Apple CEO: I have personally held Bitcoin for three years, but Apple has no intention of entering the cryptocurrency market in the short term

ChainCatcher news, according to CEO Today, Apple CEO Tim Cook revealed in a recent interview that he has personally held Bitcoin for three years as part of his diversified investments. However, Cook made it clear that this investment is a personal action and is unrelated to Apple Inc. Apple will not incorporate cryptocurrency into its business model in the near future or at any time, including payment systems or the company’s investment portfolio.

Cook pointed out that the potential of Bitcoin is worth noting, but Apple remains cautious about emerging technologies. Currently, Apple is focused on its core product lines, such as smartphones, computers, wearable devices, and related services, rather than venturing into the highly volatile cryptocurrency market. At the same time, although Apple allows cryptocurrency wallets and blockchain-related applications on the App Store, it has no plans to further engage directly in the crypto ecosystem.

In contrast to companies like Tesla that openly embrace Bitcoin strategies, Apple has chosen a conservative approach, reflecting its brand's core values of stability and user safety. Cook's statement, while showing his personal recognition of Bitcoin, also clarified Apple's position of adopting a wait-and-see attitude in the cryptocurrency field.