SOEX launches the innovative social network relationship protocol "Sketch," realizing new scenarios for on-chain community interaction

I. Current Development Status of the Web3 Social Industry

In the rapidly evolving Web3 space, Social has become a favored track for institutions and a main battleground for development teams, reshaping the integration of social and finance. According to the latest market survey, the global cryptocurrency market capitalization has surpassed $2 trillion in 2024, while Web3 users' interest in decentralized social platforms has surged dramatically. Projects like Farcaster and Lens Protocol have achieved significant success in attracting users and creators, driving the vigorous development of the industry. However, this field also faces numerous challenges, such as user retention, sustainable economic models, and a lack of practical application scenarios.
Farcaster, launched in 2020, is an open-source decentralized social graph protocol that supports the operation of various social network applications. In January 2024, Farcaster introduced a new feature called Frames. With Frames, users can vote on posts or mint and showcase their own NFT collections. This not only increases interaction among users but also enriches the social experience, making the content on the platform more vibrant and engaging. Such innovations have attracted more users to participate, further driving the growth and activity of Farcaster. Since the launch of Frames, the number of daily active publishers has surged 14 times within two weeks, and the number of posts has increased 19 times.

Coincidentally, Lens Protocol, developed by the AAVE team, is a decentralized social platform where users can convert their published content into NFTs for collection, increasing interactivity. After launching the new feature "Open Action," it also experienced significant growth, with daily transaction volumes skyrocketing from an average of 12,500 in January to 129,000 in July.

However, the prospects for the Web3 Social industry remain broad. The construction of decentralized communities, the diversification of support for content creators, and collaboration with other Web3 ecosystems will provide users with richer experiences. Technological advancements will also drive more user-friendly interfaces, promoting higher user engagement.
Against this backdrop, SOEX has attracted widespread attention in the cryptocurrency trading field since its inception, thanks to its innovative social network relationship protocol "Sketch." SOEX positions itself as a socialized Web3 trading platform, aiming to deeply integrate social interaction with trading scenarios, providing traders with a comprehensive trading experience. By combining Web3 Social elements with trading functionalities, SOEX not only addresses the practical application scenarios but also showcases a viable business model through its unique economic structure, ensuring the platform's sustainable development.

II. Market Positioning and Product Advantage Analysis of SOEX

As a socialized Web3 trading platform, SOEX is committed to providing users with a comprehensive and rich trading experience. Its uniqueness lies in the deep integration of social and trading functions, creating a one-stop social trading environment. Through features like public and private groups, real-time market notifications, SOEX not only enhances user stickiness but also promotes information sharing and collaboration among traders, significantly increasing the platform's activity.
In terms of revenue models, SOEX has launched core assets CVT and HVT, successfully combining user relationship networks with sustainable income. Users can earn token rewards through minting and staking, and also participate in the distribution of platform profits. This mechanism effectively enhances users' sense of participation and belonging, while providing community members with more profit opportunities, demonstrating SOEX's thoughtful approach to user incentives.
On the technical side, SOEX integrates multiple Web3 protocols such as Nostr+, TradeDivi, and Sketch, forming a complete trading solution. This cross-protocol collaborative development gives SOEX significant competitive advantages in technology, products, and resources, while also deeply integrating with the Solana ecosystem to provide users with richer functionalities. This technical integration not only improves the platform's performance but also expands users' operational choices.
Global expansion is another highlight of SOEX. Currently, SOEX has covered multiple countries and regions, showing a positive expansion trend. This cross-regional layout not only attracts a broader user base but also lays a solid foundation for future ecological expansion, further enhancing its market competitiveness. As the global user base continues to grow, SOEX's ecosystem will become increasingly diversified, providing users with more varied services and experiences.
Overall, SOEX has built a powerful social trading platform through comprehensive functional integration and innovative design. This platform not only focuses on users' trading experiences but also offers new possibilities in social interaction and revenue models, showcasing strong competitiveness and growth potential in the Web3 field.

III. Core Asset Analysis: CVT and HVT

In the SOEX ecosystem, CVT (Community Value Token) is not just a representation of value but a key medium for driving user participation and community building. As a core element of smart accounts, SNS domains, or on-chain communities, the minting process of CVT triggers the generation mechanism of $SOEX (platform governance token). Notably, when users mint CVT, 20% of the released tokens will be airdropped back to the minter, while the remaining portion is reasonably allocated for staking, liquidity provision, and other key areas of ecological construction.
I believe that this mechanism of CVT effectively enhances user participation and provides a solid foundation for community activity. By sharing minting links, CVT holders can not only guide more community members to mint HVT but also enhance interaction among users. This design not only increases users' sense of belonging but also boosts community cohesion. Additionally, the staking rewards and transaction fee profits from minting CVT further enrich users' sources of income, reflecting SOEX's thoughtful consideration of user experience.
Meanwhile, HVT (Holder Value Token), as another important asset in the SOEX ecosystem, is also worth attention. HVT aims to expand the functionality of the referral tree, allowing users to mint HVT by following specific communities and using referral links, thereby unlocking staking rewards. This mechanism not only provides direct returns to users but also adds vitality to the community. The value appreciation of HVT offers substantial profit potential for holders, making this design an effective incentive for users' continued participation.
For example, SOEX can be seen as a large shopping mall, representing an entire ecosystem that offers diverse services and functionalities, attracting users into this environment. In this mall, CVT is akin to each independent store, representing specific projects or services. Each store has its unique products and features, catering to different user needs. In this analogy, SOEX provides a platform for users to conveniently access various services, while CVT enhances the richness and flexibility of the overall ecosystem by offering specific functionalities and products. Just as stores in a mall attract customers, CVT and HVT attract user participation through their unique value propositions, driving the prosperous development of the entire ecosystem. Through this structure, CVT and HVT together create an active and diverse market environment, promoting user participation and trading activity.
In the future, high-quality strategies such as lending and liquidity provision around HVT will open up more income opportunities for users, further enhancing the attractiveness of the SOEX platform. Overall, the dual innovative assets of CVT and HVT not only optimize SOEX's user participation model but also lay a solid foundation for the development of the ecosystem. This design reflects SOEX's profound understanding and emphasis on community value, indicating that in a fiercely competitive market environment, SOEX is likely to attract more user attention and participation through its unique product design and proactive user incentive measures.

IV. Target Audience Analysis of the Innovative Referral System

In the cryptocurrency industry, the power of community cannot be underestimated; successful projects often rely on strong community support. For instance, Ethereum has driven explosive growth in decentralized applications (dApps) thanks to its active developer and user community, forming a vast ecosystem. Chainlink has gained widespread community participation by building a decentralized oracle network, enhancing the platform's credibility and practicality. The decentralized exchange (DEX) of Uniswap also relies on community governance and liquidity mining mechanisms to attract a large number of users and liquidity providers, promoting a surge in trading volume.
SOEX's innovative referral system is particularly suitable for community influencers, such as key opinion leaders (KOLs), analysts, and experienced traders, who have their own loyal fan bases. Through SOEX's referral tree mechanism, these influencers can easily guide their fans to the SOEX platform. In this process, the innovative revenue models of CVT and HVT provide them with efficient and sustainable income sources, allowing them to benefit from the growth of their own communities.
For the broader cryptocurrency user base, SOEX also offers substantial rewards. Once users engage with SOEX, they can not only enjoy the benefits brought by the referral tree but also enter token holder groups, utilize advanced trading tools, trade across multiple exchanges, and receive airdrops and other rich functionalities. This design aims to serve a wide range of crypto enthusiasts, promoting cooperation and mutual benefit within the community.
It is worth emphasizing that all activities on the SOEX platform, such as the minting of CVT and HVT, revolve around the $SOEX token. With the increase in the liquidity of the $SOEX token and its listing on exchanges, early active participants will gain significant advantages. This not only enhances users' motivation to participate but also injects new momentum into the overall community's activity and development potential.

V. User Experience: Challenges Faced by SOEX

Although SOEX has made certain progress in the increasingly mature trading environment, it still faces numerous challenges. For example, there is room for improvement in user experience and functional convenience, the data dimensions are not comprehensive enough, and the trading scenarios and tools need to be continuously enriched. Therefore, in the future, SOEX needs to continue updating and iterating to optimize its products, aiming to provide users with more data connections and AI trading support tools to help them trade and obtain information more efficiently.