Explore the product lifecycle and growth tools of Telegram Mini App
Summarize the four stages of the Telegram Mini App product lifecycle and the essential tools for growth at each stage.
The blockchain field has long faced a core challenge: despite continuous advancements in blockchain technology, user adoption remains limited. Compared to traditional social platforms with billions of users, Web3 has only about 5 million active users. Effectively reaching and attracting mainstream users has become a pressing issue for Web3 projects to consider and practice.
In 2024, Telegram is gradually becoming an accelerator for the mass adoption of Web3. With a user base of 950 million and a crypto-friendly ecosystem, Telegram stands out in the process of converting Web2 users to the Web3 world. Several key points in the current Telegram ecosystem are worth noting:
Valid Growth Models: The TON ecosystem has proven that the combination of viral distribution mechanisms and social sharing can effectively drive mass adoption. In addition to TON, several public chains such as BNB Chain, Aptos, Sui, and Core are also competing for users within the Telegram ecosystem. Moreover, many centralized exchanges (CEX) are listing tokens from Telegram ecosystem projects to capture traffic.
Market Timing: Although the Telegram ecosystem still has vast potential, customer acquisition effectiveness may weaken due to competition among projects for the same user base. Project teams need to gradually refine their user acquisition and retention strategies.
Customer Acquisition Costs: As more projects join the ecosystem, user acquisition costs are expected to rise, making early action crucial.
Four Stages of Product Lifecycle and Essential Growth Tools
When Web3 projects begin to create Telegram Mini App products, the growth issues surrounding the product lifecycle are unavoidable. Here are the essential tools we have summarized that can help project teams improve efficiency and effectiveness during the rapidly changing phases of Telegram traffic opportunities.
Launch Stage
The initial phase of any Web3 project faces the "cold start" challenge of gaining attention and building an initial user base. Solutions specifically targeting growth issues at this stage can provide project teams with ways to accumulate initial traffic. The following tools are designed to address growth issues at this stage:
Galxe: A comprehensive Web3 community growth and engagement platform focused on user acquisition through Web3 tasks.
Ton.AI: Provides precise user acquisition services based on detailed user tagging and profiling, helping projects reach their target audience from day one.
Growth Stage
As projects begin to gain attention, they need to enhance community engagement and continue to expand their user base. This stage emphasizes scalable automation solutions that can handle an increasing number of users while maintaining the quality of user engagement. Several notable platforms serve this critical stage:
TaskOn: A Web3 task collaboration platform integrated with a loyalty system, enhancing marketing and operational efficiency.
Footprint Growthly: A no-code Telegram Mini App solution that helps projects establish self-growth engines.
Zealy: Provides a gamified experience through a task platform, achieving sustained user engagement combined with a loyalty system.
Maturity Stage
Mature projects need to optimize their existing user base while attracting new users. This stage requires complex user segmentation and targeted engagement strategies. Advanced analytics and user behavior tracking are crucial for maintaining growth momentum. Mature solutions are already available in the market:
TaskOn and Zealy: Offer advanced loyalty systems with features like leaderboards, enabling complex user segmentation.
Footprint Growthly: Combines on-chain and off-chain data analysis to provide comprehensive user profiling and segmentation capabilities, offering deeper user insights.
Monetization Stage
The final stage focuses on converting the existing user base into sustainable revenue streams. This stage requires complex advertising systems and traffic monetization tools. Projects implement advanced revenue optimization strategies while maintaining user engagement and satisfaction. The focus shifts from pure growth to balancing user acquisition with revenue generation, requiring tools that can effectively monetize user activities without compromising user experience. Solutions at this stage include:
Ton.AI: An intelligent advertising platform focused on Telegram, maximizing sustainable revenue through rich user profiling.
Adsgram: An advertising platform specifically serving Telegram Mini Apps.
Telega: Provides specialized commercial advertising services within Telegram channels.
Conclusion
As the Web3 industry continues to evolve, the role of growth tools in narrowing the adoption gap becomes increasingly critical. Combining data analysis with targeted growth mechanisms has become the emerging standard for successful Web3 projects. The development of Web3 growth tools marks an important step toward mainstream adoption. The ability to understand and influence user behavior will determine whether projects can achieve sustainable growth.
