From unknown to earning tens of millions a day, what makes this company so impressive?

Author: Qingyu Bailu

Last week, during a lab dinner, the recent graduates from our lab talked about the current employment environment. The traditional internet and physical industries continue to be sluggish, with constant waves of layoffs.

However, in such an economic environment, there is one industry that stands out remarkably------that is the cryptocurrency industry.

I often hear news about the volatile fluctuations of Bitcoin, but BTC in the crypto industry (or in Crypto) is just the tip of the iceberg, and does not represent the whole picture of this industry.

In addition, I have heard that many high-end professionals from finance, the internet, and other fields are transitioning into the Crypto industry.

This made me particularly curious: what exactly is the charm of cryptocurrency? To unravel this mystery, I decided to investigate.

During the process of gathering materials, I inadvertently discovered a very impressive company------Bitget.

In just a few years, this company has grown from an initially unknown small team to one of the top five companies in the industry, with a global workforce of 1,500 people now.

Moreover, what is surprising is that during the economic downturn from 2022 to 2024, they actually expanded against the trend!

I believe their growth story has strong implications for personal career development, so I specially share it with everyone～

Team Expansion Against the Trend

From 2022 to 2024, the global economic situation has not been optimistic, and many companies are continuously laying off employees.

Even international giants like Google and Microsoft are laying off staff, yet Bitget has actually expanded against the trend!

https://wallstreetcn.com/articles/3706147

From a team of fewer than 500 people in 2022, it expanded to 1,500, doubling its workforce, with employees spread across more than 60 countries and regions.

I was puzzled, what exactly gave it such courage?

Is it Liang Jingru?

Until I saw the company's revenue…

Impressive Achievements

Bitget, engaged in the Web3-related industry, was established in 2018.

Since its establishment in 2018, its development momentum has been nothing short of remarkable! Milestone

So far, Bitget has become one of the top five companies in the industry globally.

I also learned other data through internal channels…

• Global users: 25 million
• Daily trading volume: 10 billion USD
• 500 million protection fund
• Daily spot trading: 400 million

……

What does a daily trading volume of 10 billion mean? The current trading fee in the Web3 industry is generally 0.1%.

This means that just from the trading fees, Bitget's revenue reaches 10 million daily.

Now I finally understand why it can continue to expand under this economic situation; this courage does not come from Liang Jingru… it comes from itself!

After learning about the strengths of this company, I became curious: why is this company so impressive?

During my research, I found something very interesting: in recent years, there has been a name that frequently appears in the news about Bitget.

And this name gradually helped me understand the reasons behind Bitget's current success.

The Crypto Queen

In 2022, Bitget welcomed a strong figure from the financial world: Gracy Chen, who initially served as Managing Director and was officially appointed as CEO in May 2024. Gracy Chen

Her arrival injected new vitality into Bitget.

Gracy Chen graduated from the National University of Singapore and later pursued a Master of Business Administration at MIT.

Gracy Chen was once a host on Phoenix TV, then entered investment banking, and eventually ventured into the Web3 field.

Before joining Bitget, she held a management position at XRSPACE, a virtual reality technology company headquartered in Taipei.

XRSPACE garnered widespread attention and received significant investments, including from Foxconn, raising up to 25 million USD.

Gracy's experience in the virtual reality field gave her a deeper understanding of emerging technologies and future markets.

Between 2013 and 2015, due to work, Gracy came into contact with some friends who invested in cryptocurrencies. Influenced by these friends, she developed an interest in the currency market and decided to dip her toes into investing.

Initially unfamiliar with the crypto industry, Gracy chose to invest a small amount in mainstream coins like BTC and ETH.

Fast forward to 2017, when the cryptocurrency market experienced an unprecedented bull run. Despite already having considerable assets, Gracy chose not to sell, but instead decided to delve deeper into the cryptocurrency market.

She invested in a company primarily focused on developing cryptocurrency wallets, BitKeep. Through this platform, she gained in-depth exposure to the core of the crypto industry, gradually cultivating her understanding of the crypto space.

Interestingly, at the Paris Blockchain Summit on March 22, Bitget announced a 30 million USD investment in the Web3.0 multi-chain wallet BitKeep, acquiring a controlling stake.

On March 29 of the same year, BitKeep was renamed Bitget Wallet.

This can be seen as a wonderful fate.

All of the above, combined with the business knowledge she gained at MIT, made her a dual-skilled talent proficient in both traditional finance and the cryptocurrency field.

I am very curious about Gracy Chen's journey.

After consulting with Bitget staff, I obtained more internal information, such as a sharing session at MIT (Massachusetts Institute of Technology), which may help everyone gain a deeper understanding of her.

In summary: her life is a legendary journey from childhood dreams of becoming a queen to an industry leader.

"I Have Always Wanted to Be a Queen"

Gracy Chen's story begins in her childhood.

"I have always wanted to be a queen."

When she was a little girl, Gracy liked to wrap herself in a blanket, pretending it was her royal robe, and stroll around the house like a queen.

She said this dream took deep root in her heart, but her life was not always smooth sailing.

When she was eleven, her parents divorced, and the family breakdown made her feel like the end of the world was coming.

Having grown accustomed to living in a comfortable home, she suddenly had to compete with other step-siblings.

As the eldest daughter, Gracy knew that to secure a place in this new "kingdom," she had to compensate for the lost balance.

A strong desire for achievement drove her to constantly move forward, striving to become the best version of herself.

During her teenage years, Gracy entered the best high school in Sichuan Province, China—Chengdu No. 7 High School—and later became the first in her family to receive a full scholarship to study abroad.

She chose applied mathematics, the most challenging subject, because it sounded smart! Academically, she excelled, winning the National Mathematics Olympiad in China and achieving outstanding results in college.

But deep down, something always felt off.

Gracy gradually realized that while she was good with numbers, she preferred interacting with people. She had always dreamed of becoming a journalist. So when the opportunity arose to participate in a beauty pageant hosted by a TV station, she decided to take the plunge, even though her mentors and professors believed she should aim for graduate school at MIT or a job on Wall Street.

After much effort, she finally received the necessary approval to participate in the Miss Chinese International Pageant hosted by Phoenix TV, where she secured a spot among the top 12 out of 10,000 contestants.

This experience not only fulfilled her dream of becoming a public figure but also brought her the job opportunity she had always desired.

She became a television producer and host, interviewing celebrities and business leaders like Tom Hiddleston and Michelle Yeoh.

Marriage, Family, Career

After achieving all this, she was only 25 years old. So, what happened next?

In traditional Chinese culture, marriage feels more like a necessary life task.

Gracy married someone from a well-off family but gradually realized this was not what she wanted.

After marriage, Gracy tried to establish her own startup, but her husband and his family wanted her to be a housewife, hoping she would have a second child to "continue the family line."

This was contrary to her wishes.

She began to realize that she did not exist to rely on others, but to become an independent and confident individual.

Becoming the Crypto Queen

After facing challenges in her marriage, Gracy decided to take control of her destiny.

She left her family, fought for custody of her son, and continued to pursue her career dreams.

In 2017, she became interested in the cryptocurrency market through discussions with friends and gradually began to invest small amounts in mainstream coins like BTC and ETH. She decided not to sell her assets during the bull market but to continue exploring the cryptocurrency market, investing in the BitKeep team.

There, she developed a profound understanding of the crypto space and, combined with her business background from MIT, became a dual-skilled talent proficient in both traditional finance and cryptocurrency.

With her rich background in finance and cryptocurrency, Gracy was invited to join Bitget as Managing Director.

After taking office, she began planning how to expand Bitget's brand influence.

Under Gracy's leadership, Bitget embarked on various market expansion and promotional paths, not only entering the traditional sports field but also expanding into the emerging esports market.

In October 2022, Bitget signed a contract with Messi for over 100 million RMB. Messi's global influence undoubtedly helped Bitget quickly establish its brand in overseas markets. Gracy Chen with Messi

The deeper reason is that the high-level decision-makers at Bitget believe that Bitget and Messi share many similarities, or rather, Bitget's current success is akin to a Messi-style victory.

A reporter once asked Messi, "Who are you most grateful to?"

Messi replied, "It's those who once looked down on me. Without their ridicule and contempt, I might have always thought of myself as a genius. Argentina has never lacked geniuses, but very few truly become the pillars of the nation."

Bitget's start seems to be similar. It was relatively unknown when it was established in May 2018. At that time, people were talking about Fcoin, which later became FTX. No one noticed that in some inconspicuous corner, a startup was quietly working hard, which is today's Bitget.

Her strategies and vision have brought significant results to Bitget, further solidifying the company's position among global cryptocurrency exchanges.

Her career transformation and cross-industry exploration have made her a legendary leader, not only establishing herself in traditional finance but also emerging in the cryptocurrency market.

She leads Bitget to continuously move forward in a rapidly changing market, achieving remarkable accomplishments.

In recent years, Bitget's user base has quadrupled, entering the top five globally. While many trading platforms began laying off employees during the bear market, Bitget, on the contrary, expanded (last year, Bitget's employee count grew from 1,000 to 1,500).

In the first half of 2024, net asset inflows reached 779 million USD.

Ending

This is the story of Bitget, a legend from zero to one of the top five globally.

Do you also dream of finding your career peak? Take a look at Bitget's path to success; you might gain valuable insights.

In the context of a challenging global economic situation, it expanded against the trend, relying on its strong revenue and market influence.

Gracy Chen, as the legendary figure behind the company, leads the team bravely forward, continuously breaking through, becoming a benchmark in the industry.

Gracy Chen published an open letter titled "Written on Bitget's Fifth Anniversary ------ Every Era, Someone Must Look Up at the Stars," in which two sentences left a deep impression:

The birth of Bitget stems from a unique belief------"to be the 10% who remain after the tide recedes."

Unlike those exchanges that rise quickly and then vanish just as fast, we are more like marathon runners.

The growth story of Bitget is not just about a company's rise; it is also a textbook on career development.

I hope this article brings you some new perspectives and insights, whether for career planning or business management.