Inventory of 30+ Celebrity Coins' Tragic Status: The Largest Market Value Drop Reaches 99.98%

Author: Slorg

Compiled by: Wenser, Odaily Planet Daily

As a prominent niche in the cryptocurrency space, celebrity coins have gained market attention due to the traffic and high visibility of the celebrities behind them. However, similar to the past "celebrity NFT craze," very few celebrity coin projects have had a "happy ending"—most celebrity coins ultimately end in rug pulls or price collapses, a phenomenon that has intensified with the emergence of one-click token issuance platforms like pump.fun.

Recently, crypto KOL Slorg reviewed numerous celebrity coin projects, noting that several projects have seen their market values drop by at least nearly 80% from their peak, with the "worst project" experiencing a staggering decline of 99.98%.

Solana: The Preferred Ecosystem for Celebrity Token Launches

From last month to now, about 30 celebrities have launched related tokens on Solana. The current status of these tokens is as follows:

These celebrities (such as Andrew Tate, Soulja Boy, and other well-known figures from sports, music, film, and other entertainment-related industries) have released dozens of tokens. Even Ethereum co-founder Vitalik commented on this, stating:

I am quite dissatisfied with "this round of celebrity experiments." If "financialization" is for a worthy goal (like healthcare, open-source software, art, etc.), I can respect that. But "financialization" as the end product… is quite disgusting.

Vitalik's Comments on Celebrity Coins

Status of Celebrity Coins: From Market Frenzy to Emotional Cooldown

Celebrity coin-related tweets once dominated the X platform's main timeline and search trends, with many discussions focused on different celebrities and their issued tokens. Looking back now, what are the results?

First, the price of each celebrity coin has declined to varying degrees from its historical peak, with the average token price dropping by 94% (Note: It must be said that this is a surprisingly exaggerated figure; many anticipated a decline in celebrity coins, but such a drastic drop has likely caught many off guard).

Even the relatively better-performing celebrity coins have seen prices drop by over 70%. The losses caused by these celebrity coins are shocking:

Some "relatively better" performing celebrity coins' price drops

The Worst Celebrity Coin Projects: Price Drops Exceeding 99%

Among dozens of celebrity coin projects, about half of the tokens have seen price drops exceeding 99%, while another 7 projects have dropped over 90%.

Please note that these tokens have a lifespan of only one month (or even less).

Overview of Price Drops for Some Celebrity Coins

Additionally, the market value performance of these celebrity coins is also quite dismal:

Out of 30 token projects, 22 tokens have a market value of less than $1 million (Note: This is a significant threshold for celebrity coin projects; typically, tokens with a market value exceeding $1 million receive more market attention).

The remaining 8 projects with a market value exceeding $1 million are as follows:

Overview of Celebrity Coin Projects with Market Values Exceeding $1 Million

(Note: The Trump-related concept celebrity coin DJT ranks first with a market value of $77.4 million. This project initially claimed to be related to Donald Trump's son but was later found to be the work of "pharmaceutical industry cancer" Martin Shkreli. According to Dexscreener data, DJT's current market value is approximately $82.3 million, with a token price of $0.008235, having dropped nearly six times from its peak price.)

Some of these tokens are still in "active status" (Note: This is sarcastic; some token prices are close to zero, yet the endorsing celebrities still openly mention them), such as Waka Flocka's token FLOCKA, which has dropped 99.7% from its historical high, with a market value of only $400,000 (According to Dexscreener data, this token** currently has a market value of only $346,000, and the token price has fallen to $0.0003468**).

However, he is still discussing this token on the X platform and mentions it (along with its contract address) in his profile.

What do you think about this? Do you consider it a scam?

Waka Flocka Smiling

When Scams Become the Norm, It Becomes a Tragedy

Only 40% of the celebrity token issuers mentioned this token at least once on the X platform last week, and most tokens went silent after an initial rise. Only a few projects are still striving to achieve varying degrees of success. Currently, we cannot predict how these tokens will perform and what the corresponding situation will be in a year.

Although the candlestick charts look brutal and the situation is extremely pessimistic, the trend for many tokens is similar (debuting at a peak, then falling all the way until the price reaches zero)*.

Candlestick Trends of Most Tokens

Web3 is an unpredictable field, and even sincere attempts may not succeed.

But this cannot be an excuse for behaviors like pretending to pump and quickly dumping.

In the end, the MOTHER token community claims that the project had a peak market value of about $270 million, based on data from the Birdeye website, which recorded a historical peak price of $0.33 for a single token, but there were actually no real transaction orders. Consequently, the decline of the MOTHER celebrity coin project was reduced from 78.7% to 74% (Note: According to Dexscreener data, MOTHER's current market value is approximately $69.4 million, with a token price of $0.07045, having dropped nearly three times from a peak price close to $0.27).

Jason Derulo's token was previously labeled as DERULO instead of JASON, but the related data is correct (Note: According to Dexscreener data, JASON's current market value is approximately $3.2 million, with a token price of $0.003309, having dropped over ten times from a peak price exceeding $0.036).

Overview of Market Value Drops for 30+ Celebrity Coins