TON casual game BANANA breaks records with 8 million users in four weeks since launch
Since its launch on July 27, BANANA has attracted over 8 million users, with daily active users reaching up to 1 million.According to official news, the TON casual game BANANA, powered by the CARV protocol, has surpassed 8 million users within four weeks of its launch, becoming one of the most successful mini-games in the TON ecosystem. The popularity of BANANA once again highlights the tremendous potential of the TON ecosystem in driving user interaction and growth.
Since its launch on July 27, BANANA has attracted over 8 million users, with daily active users reaching up to 1 million. The game has bound over 1.8 million accounts, and players have completed over 73 million tasks, showcasing its strong appeal and user stickiness.
BANANA quickly became popular after its launch, attracting 1 million users within just 72 hours and continuing to achieve exponential growth. With its easy-to-learn and highly rewarding gameplay, BANANA has rapidly gained fans—players earn points (PEEL) by collecting bananas with unique attributes and rarity, and can redeem rewards of up to 500 USDT, perfectly blending fun with financial incentives, making it irresistible for players.
Leo Li, Chief Growth Officer of CARV, stated: "The milestone of 8 million users fully demonstrates the immense appeal of incentive-based games on the TON platform. This is not just a numerical increase, but a strong proof of our new standard in empowering game data. We are committed to building a transparent and fair data ecosystem that brings win-win solutions for business partners and the gaming community, and BANANA is leading this transformation."
The success of BANANA showcases the vigorous development momentum of the TON ecosystem, with games like Hamster Kombat and Notcoin also rapidly gaining popularity among Telegram's massive user base. As millions of users flock to these mini-games, TON is quickly growing into a hotbed for decentralized gaming, fully demonstrating its potential to go mainstream.
Leo Li added: "The vast user base of Telegram combined with the engaging gameplay of TON mini-games like BANANA opens up a new realm for user interaction. Today, millions of Telegram users are actively participating in these mini-games, and we have only just begun to scratch the surface of its infinite possibilities."
The success of the BANANA game is attributed to the CARV Protocol, an innovative modular data layer that grants players data sovereignty, allowing them to control, manage, and monetize their game data. This is at the core of CARV's vision to drive the transformation of data usage and sharing in the gaming and AI sectors.
BANANA fully leverages the CARV ecosystem, including CARV Play, CARV Protocol, and the CARV mobile app with over 3 million registered users. On this basis, through precise advertising and KOL promotion, BANANA has successfully attracted a large number of seed users, relying on referral mechanisms and UGC/sharing activities for organic growth, with over 90% of users coming from organic growth channels.
Driven by this historic milestone, BANANA is preparing more development plans:
- Marketplace Development: CARV plans to launch a marketplace that allows users to trade bananas using TON as the trading currency, further enhancing the game's interactivity and economic vitality.
- CARV Advertising Network: CARV is building a TG advertising network, with the first demand-side platform (DSP) version expected to launch within a month. This platform will connect advertisers with publishers, with BANANA and other CARV ecosystem games as the first publishers, driving the launch of the advertising network. Leveraging the CARV Protocol, users sharing on-chain and off-chain data (under full privacy protection) will receive cash incentives, enabling the CARV advertising network to provide precise user acquisition and targeting services for advertisers.
- Project Collaboration and Traffic Distribution: The influence and traffic of BANANA will assist partners across various industries in achieving efficient user acquisition. Collaboration plans also include partnerships with large Web2 companies like Alibaba and Lazada to integrate e-commerce and payment solutions, further expanding user growth channels.
CARV is committed to promoting the continuous development of the TON ecosystem and plans to continue supporting innovative projects, exploring new frontiers in game development and data management. Li stated: "The success of BANANA is just the beginning; we will continue to push boundaries and deeply integrate fun gaming with user data solutions. The future holds infinite possibilities, and exciting developments are worth looking forward to."
Experience BANANA now and earn generous rewards by following the game on Twitter(X) or Telegram.
About CARV CARV is building the world's largest modular data layer, focusing on the gaming and AI sectors. CARV services have integrated over 900 games and AI companies, covering more than 30% of the Web3 gaming market, serving over 9.5 million registered players. With over 1.3 million daily active users and more than 2.8 million unique on-chain CARV IDs, CARV has over 2.1 million daily independent active wallets, covering 40 networks, and consistently ranks among the top three in active addresses across multiple chains. To date, CARV has raised $50 million in funding from top investment firms including Tribe Capital, Temasek, HashKey Capital, Animoca Brands, and ConsenSys, as well as renowned game studios and ecosystems like MARBLEX (Netmarble) and The Sandbox. Team members come from leading companies in the industry such as Coinbase, Binance, Google, and EA, dedicated to revolutionizing data usage in gaming, AI, and beyond.
