1 month increase of 50 times, Meme coin unlocks new operational strategy: selling merchandise + game servers
How did a small-cap meme operate from scratch without a hot narrative?Author: Joyce, BlockBeats
BlockBeats mentioned the meme coin $abcde in today's update of "Alpha Daily | All Market Trends and Information You Need to Know on September 11," which has increased over 50 times in less than a month since its launch, with a threefold increase in the past four days, reaching a peak market cap of $3.4 million.
abcde is a memecoin project named after the letters "abcdefghijkmnopqrstuvwxyz." Generally speaking, it is rare for a meme coin to maintain an upward trend over a one-month period; it either relies on the popularity of its narrative or on a continuously growing community culture. abcde belongs to the latter. After a nearly 80% increase in 24 hours, abcde gained more attention, but it may not necessarily continue to rise. However, from an operational perspective, abcde's operational model is a reference for the community in search of the next alpha meme.
Operating Servers, Selling Merchandise, Donating Wells
The abcde project team operates a Minecraft server called abcde craft and has opened an official Twitter account for this server. It is reported that as of August 30, its operational status has turned profitable, generating $100 in revenue. As of the time of writing, there are 171 members in the abcde craft Discord community, which is currently hosting a seasonal event with a prize pool of $100,000.
According to abcde's introduction, its ultimate goal is to gradually reduce token supply through the revenue generated from its product line (including game servers like Minecraft and Roblox), and it plans to potentially add servers like CS Surfing and Rust in the future.
In addition to game servers, abcde's official team has also stated that it will explore various profit channels, including 3D models, comic books, merchandise, and A-Z learning cards. For example, on September 2, ABCDE launched a merchandise sales channel, selling a series of abcde merchandise ranging from backpacks, hats, and hoodies to mouse pads and cups.
These "businesses" primarily demonstrate to holders the source of funds for the project's token buybacks. In addition, abcde has also promoted charitable work, collaborating with the Bitcoin Mandela Foundation to donate a well in a village in Nigeria, providing drinking water for local residents for the next 30 years. In the document, abcde also stated that it will continue to implement charitable initiatives such as renovating schools and sponsoring sports teams in the future.
Following Vitalik's sale of all his meme coins last month and donating the proceeds to charity, philanthropy has also become a popular operational method for various meme coin teams recently.
Holding Chips and Team Background
The abcde team claims to have burned 7.2% of the tokens at launch and directly indicated the top two holders in the document, stating that one of them has locked the tokens through Lockedsupply.fyi (a locking protocol supported by Coinbase). The abcde project team also announced that it will conduct token buybacks and burns based on product revenue every 120 days.
According to data from gmgn and Dexcreener, among the top 70 buyers of abcde, 61 traders have sold all their holdings, with the current holding share at 0.96%. The frequently buying large addresses are AyXeD…Emh and 7QpAx…dya. Both are early buyers of abcde, who quickly exited after making profits in the early stages and then gradually increased their positions. Before abcde's 80% surge in 24 hours yesterday, both addresses had also made two additional purchases.
Aside from operations, the most important reason abcde can maintain its popularity is due to several KOLs promoting it. In early September, KOLs with 13K followers, @dillyxcooks, 15K followers, @beaverd, and 142K followers, @orangie, all tweeted about abcde.
BlockBeats discovered the presence of abcde developer divine farmer (@shouldIgothere) in the interaction area of these KOLs. A few days before these KOLs posted related tweets, divine farmer repeatedly recommended abcde in their comment sections and expressed a desire to join @orangie's community.
Additionally, before launching abcde, divine farmer was also a loyal community member of meme coins mog and wojak, frequently posting related content and interacting with the meme community, which also laid a good foundation for operating the abcde project.
