The community magic of penetrating Monad, how to maximize the power of culture and community?

Written by: JiaYi

As a Web3 investor and marketer, I have seen countless projects, but very few can truly excel in culture and community.

Monad is one of those rare success stories, and their community strategy is worth learning from for every entrepreneur. Today, I will briefly discuss what I see as the "seven inches" of Monad's community management: cultural tension, spiritual motivation, a biblical guide to community culture, gamification mechanisms, localized offline activities, purification rituals, and user-centered management.

1. Cultural Tension of Monad

Monad does not stay within traditional technical narratives but introduces meme culture, integrating it into the brand and community's DNA.

Purple is the brand color of Monad. However, the purple Pepe has evolved from a simple brand symbol into a representation of "anything can be blended with purple."

Whether it’s creativity, technology, or cultural expression, there is a place for it within the Monad community. This unity and symbolism in color convey a clear message:

In the Monad ecosystem, anything is possible; in Monad, everything is inclusive.

2. Spiritual Motivation is the Core of Monad's Success

The most outstanding community management geniuses often focus more on spiritual rewards rather than just on token purchase behaviors. In my view, this is one of the keys to Monad's success.

For example, users in the community contribute creative ideas daily, and excellent ideas are reposted by Monad on Twitter. Despite the absence of any monetary rewards, everyone is willing to participate because they know their work will be recognized and amplified by the official team.

This is a model of advanced community management—giving users a sense of participation and recognition, allowing them to engage not for tokens but for acknowledgment and involvement.

Monad's spiritual motivation makes community members feel they are an essential part of the project's success, not just bystanders. This design not only builds loyalty but also stimulates continuous creativity and enthusiasm among community users.

3. A Biblical Guide to Community Culture

The Monad team is not a cold management role but more like a meticulous pastor, providing every newcomer with a detailed "Bible" guide.

This "Bible" includes an overview of community activities, a member growth system, and other key information, presented clearly to help every new user quickly understand and integrate into Monad's culture.

Just like the teachings in religious rituals, Monad allows every member to feel guided and cared for through this approach. This greatly enhances users' faith in Monad.

4. Monad Turns the Community into an Interactive Game

Monad's gamification mechanism brings vitality to the community. Members can earn XP through interaction and participation in activities, unlocking special roles through recognition from the official team and other members. In short, Monad transforms simple chatting into a game, immersing users without them even realizing it.

Why this design? This mechanism motivates people to continue participating because there are new "achievements" waiting to be unlocked at every step. This is a clever application of game psychology in community management, stimulating users' ongoing participation and active interaction.

5. Offline Activities: A True Community Extends Both Online and Offline

I have become numb to global blockchain events, and I believe many friends feel similarly. Project teams run events year after year, facing the same familiar faces. For instance, events like Dubai Blockchain Week have over 300 side events!

Remember: Instead of spending the entire year repeating blockchain weeks and hosting your own side events, focus on increasing offline activities dedicated to local communities and developers.

When your Discord or Telegram community has established a strong brand cultural identity, local gatherings can further deepen this recognition, truly uniting a group of loyal supporters. Monad has successfully achieved this through continuous local community and developer activities.

It’s essential to know that a true community extends both online and offline.

6. Purification Rituals

The crazy community event "Thursday Purgeday" occurs every Thursday, where Monad cleans out inactive members, allowing only the most active and genuinely concerned users to remain in the exclusive chat channel.

This "purification ritual" showcases Monad's absolute confidence in community activity! The core fans are gathered together, forming a highly active discussion circle. New users entering will also be influenced by this strong community culture, feeling cherished and proud to be part of Monad.

You see, Monad plays with spiritual rewards and punishments artfully.

7. User-Centered Management

The activity in Monad's community, whether in a bull or bear market, rarely involves discussions about exploiting opportunities or token prices.

Here, I particularly want to pay tribute to Bill Monday, the Community Leader of Monad. If my research is correct, after he joined, the community culture and consensus of Monad reached a new level. He is not only active in DC but also frequently organizes community AMAs on Twitter.

Of course, I do not know the internal situation of Monad, and the community's success certainly does not come from him alone, but his contributions are undoubtedly significant.

Many companies often overlook the value of marketers, especially community managers. They are the closest to users and serve as the bridge between the project and its users. Only those who genuinely care about users and are passionate about their projects can create such community strength.