Data: Social platform Bluesky saw a surge of 1 million users in Brazil after banning X, with weekend traffic increasing over 15 times

2024-09-03 08:04:48

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ChainCatcher news, the "decentralized Twitter" project Bluesky has seen a surge of 1 million users in Brazil after X was banned, attracting a large number of new users in just three days. The platform's traffic skyrocketed 15 times over the weekend, leading to technical challenges. Bluesky was co-founded by former Twitter CEO Jack Dorsey and functions similarly to X, allowing users to post text updates, share photos, and repost content. Its registration was fully opened in February this year.

The Brazilian Supreme Court supported the ban on X, citing Elon Musk's failure to comply with a judicial order to remove illegal content and his failure to appoint a legal representative in Brazil. This decision effectively shut down X's operations in the world's sixth-largest market. The court also imposed a fine of 50,000 Brazilian reais per day on users attempting to circumvent the ban and they may face criminal charges.

While X faces legal and financial difficulties, Bluesky is quickly adapting to new users, starting to publish content in Portuguese and providing localized tutorials. Brazilian President Luiz Inácio Lula da Silva has directed his followers to alternative platforms, including Bluesky.

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Social platform Bluesky Brazil

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