Floki has become the official cryptocurrency partner of Nottingham Forest Football Club

Floki has established a partnership with Nottingham Forest Football Club in the Premier League.

In an official announcement on Thursday, Floki announced that it will become the official cryptocurrency partner of Nottingham Forest and will have extensive marketing and promotional rights.

A media representative from Floki stated, "We are proud to partner with a traditional club in the football realm and gain exposure in the Premier League. Just as Nottingham Forest aims to build a world-class football club, Floki also aspires to become one of the most successful brands in its industry, continuously challenging itself and innovating through brands like Valhalla."

During all home matches of the new season, Floki's brand logo will appear on the camera-facing LED screens for three minutes from the start of the match until the final whistle. This ensures that Floki's brand can be seen by more live and television audiences.

Additionally, after home matches, Floki's logo will appear in four positions on the official interview backdrop of the Premier League, and it will also be featured four times during press conferences throughout the season.

Floki will also gain significant exposure on Nottingham Forest's social media channels, with mentions of Floki's brand in all full-time score updates related to the men's and women's senior teams, as well as in all substitution updates.

Moreover, in the matchday program distributed at each home game, Floki will have a full-page display, and its logo will be featured on the cover. This helps to connect Floki more closely with the fans.

Fans can look forward to merchandise such as signed products. At the end of the season, Floki will also offer fans the opportunity to "kick a ball" in person at the stadium.

Nottingham Forest's Chief Operating Officer (COO) Paul Bell stated, "We are delighted to welcome Floki as our official partner and look forward to working closely together in the upcoming 2024/25 season. As one of the most innovative companies in the industry, we are excited to collaborate with the Floki community."

Premier League

The English Premier League (EPL) is the most popular sports league in the world. Its audience exceeds the combined total of the UEFA Champions League and the Bundesliga. In the 2022/23 season, the EPL's total audience reached 3.23 billion people. These matches were broadcast in 190 countries across 712 million households.

According to Nielsen, a total of 2.01 billion viewers watched live matches throughout the season, with an additional 1.22 billion viewers watching highlights and other related programs. The major clubs in the Premier League also have a massive following on social media, totaling over 500 million fans distributed across Facebook, Instagram, TikTok, X, and YouTube.

History of Nottingham Forest

Nottingham Forest Football Club was founded in 1865 and has a rich history. It is one of only eight clubs in the world to have won the European Cup consecutively, alongside other clubs with similar achievements such as Liverpool, Ajax, Bayern Munich, and Real Madrid. Nottingham Forest also has a strong presence on social media, with over 4.5 million fans, including 1 million on Facebook, 670,000 on X, 1 million on Instagram, 1.2 million on TikTok, and 184,000 subscribers on YouTube.

About Floki

Floki is a cryptocurrency aimed at the general public and is the utility token of the Floki ecosystem. Floki's goal is to become the most recognized and widely used cryptocurrency in the world, focusing on utility, charity, community, and marketing. Floki currently has over 490,000 holders and possesses strong brand influence globally due to its strategic market partnerships.