McLaren Racing and OKX jointly launched the exclusive "Legend Reborn" livery for the Singapore Grand Prix, paying tribute to the MP4 era
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience.On September 19, the McLaren Racing Team and leading on-chain technology company and official primary partner of the McLaren F1 Team, OKX, unveiled a limited edition "Legend Reborn" livery design, which will be used on the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The "Legend Reborn" livery was co-designed by McLaren and OKX to pay tribute to McLaren's iconic MP4 era (1981 to 1996). The MP4 series is widely regarded as one of the greatest F1 cars of all time, showcasing a true spirit of innovation, a quality both brands value. This livery design incorporates elements from the MP4 era along with McLaren's signature papaya orange, honoring the team's glorious history.
Legend Reborn made its debut at an exclusive track event in Singapore, attended by OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown, and McLaren F1 Team drivers Lando Norris and Oscar Piastri.
The livery also pays homage to McLaren's legendary drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic historical era of the MP4. The cockpit livery features the names of 13 iconic drivers from that era.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, while Legend Reborn serves as a springboard for McLaren's tradition, evoking a unique sense of nostalgia and pushing McLaren into a broader motorsport community.
The Legend Reborn livery continues the tribute livery to Senna that debuted earlier this year at the Monaco Grand Prix—"McLaren Senna presented by OKX."
McLaren Racing Chief Marketing Officer Louise McEwen said: "It's fantastic to partner with OKX to bring our third custom livery back to Singapore. Legend Reborn is a great way to celebrate and commemorate our iconic history, uniting both new and old fans. Following this year's Senna event, this livery further embodies our partnership with OKX, and we will continue to provide unique brand stories for the global fans of both brands."
OKX Chief Marketing Officer Haider Rafique said: "Like McLaren, we believe in the power of persistence and innovation. This year, we launched several upgrades of our own, including a complete overhaul of our wallet, making it easier for people around the world to access the on-chain world. We believe that, like F1, cryptocurrency can be disrupted by a visionary team that innovates fearlessly and has a 'challenger' mindset. It’s a new era for replacing established hierarchies, and Legend Reborn encourages us to look back at the past for inspiration as we plan new routes for the future."
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For more information, please contact:
Steve Atkins, Chief Communications Officer, McLaren Racing
Steve.atkins@mclaren.com / +44 (0) 7590 771 849Saskia Wirth, Director of Corporate Communications, McLaren Racing
saskia.wirth@mclaren.com / +44 (0) 7442 934 149Jack McLean, Communications Manager, McLaren Racing
jack.mclean@mclaren.com / +44 (0) 7392 392 034Fran Campbell, Head of Communications, McLaren Racing
fran.campbell@mclaren.com / +44 (0) 7442 692 253
About McLaren Racing Team
McLaren Racing was founded by driver Bruce McLaren in 1963. The team made its debut in F1 racing in 2007. Since 1966, McLaren has won 20 F1 World Championships, 186 F1 Grand Prix races, three Indianapolis 500 races, and participated in the Le Mans 24 Hours endurance race on its first attempt.
The McLaren Racing Team competes in six racing series. The team participates in the FIA F1 World Championship, with drivers including McLaren F1 drivers Lando Norris and Oscar Piastri; competes in the NTT INDYCAR Series, with drivers including Arrow McLaren drivers Pato O'Ward, Alexander Rossi, and Nolan Siegel; participates in the ABB FIA Formula E World Championship as NEOM McLaren Formula E Team; competes in the Extreme E Championship with NEOM McLaren Extreme E drivers Cristina Gutiérrez and Mattias Ekström; and participates in the F1 Academy as ART Grand Prix and driver development program member Bianca Bustamante. The team also competes in the F1 Esports Championship as McLaren Shadow and won the 2022 Team and Driver Championship.
McLaren is an advocate for sustainability in the sport and a signatory of the United Nations Sports for Climate Action Framework. Committed to achieving net-zero emissions by 2040, and fostering a culture of diversity and inclusion in motorsport.
McLaren Racing Team - Official Website
OKX is a technology company dedicated to building global blockchain infrastructure that is more accessible and practical.
We aim to create a more efficient, transparent, and interconnected future.
OKX originally started as a cryptocurrency exchange, providing trading opportunities for millions of users, and has gradually become one of the largest trading platforms globally. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).
OKX is a trusted brand for many large institutions, seamlessly connecting the global financial system through a reliable platform to access the crypto market.
Our most well-known products include: OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain Developer Operating System, OKX Ventures, and OKX Institutional Services. To learn more about OKX, please download our app or visit: okx.com
