When Web3 projects meet KOLs: Why create the Half Mountain KOL Club?

With the booming development of Web3 and the cryptocurrency industry, more and more project teams are seeking cooperation with Key Opinion Leaders (KOLs) to enhance brand awareness and market influence. However, finding suitable KOLs is a daunting task for project teams. To address these challenges, the Half Mountain KOL Club was established, dedicated to creating a professional and reliable KOL cooperation platform for the Web3 industry.

Who We Are

The Half Mountain KOL Club was founded in 2024 and is a service organization that brings together outstanding opinion leaders from around the world and has a large community. Team members come from regions such as Japan, Hong Kong, Singapore, and Vietnam, possessing rich project experience and extensive KOL resources in areas like cryptocurrency asset investment and research, community operation, branding, and marketing.

Through the Half Mountain KOL Club, we provide comprehensive marketing promotion plans, customized KOL solutions, full-time tracking services, as well as institutional-level investment, exchange cooperation promotion, and data increment services. Project teams can connect with KOLs covering different demographics and fields, significantly enhancing the project's exposure and influence.

Currently, our KOL resources cover over 3,000 real and reliable KOLs globally, especially in Asia, where we have over 2,000 KOL resources, with cooperative KOL followers exceeding 50 million. The Half Mountain KOL Club has built high-quality promotional channels; for example, in Space, the maximum online audience exceeds 5,000, with each promotional exposure exceeding 50,000 views; our self-built WeChat community has over 6,000 members, and our self-built Telegram community has over 3,500 members.

We Have Identified Some Issues

------ Project quality varies, and KOLs face cooperation risks: In the current cryptocurrency market, fraudulent projects frequently emerge, making it hard to guard against them. However, KOLs lack due diligence experience, making it easy for them to endorse bad projects, leading to investment losses and reputational risks.

For example, some fraudulent projects attract KOLs for promotion by offering high returns, and these KOLs, lacking professional due diligence methods, ultimately cause their fans and investors to suffer significant losses.

------ KOL capability differences lead to unsatisfactory project promotion effects: KOLs have varying abilities and influence, making it difficult for project teams to understand the true situation of KOLs without in-depth research, resulting in poor cooperation outcomes, wasted money and time, and even potential leaks of key project information.

For instance, a project team cooperated with a KOL for promotion without sufficient investigation, but the actual influence of that KOL was far below expectations, leading to poor promotional results and the leakage of the project's core business secrets, causing irreparable losses.

------ Lack of constraints between cooperating parties, contract execution lacks guarantees: Due to a lack of trust, disputes are likely to occur during contract execution. When a single KOL defaults, it is difficult to compensate for project losses, and the project execution lacks full-process guarantees, making it hard to achieve expected results.

For example, some KOLs failed to fulfill their promotional obligations on time after signing contracts with project teams for various reasons, causing the project teams to miss opportunities during critical market promotion periods, ultimately affecting the overall progress and market performance of the project. Moreover, some projects experienced emotional fallout due to poor communication during the process, leading to conflicts and turning supporters into detractors.

How Do We Solve These Problems?

In response to the current market issues, the Half Mountain KOL Club is committed to exploring solutions in the following areas:

------ Strengthening trust as a third party: As a third-party platform, we can effectively enhance the trust between project teams and KOLs, ensuring smooth cooperation. For example, a project team once collaborated with a KOL who had not been certified by the Half Mountain KOL Club, resulting in multiple disputes due to a lack of trust. Since joining the Half Mountain KOL Club, the cooperation between the project team and KOL has become smoother through our third-party guarantee, reducing unnecessary friction and risks. Communication is key; Half Mountain acts like a Communication Manager, resolving disputes and eliminating opposition.

------ Enhancing KOL evaluation capabilities: We help project teams select the most suitable KOLs through KOL evaluation and influence analysis, avoiding resource waste and information leaks. For instance, a cryptocurrency project once suffered from poor promotional results due to choosing a KOL with insufficient influence. After joining the Half Mountain KOL Club, we provided a detailed KOL evaluation report, and the project team ultimately chose a KOL that highly matched their project needs, significantly improving marketing effectiveness.

------ Ensuring contract execution: Through our institutional endorsement and multi-party cooperation, we can ensure the smooth execution of contracts and provide full-process tracking services, timely adjusting plans to achieve the best results. A project team once encountered issues with KOL defaulting during cooperation, hindering market promotion. With the intervention of the Half Mountain KOL Club, we not only helped the project team resolve the contract dispute but also provided alternative solutions to ensure the project's continued promotion. There is always a Plan B, which is the core of Half Mountain's service.

We Speak More Authentically with Technology and Big Data

The Half Mountain KOL Club utilizes cutting-edge technology and big data to provide project teams with comprehensive marketing promotion solutions:

a. AI-Powered Market Insights

We use advanced artificial intelligence technology to analyze market trends and community sentiment, providing project teams with in-depth market insights. AI algorithms can identify key market dynamics, predict potential growth opportunities, collect market feedback, and adjust marketing strategies in real-time, ensuring that project teams' promotional activities are always one step ahead.

b. Blockchain Technology Ensures Contract Execution

We leverage blockchain technology to ensure the transparent and secure execution of contracts. Through methods such as smart contract co-management, we provide project teams and KOLs with a decentralized, tamper-proof cooperation platform. This not only enhances trust between both parties but also ensures strict adherence to contract terms.

c. Big Data-Driven KOL Precision Matching

Combining big data analysis, we have developed a precise KOL matching system. This system comprehensively evaluates KOLs' follower bases, interaction rates, and professionalism to recommend the most suitable KOL partners for project teams. Through data-driven matching, we help project teams achieve more efficient and targeted marketing promotions.

We Reflect Daily to Improve Our Service Capabilities

The Half Mountain KOL Club relies on strong technology and big data support to achieve in-depth analysis and precise matching of KOLs and projects. By collaborating with over 200 well-known VCs and more than 100 blockchain media outlets globally, we continuously enhance our capabilities and competitive advantages:

------ KOL Database Updates. We continuously update our KOL database, marking outstanding KOLs and blacklisting those with poor records to ensure the quality and safety of cooperation.

------ Project Selection. We strictly select partners, collaborating only with reliable teams, not driven by price but by project quality and team reputation. We also utilize blockchain technology to ensure transparent contract execution and rights protection.

------ Price Optimization and Service Upgrades. We constantly optimize pricing strategies to achieve zero intermediary fee distribution and introduce more flexible service upgrade plans to meet the needs of different project teams.

------ Self-Generated Influence Growth. We rapidly increase our user base and influence through self-produced content and self-operated events. Our content creation team and event planning team will provide clients with high-quality original content and customized event plans.

Recently, the Half Mountain KOL Club will also launch a certification credit card (including Visa functionality) for global KOLs and institutions, providing various benefits and convenient services for members who join and support the Half Mountain Club.

We believe that through the professional services and technical support of the Half Mountain KOL Club, we can help project teams achieve more efficient, safer, and more valuable KOL marketing.

We welcome you to follow the official Half Mountain KOL Club X account (@MLKolClubCN) and contact us (TG:@JMandy, Email: midlevelsclub@gmail.com) to jointly open a new chapter of cooperation.