Gemini has launched a global cryptocurrency advertising campaign, spending millions of dollars on the eve of the U.S. election

ChainCatcher news, as digital assets become a key issue in the upcoming U.S. presidential election, cryptocurrency exchange Gemini has launched a global advertising campaign. The campaign includes physical and digital advertisements in major locations in the U.S. and London, aiming to position cryptocurrency as an essential part of the future financial landscape.

Gemini's Chief Operating Officer Marshall Beard stated that this campaign is the first major brand promotion the exchange has launched in years. He emphasized the strategic timing of the campaign, coinciding with a high-stakes election where cryptocurrency regulation may be influenced by the election results.

The campaign is backed by millions of dollars and is planned to last for several months until the election concludes. The campaign features the work of Matt Griffin, known for his contributions to films such as "Dune" and "Star Wars." The slogan of the advertisement is "Go Where Dollars Won't," depicting futuristic scenes like space tourism and underwater exploration, suggesting a world of new possibilities brought by cryptocurrency. (CoinGape)