OKX House Beta Release: Redefining On-Chain Shopping and Digital Ownership

• OKX's on-chain business has launched an immersive virtual shopping experience, allowing users to purchase exclusive products from the OKX brand and its partners using cryptocurrency, including apparel and hardware wallets.
• As a new alternative to traditional e-commerce, each physical product comes with a tradable NFT, linking real-world ownership while supporting transactions through the OKX wallet.

November 22nd------Global leading Web3 technology company OKX announced the launch of "OKX House"** beta version**, a blockchain-based retail platform that offers an immersive virtual shopping experience. Users can purchase exclusive products from OKX and its partner brands using cryptocurrency.

"OKX House" seamlessly combines physical and digital ownership, allowing the OKX wallet community to showcase their on-chain identity in the real world while maintaining true digital ownership. Each product's NFT can be gifted or traded on marketplaces (such as the zero-fee OKX Marketplace).

Unlike traditional e-commerce solutions, "OKX House" is developed on a newly self-developed on-chain backend system, providing an end-to-end on-chain shopping experience while retaining a convenient and smooth shopping interface. By integrating blockchain technology with retail, "OKX House" creates a new e-commerce paradigm that merges digital and physical ownership: each product comes with a tradable NFT, which can be gifted or sold before redemption, granting the new NFT holder full redemption rights for the physical product. This decentralized certification system requires no third-party verification, ensuring a transparent and trustless transfer of ownership.

OKX House introduces an interactive virtual environment where the on-chain community can explore and purchase exclusive products, receive NFT airdrops, and discover the OKX wallet ecosystem. The first series of products includes OKX branded apparel, such as limited edition hoodies and hats, each accompanied by a certified NFT that can be traded on the NFT marketplace (such as the zero-fee OKX Marketplace).

How OKX House Redefines the On-Chain Ownership Experience?

• Exclusive Collections: Limited edition collections from the OKX brand and collaborations with McLaren and Manchester City, available only at OKX Shop.
• Multi-Chain Support: Purchase products using native tokens or stablecoins across six major networks: Ethereum, Polygon, Arbitrum, Optimism, XLayer, and BNB Chain, with more networks like Base coming soon.
• NFT-Powered Ownership: Each physical product includes a unique and tradable NFT.
• Global Logistics: Integrated with DHL for fast global delivery.
• Customized E-Commerce Technology: End-to-end infrastructure providing an on-chain shopping experience, with an interface consistent with traditional shopping portals.
• Zero-Fee Transactions: No fees for NFT secondary market transactions.
• Exclusive Collaborations: More brand-specific areas will be launched through collaborations with OKX brand partners.

Built for the Community

OKX firmly believes that the crypto community is creating a transformative future on-chain. The birth of "OKX House" aims to showcase the contributions of the crypto community to the real world through zero-fee transactions and the launch of exclusive limited-edition products.

The community is more than just an ordinary merchandise store. Each product tells a story that exists in both the physical world and continues on-chain. This represents a deeper sense of ownership and identity, providing customers with genuine brand products backed by digital proof, which can be traded or gifted instantly. This is an alternative approach to on-chain shopping experience that sets a new standard for the industry. Future brand collaborations will introduce more exclusive collections that combine digital ownership with real-world applications, redefining the interaction between on-chain communities and brands.

OKX Chief Marketing Officer Haider Rafique stated: "This new model transforms traditional e-commerce into a manifestation of Web3 values, such as true ownership, transparency, and community spirit. We aim to continuously expand this new retail paradigm through upcoming brand collaborations and limited-edition products, hoping to bridge the gap between physical utility and digital ownership."

Recently, "OKX House" will expand its virtual environment by introducing exclusive partner rooms, offering co-branded products from the McLaren team, Manchester City Football Club, and other community partners.

To learn more, please visit: okx.com/web3/shop (Note: Users can access the marketplace section by logging into their Web3 wallet and scrolling down or clicking the banner to visit)

About OKX

OKX is a technology company dedicated to building global blockchain infrastructure to make it more accessible and practical.

We aim to create a more efficient, transparent, and interconnected future.

OKX originally started as a cryptocurrency exchange, providing trading opportunities for millions of users and gradually becoming one of the largest trading platforms in the world. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).

OKX is a trusted brand for many large institutions, seamlessly connecting the global financial system through a reliable platform to access the crypto market.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Blockchain Explorer, OKX Operating System, OKX Ventures, and OKX Institutional Services. To learn more, please download our app or visit: okx.com

Disclaimer

This article is for informational purposes only. The views expressed in this article are those of the author and do not represent the position of OKX. This article does not intend to provide (i) investment advice or recommendations; (ii) offers or solicitations to buy, sell, or hold digital assets; (iii) financial, accounting, legal, or tax advice. We do not guarantee the accuracy, completeness, or usefulness of such information. Holding digital assets (including stablecoins and NFTs) involves high risks and may fluctuate significantly. You should carefully consider whether trading or holding digital assets is suitable for you based on your financial situation. Please consult your legal/tax/investment professionals regarding your specific circumstances. You are solely responsible for understanding and complying with applicable local laws and regulations.