returns. Moreover, Launchpool yields are stable and do not require taking on significant risks. This is especially significant for users who hold BNB long-term.

Strategy: Pay attention to Launchpool and airdrop opportunities; small gains can lead to big victories.

For investors with lower risk tolerance, Launchpool and airdrops for BNB holders are excellent entry methods. Holding BNB not only allows participation in mining but also reduces holding costs, serving as an important source of low-risk returns.

3. Pre-Market Trading

Pre-market trading is a new feature provided by Binance, allowing users to buy and sell specific tokens before they officially launch on the spot market, thus locking in price advantages earlier. This phase is usually characterized by high volatility, but it also means potential high-return opportunities.

Strategy: Make good use of pre-market trading to seize market opportunities.

Pre-market trading offers an opportunity for early positioning, but it is highly volatile. Setting reasonable stop-loss and take-profit levels to avoid blindly chasing prices is the core strategy for pre-market trading.

4. Airdrops for BNB Holders

For long-term BNB holders, airdrop activities are undoubtedly one of the most stable ways to "win while lying down," as holding leads to earnings. Binance frequently takes snapshots of BNB holders to airdrop tokens for newly listed projects. For example, before some popular projects launch, BNB holders may qualify for token airdrops. At the end of November, Binance HODLer launched the second phase of its airdrop project, Thena (THE), where, based on user-provided data, an average of 1 BNB airdropped 1.455 tokens, with THE currently priced around $2.9, making the returns quite considerable.

5. Megadrop Web3 Wallet Tasks

The Megadrop platform offers two participation methods: locking BNB and completing Web3 tasks. Users can accumulate points by subscribing to BNB fixed-term products; the longer the lock-up period and the larger the amount, the higher the points. Additionally, these locked BNB can automatically participate in Launchpool mining, achieving "two birds with one stone" without extra operations. For retail investors without large amounts of BNB, completing tasks in the Binance Web3 wallet can also earn airdrop points, truly lowering the participation threshold.

Binance previously announced a product yield list, with the standard annualized interest rate for subscribing to a 120-day BNB fixed-term product around 3.5%.

The following chart shows the yield calculations for two Megadrop phases, indicating that the annualized interest rates generally meet or exceed expectations, even surpassing 3.5%. If one also participates in Web3 tasks, there is a chance to double the yield; for instance, BounceBit's annualized yield can reach as high as 9.7%.

Compared to Launchpool, Megadrop focuses on providing early participation opportunities before listing while lowering barriers through on-chain tasks, making it more friendly for attracting new users. Launchpool, on the other hand, calculates rewards based on staking BNB or specified tokens, covering more projects and suitable for long-term investors. Overall, Megadrop expands the audience for Binance's new listings and injects more vitality into BNB and the Web3 wallet.

In conclusion, whether through classic spot and contract methods or innovative Launchpool, pre-market trading, and Web3 tasks, it is evident that Binance's ambition is not limited to short-term surges; it is building a comprehensive yield ecosystem.

03 How to Understand Binance's Listing Effect?

The crypto ecosystem on Twitter serves as a wealth amplifier and a narrative generator.

In the second half of 2024, the rise of the Meme market has become an undeniable trend. From the classic SHIB to the recently popular ACT, the biggest characteristic of Meme coins is undoubtedly their high virality and strong community attributes. Unlike VC coins, the key to Meme coins lies in their narrative ability; the ability to stir community sentiment determines the fate of the coin. Behind these tokens, there is not only liquidity but also a cultural phenomenon and community dynamics, which can quickly form a self-propagating effect on social platforms, attracting a large number of investors and retail participants. This has made the Meme market the main battlefield for hot money.

As the market gradually moves toward rationality, Binance also shows a more profound influence on long-term value.

For example, the recently listed liquidity protocol THENA (THE) belongs to projects with low TVL, low market cap, and low financing. This indirectly reflects that Binance focuses on helping the market develop in a healthier and more sustainable direction, selecting projects that are more valuable to the industry rather than merely those that are hot or capital-driven. This may lead to a deflationary movement in the crypto market.

In this sense, Binance resembles a "wealth generator," transforming tokens into a form of "narrative capital" through precise token selection, strict listing standards, and powerful traffic amplification effects, driving the entire industry toward a healthier and more rational direction.

04 Practical Tips for New Coins: Understand the Market and Keep Up with the Rhythm

Whether you are a novice or an experienced player, understanding Binance's multi-dimensional "listing" mechanism is just the first step; the real challenge lies in how to capture opportunities more safely and efficiently in this process. This is a game that requires strategy, patience, and insight. Here are some practical tips that may help you navigate the next round of opportunities with ease.

1. Keep an Eye on Market Dynamics and KOL Analysis, Monitor Community Heat

The crypto market is an emotion-driven market, especially during the launch of new coins. Paying attention to KOL opinions on Twitter can often help capture market trends. Additionally, the success of Meme coins hinges on community consensus, which can be anticipated through social media, on-chain data, etc., to identify potential projects early.

2. Seize the Best Entry Timing, Pay Attention to Take-Profit and Stop-Loss

The initial phase of new coin listings is often the most volatile, accompanied by significant surges and corrections. It is advisable to set clear entry and exit strategies to avoid emotional trading. Especially within the first hour after a new coin opens, market sentiment can fluctuate dramatically, requiring extra caution. Given the high volatility on the first day, setting take-profit points is crucial to avoid missing opportunities due to greed.

3. Diversify Investments, Avoid a "Go All In" Mentality

The market always carries risks; spreading funds across different new coin projects not only mitigates the impact of a single project's failure but also increases the overall stability of returns.

05 Conclusion

Every new coin listing serves as a litmus test for the market, a self-assessment for each player, and a contest of market trends, community power, and investor mentality.

In the wealth game of the crypto world, the true winners are always those who understand the market and keep up with the rhythm. For ordinary investors, seizing the opportunities presented by new coins on Binance requires not only staying updated with platform movements but also deeply understanding its listing logic.

Where will the next ACT or PNUT be? Maintain keen insight, participate cautiously and flexibly; Binance has set the stage, but how the story unfolds ultimately depends on us.