4E 2024 Annual Review: Innovation, Collaboration, and Breakthroughs

2024 is coming to an end, and this year has been particularly special for the entire cryptocurrency industry. The hype around ETFs at the beginning of the year brought a strong start to the crypto market, but it soon entered a prolonged downturn, making the narrative exhaustion quite difficult to endure. As we entered the second half of the year, the crypto industry faced wave after wave of variables. Expectations of interest rate cuts slowly revived the market, while the U.S. elections and the fervor surrounding Trump's potential victory fueled a strong market surge, revealing the industry's potential once again.

Looking back at 2024, it has also been a year full of opportunities and growth for 4E. Throughout this year, 4E quickly emerged with a rich product line and outstanding market performance. From user growth to business layout to partner expansion, 4E has left a profound mark in the market, becoming a rising platform in the industry.

2024: A Year of Strong Growth and Extraordinary Achievements

In the past year, 4E has adhered to a user-centered approach, consistently focusing on providing diversified financial products for global investors, helping users capture every value-added opportunity in a volatile market.

Currently, the 4E platform offers spot and derivative trading for over 600 assets, gradually establishing a comprehensive and multi-layered trading ecosystem. In the cryptocurrency field, 4E keeps pace with industry trends, continuously launching popular coins and innovative features, providing deep liquidity to ensure safe and smooth trading. In the forex market, 4E has become the preferred platform for many forex traders due to its rich selection of currency pairs and flexible leverage strategies. The introduction of trading in commodities like gold and oil, as well as U.S. stocks, has further broadened users' investment horizons, creating a new investment ecosystem.

4E's one-stop trading has been well-received by users, standing out in the competitive market with strong growth momentum. Currently, 4E has covered over 20 countries and regions globally, with more than 1.2 million registered users. The platform's daily trading volume has surpassed 1 billion USD, and its risk protection fund exceeds 100 million USD, with an average trading volume of over 1 BTC per user. Among over a million users, more than 73% are both forex and cryptocurrency users, demonstrating a high level of recognition and reliance on the platform's diversified products.

The excellent user experience and market reputation are fermenting into a powerful social network effect. In the past year, over 7,984 people invited friends to register on the platform, and 4E has distributed platform rewards exceeding 20 million USD this year, while the average daily customer activity has increased by 39.2% month-on-month, reflecting the continuous rise in user stickiness and engagement.

In terms of global market expansion, 4E's internationalization efforts are steadily advancing, with the proportion of overseas markets in the platform's user structure rising to 55.9%. Particularly in the Vietnamese and Thai markets, the user growth rate has exceeded 41%, with 4E ranking first in the App Store download charts in Vietnam, becoming one of the most popular cryptocurrency trading platforms in the region, further consolidating 4E's leading position in the Southeast Asian market.

Additionally, leveraging the strategic partnership with the Argentine national team, 4E has also shone in the South American market, winning enthusiastic participation from the South American community through a combination of online and offline activities, significantly enhancing 4E's visibility and market share in the region.

In 2024, amidst the unpredictable rhythms and market fluctuations, 4E achieved significant milestones. We not only realized a leap in user scale and trading volume but also made solid strides in globalization and business diversification.

2024 Milestones of the 4E Platform: Every Step is Exciting

In every month of the past year, 4E has had significant events, with each month bringing something new and exciting. From product innovation to brand communication, from market expansion to deepening partnerships, 4E has left a profound mark in the cryptocurrency market with steady steps and forward-looking strategies.

Q1 Milestone: Launch of Financial Card and Partnership with the Argentine National Team

In the digital economy era, cryptocurrency payments should become a part of daily life. To this end, 4E has successively partnered with two major international payment giants, Mastercard and Visa, officially launching the 4E Financial Card in January. This card integrates cross-border payments, consumption, asset storage, and quick exchange functions, simplifying the exchange process between cryptocurrencies and fiat currencies, providing global users with a more convenient payment experience. The financial card currently covers over 180 countries worldwide and supports 50 million merchants.

At the beginning of 2024, there were many trading opportunities in the traditional financial derivatives market. The demand for commodities like gold and oil, as well as popular assets like forex and U.S. stock indices, surged sharply, attracting a large influx of investors. This wave of enthusiasm drove a nearly 60% increase in visits to the 4E platform compared to the previous month, with derivative trading volume skyrocketing by 154%. Through precise market positioning and innovative product services, 4E provided investors with a highly competitive trading experience in the global derivatives market.

In March, the partnership with the Argentine national team was an important step in 4E's brand internationalization process this year. The concepts represented by cryptocurrency, such as passion, resilience, and fairness, align perfectly with the spirit of football. With reliable technology, strict security standards, and compliant global operations, 4E gained the trust of the Argentine national football team, becoming its only designated trading platform and establishing a global partnership. This collaboration not only promoted the internationalization of the 4E brand but also created new opportunities for the integration and development of the cryptocurrency and sports industries. Seizing this opportunity, 4E further enhanced its global brand recognition and market influence.

Q2 Milestone: Launch of Wealth Management Section and Breakthrough in International Markets

In April, 4E welcomed a moment of dual blossoming in business and brand. This month, the 4E wealth management business was fully launched, including flexible and fixed-term wealth management, on-chain earning, and quantitative wealth management, enriching the platform's financial product ecosystem and providing users with more stable and flexible wealth appreciation opportunities. Meanwhile, the introduction of new services such as regular investment and borrowing against collateral further improved 4E's financial service system.

At the same time, the platform's global layout achieved breakthrough progress this month. The rapid development of the Thai market became a highlight, with the local user count surpassing 150,000, marking another significant achievement for 4E in deepening its presence in the Southeast Asian market after Vietnam.

In terms of brand communication, 4E's influence reached new heights. Football stars such as Martínez, De Paul, and Di María endorsed 4E, and the promotional videos they starred in swept across the internet. This not only attracted a large number of new users to the platform but also further enhanced the brand's global recognition. The star effect created a unique brand promotion, making the name 4E widely known around the world.

Although the market in May remained sluggish, to ensure that the voices of cryptocurrency and blockchain were heard loud and clear, 4E held a summit in Vietnam themed "FINE-TUNE YOUR FORTUNE." The summit saw enthusiastic participation from over 800 attendees, becoming the most grand event in the local crypto industry, attracting extensive coverage from 31 official and mainstream media outlets in Vietnam. Former Manchester United player and Argentine national team legend Verón was a special guest at the event, sharing his views on the integration of sports and technology, and gifting signed jerseys to fans on-site. These activities gathered cryptocurrency users, government officials, and industry leaders, paving the way for mass adoption.

In June, with the passionate kickoff of the Copa América, 4E, as a partner of the Argentine national team, specially planned and implemented an exclusive ticket giveaway for the Copa América, aiming to bring this precious viewing experience directly to users, allowing fans to stand shoulder to shoulder with the Argentine national team and witness every exciting moment, feeling the unparalleled passion and glory of football. The event was warmly welcomed and actively responded to by users, further strengthening the emotional connection between 4E and its users.

Q3 Milestone: Significant Enhancement of Brand Internationalization and Influence

In July, as the Copa América tournament heated up, the TVC video jointly launched by 4E and the Argentine national team made a stunning debut online. In the video, several star players from the Argentine national team appeared alongside 4E, showcasing the exciting moments of the fusion of football and cryptocurrency, attracting much attention to the Copa América and cheering for the Argentine national team. With the Argentine national team successfully winning the Copa América, as a champion partner, 4E raced alongside the champions, etching its name in history, greatly enhancing 4E's international brand image and global influence.

In September, the cryptocurrency industry welcomed its annual top-tier event—TOKEN2049. As a platinum sponsor of this event, 4E achieved a dual harvest of brand popularity and product downloads through diverse displays and efficient promotion strategies. The booth attracted over 32,000 visitors, with more than 2,800 attendees participating in interactions at the booth, resulting in over 1,000 new registered users. The interactive users mainly came from Singapore, Latin America, and Russia, fully demonstrating 4E's brand influence and appeal on a global scale.

At the same time, in the forex sector, 4E also received industry awards. At the WIKI FINANCE EXPO BANGKOK 2024 international exhibition, it won the "Best Forex Trading Platform" award, reflecting the market's recognition of 4E's outstanding performance in forex trading.

Q4 Milestone: Series of Events Leading to a New Peak in User Growth

In October, the U.S. elections were in full swing, attracting global attention. Meanwhile, the grand event in the football world—the World Cup qualifiers—quietly kicked off. As a leading platform deeply cooperating with sports events, 4E understood the expectations and enthusiasm of fans for the matches and specially planned an exclusive welfare activity, offering precious World Cup qualifier tickets, attracting a large number of new user registrations. The excitement among users, especially in Latin America, was palpable, with 4E-themed merchandise visible at the match venues, becoming a beautiful sight that further deepened the brand's global recognition and emotional connection with users.

As 2024 approaches its end, in the spirit of ringing in the new year, 4E grandly launched the "Celebrate Christmas and Welcome the New Year" event. During this event, new registrations receive a trading coupon worth 10 USDT, and those who recharge 100 USDT can also receive a mysterious gift pack, with a total prize pool of 30,000 USDT. Additionally, trading in specified varieties such as gold, oil, and forex allows each participant to enjoy a maximum rebate of 50 USDT on spreads; if the total trading volume across the platform reaches ≥1,000 USDT, participants can also share in the $88,888 prize pool. The event is currently in full swing, bringing more benefits to existing users while attracting a large number of new users.

Looking Ahead to 2025: Creating Brilliance Together

In 2024, every step taken by 4E has conveyed a belief to global users: this is not just a trading platform, but a financial partner that users can trust. From product innovation to market expansion, from brand cooperation to security assurance, 4E breaks boundaries with strength and earns trust through action.

The continuous growth in user numbers, explosive market expansion, and deep cooperation with the Argentine national football team have all become the most remarkable highlights of this year. Meanwhile, the 100 million USD risk protection fund provides users with a secure trading environment, and the global business layout allows more users to feel 4E's professionalism and warmth.

In just a few days, we will enter a new year. As we bid farewell to the old and welcome the new, 4E sincerely invites you to participate in the "Celebrate Christmas and Welcome the New Year" event, with rewards exceeding ten million USD aimed at expressing 4E's gratitude. In the future, we will continue to uphold the user-first philosophy, consistently launching more products and features centered around safety and user-friendliness, keeping pace with industry trends to introduce more high-quality global assets, bringing more tangible value to users.

In 2025, we look forward to writing a more brilliant chapter together with you! We also wish 4E's 1.2 million global users: In 2025, may you prosper!