How to truly transition users from Web2 to Web3

With the rapid development of blockchain technology and cryptocurrencies, Web3 is becoming the future of the internet. However, how to smoothly transition Web2 users to Web3 and seamlessly integrate them into it is a pressing issue that needs to be addressed. The rapid development of Web2 has accumulated a significant amount of social value, while Web3 currently only has trading applications based on DeFi, lacking sufficient scenarios to support value. How to truly empower Web3 with the value of Web2 is a crucial factor, and the core of this influence lies in the account system and payment system.

In the centralized structure of Web2, accounts and payments are processed efficiently, allowing users to experience smooth services based on trust in large platforms. However, Web3 operates on a decentralized asset architecture, so while users can gain sovereignty over their accounts and assets, the high operational threshold prevents many Web2 users from breaking their existing usage habits to enter Web3. In recent years, many infrastructures have emerged to help users create MPC wallets, but they still fail to solve the real issue of users actually using wallets and circulating their assets through wallets. This is currently the biggest bottleneck. To achieve this goal, we must focus on two key points: a frictionless + costless user experience, and ensuring that users can circulate their crypto assets while owning a wallet. Let’s delve into how to achieve this transformation.

Frictionless + Costless User Experience

For most Web2 users, the process of entering Web3 may seem complex and unfamiliar. To enable users to transition easily, we must focus on the following aspects:

1. Simplifying processes: Reduce the steps required for users to register and use Web3 applications. By employing intuitive interface design and simplified operational processes, we can significantly lower the learning costs for users. Generating wallets through widely used social accounts is the best approach.
2. Zero-cost experience: Existing types of Web3 wallets have implemented easy wallet account creation features, but all wallets are based on some public chain infrastructure, which incurs corresponding gas fees during asset transfers. This leaves the majority of users stuck at the wallet level; although they have payment accounts, they do not use them. It is crucial to allow users to experience zero-cost entry in the early stages.
3. Seamless integration: Integrate Web3 technology into applications and platforms that users are familiar with, making their experience natural and smooth. For example, adding Web3 features to existing social media platforms can allow users to explore in a familiar environment.

Users Own Wallet Addresses and Circulate Crypto Assets

The true Web3 experience for users is not just registering and owning an account; more importantly, it is about being able to own, manage, and circulate their crypto assets. Here are the key measures to achieve this goal:

1. Provide easy wallet creation methods: Offer users intuitive and easy-to-use wallet creation tools, ensuring that even those with little technical knowledge can easily get started. Provide backup and recovery options to enhance users' sense of security regarding their assets. The iterative process from MPC wallets to EOA wallets must be completed by users autonomously after entering Web3 without feeling the cost, through changes in their knowledge system and ideology.
2. Facilitate the circulation of crypto assets: Attracting a large number of users to enter Web3 and circulate crypto assets involves very complex product logic and financial logic. As a user, entering Web3 and circulating cryptocurrencies presents many hurdles. It is very difficult to have users make payments without a clear value system, or rather, it is very hard to popularize. The frictionless + costless entry for users is the first step; how to acquire assets through the value of Web2 is the second step; and truly circulating assets and participating in various products is the third step. These are the three processes that large-scale applications must undergo.
3. Establish a credible user education and incentive mechanism: In addition to providing simple wallet creation methods and convenient asset circulation channels, establishing effective education and incentive mechanisms is also key. Create educational programs tailored to different user groups, including easy-to-understand tutorials, online seminars, and interactive learning platforms, to help users grasp the basics and operational skills of Web3. At the same time, design attractive incentive schemes, such as small cryptocurrency rewards for completing certain learning modules, to encourage users to actively learn and participate in the Web3 ecosystem. In this way, users can not only adapt to Web3 more quickly but also feel the actual value return during the learning process, thereby increasing their engagement and loyalty.

Conclusion

To enable Web2 users to smoothly transition to Web3 and truly integrate into this emerging ecosystem, we must overcome several key challenges. First, simplifying the user experience and reducing costs are top priorities. By optimizing processes, providing zero-cost experiences, and seamlessly integrating Web3 technology, we can significantly lower the entry barriers for users. Second, ensuring that users not only own wallet addresses but can also smoothly manage and circulate crypto assets is crucial to achieving this goal. This requires providing easy wallet creation methods and facilitating the circulation of crypto assets.

The rapid development of Web2 has brought a significant amount of social value, while the widespread application of Web3 is still in the exploratory stage. Effectively empowering Web3 with the value of Web2 is not only a technical challenge but also a process that requires carefully designed user experiences and service support. By addressing the operational complexity and cost issues of Web3, combined with the mature scenarios and value systems of Web2, we can create a more natural and smooth transition experience for users. In the future, the widespread application will depend on the successful realization of these three key processes: frictionless + costless user experience, acquiring assets through Web2 value, and truly circulating and participating in the Web3 ecosystem.

These steps will not only help us achieve a smooth transition from Web2 to Web3 but will also drive the transformation of the entire internet ecosystem, creating real value for users. Let us work together to create a new chapter in the Web3 era!