# Table of Contents

Unique Advantages of Communication Software | Connection

a. Mini APP turns communication software into a super app

Ton Chain | Telegram's Expansion Solution

a. Mini APP's Revolution for Web3 | Easier Access

b. Simplicity x Convenience = Mass Adoption

Keep Up with Ton's Trend | Solana Blink's Hit Release

This Bull Market Will Be Dominated by Mini APPs

1. Unique Advantages of Communication Software | Connection

The greatest charm of communication software lies in its ability to seamlessly connect us with friends and family. Just like when you first started using a certain app because your friends were using it, you naturally joined them. WeChat is a typical example of this.

Since its launch in 2009, WeChat has become one of the most popular communication tools in China. Statistics show that by the end of 2023, WeChat had over 1.2 billion monthly active users. This connection effect allowed WeChat to rapidly gain popularity, becoming an indispensable part of our lives.

But did you know that there are only about 1 billion people globally using cryptocurrency? If one-third of WeChat users joined the cryptocurrency space, do you think Bitcoin's current market value would still need to worry about not reaching its all-time high?

a. Mini APP Turns Communication Software into Super App

You might not know that the emergence of WeChat Pay was a key step in transforming WeChat into a super app. Now, users can shop, transfer money, and pay bills using WeChat Pay. Even cooler, WeChat has embedded countless Mini APPs that allow you to perform more operations within WeChat, such as booking hotels, ordering takeout, and buying train tickets.

Imagine being able to accomplish so many tasks within one application; this makes WeChat a one-stop service platform in people's lives. It's not only convenient but also particularly fun, right? This is also the ambition of Telegram and many other communication software: to become an all-in-one super app.

Communication software has already connected you with your friends, so if you only use it as a chat platform, how cumbersome is it to jump between different apps every time? Therefore, Telegram later launched Ton Chain to enhance the functionality of Mini APPs, positioning Telegram not just as a simple chat software but as a versatile app that caters to all aspects of your life.

2. Ton Chain | Telegram's Expansion Solution

Now let's talk about TON (The Open Network). I believe Ton's current performance has already drawn attention to the Mini APP track, rising from 2u last year to 8u now. During the major corrections of Bitcoin on 4/13 and 5/19, Ton basically maintained its original position, even remaining unaffected, thanks to the support of the Ton Foundation.

Although Ton seems to be linked to Telegram, the two are independent products. Ton focuses on developing Web3, while Telegram is the commonly known communication software. This gives Ton a unique advantage: the way it reaches users.

If you randomly approach someone on the street and try to teach them how to use a crypto wallet, you might spend an entire morning without them remembering what a wallet or a private key is. But if you ask a passerby if they have Telegram and ask them to open it, you'll find that they already have a Wallet virtual wallet inside. This is Ton's greatest advantage: Mini APP.

a. Mini APP's Revolution for Web3 | Easier Access

TON's Mini APPs, like TON Wallet, provide a convenient entry point for Web2 users to easily step into the Web3 world. Even if you've never used a cryptocurrency wallet, you can use these Mini APPs through Telegram.

This way, you can start to engage with and use blockchain technology. This design allows more people to experience the benefits of Web3, promoting the widespread application of blockchain technology.

A recent example is "Not Coin," which has a very simple gameplay: just keep clicking. This poses no participation barrier for Web2 users, and once users earn points, they can be guided step by step to connect their wallets to claim airdrops. In fact, users can easily complete a blockchain experience without even realizing the underlying logic involves using blockchain.

From a product perspective, this is also the core of our product promotion: easy to use.

b. Simplicity x Convenience = Mass Adoption

Let me give another example. Applications like StepN attract a large number of users due to their easy participation and integration into daily life. StepN is a move-to-earn application where users can earn tokens just by walking or running. This simple and fun way of participation has made it rapidly popular. TON's Mini APPs also have similar potential to attract a large user base through simplicity and convenience, driving the adoption of blockchain technology.

The simpler it is, allowing users not to think too much, the more they will naturally become promoters of your product. Think about past hit products like Temple Run and Subway Surfers; these games are not AAA titles, yet so many people play them. Why? Because they are simple, competitive, and convenient. This aligns with why StepN was able to explode in popularity during the last bull market. Therefore, as long as the current Mini APPs adhere to this principle, I believe that launching a successful Mini APP through Ton will undoubtedly ignite the next bull market.

This article is written by the MetaHub Incubator's Research Report Association, for learning purposes only, and does not involve any investment advice.

Here are a few projects that I think are worth paying attention to:

The First Mini APP Project to Launch on Binance Launchpad: Not Coin

When it comes to the hottest Mini APP on Ton, "Not Coin" definitely comes to mind. Not only has Ton not launched on Binance, but Not Coin can also enter Binance and OKX through Launchpool and JumpStart. Not only does the game allow retail investors to earn a lot, but they can also mine on exchanges, essentially maximizing the potential. Additionally, with the support of the Ton Foundation, Not Coin can be considered the largest meme coin on Ton.

Not Coin is an innovative game that combines cryptocurrency with clicker game elements, where players earn Notcoin (NOT) by clicking on coins in the game. This is a cryptocurrency based on the TON blockchain. The gameplay is simple, attracting a large number of users, with over 35 million players currently. Game features include:

• Easy to understand: Click coins to earn tokens without complex operations.
• Social interaction: Players can team up to compete and invite friends to join.
• Financial returns: Players can trade the Notcoin they earn in the market.

Advantages

• High user engagement: A large player base.
• Strong support: Backed by the TON Foundation.
• Multi-platform listing: Launched on major exchanges like OKX and Binance simultaneously.

Not Coin also embodies simplicity, competitiveness, and convenience. Users can not only click to mine but also team up to compete for high scores. For Web2 users, they don't need to do anything special to participate, making it a very easy Web3 game to join.

Starting at the Peak, Healing and Fun Catizen

Catizen is a blockchain GameFi game developed by Pluto Studio, combining nurturing and financial elements, allowing players to enjoy the fun of raising cats while earning returns. The core gameplay includes raising cats, synthesizing cats, and fishing activities, each allowing players to earn $Kitty, a tradable cryptocurrency. The game's advantages lie in its simple and fun operations, financial return potential, and strong social interaction features.

Game features:

• Intuitive game mechanics: Suitable for all age groups, with no complex learning curve.
• Economic returns: Players can earn $Kitty through in-game activities and trade it in the market.
• Social features: Players can interact, trade, and cooperate with each other, enhancing the game's social attributes.
• Technical support: Based on the TON blockchain, ensuring transparency and security of the game.

Advantages

• High user engagement: Catizen has over 1 million users on Telegram.
• Strong support: Funded by the TON Foundation, with plans to introduce more game content and technology, including NFTs and staking systems, as well as AI and AR technologies.
• Sustainable development: Continuous updates and expansions of game content to ensure long-term player engagement and freshness.

Overall, Catizen not only provides players with an entertaining gaming platform but also gives them the opportunity to earn real returns through the game. This innovative model that combines entertainment and finance allows Catizen to stand out in the blockchain gaming field.

Cute and Charming Hamster Character: Hamster Kombat

Hamster Kombat is a mini-game based on the TON blockchain, allowing players to play through Telegram. With 239 million users, it has become a phenomenon. The core gameplay includes inviting friends to join, completing daily tasks, Morse code puzzles, and card synthesis. Players can earn in-game coins and increase their "Profit per hour," which is an important indicator for future airdrop tokens. The game's features lie in its social interactivity, encouraging cooperation and competition among players.

Game features:

• Invitation system: Players can invite friends to join the game and earn rewards together.
• Daily tasks: Complete various tasks to earn rewards and increase earnings.
• Puzzles and synthesis: Participate in Morse code puzzles and card synthesis to enhance the game's fun.

Advantages

• High interactivity: Emphasizes social interaction and competition among players.
• Economic returns: Increases the quantity of future airdrop tokens by enhancing hourly earnings.
• Blockchain support: Based on the TON blockchain, ensuring transparency and security of the game.

It can be observed that subsequent games, even if their gameplay changes, do not lose their essence of being "simple, easy to use, and competitive." As long as this characteristic is maintained, I believe any Mini APP has the opportunity to attract global users.

Cute and Addictive Bullet Hell Shooter: MOW

MOW is a bullet hell shooter game based on the TON blockchain, combining arena and combat modes. The core gameplay includes high-intensity player battles, equipment upgrades, item synthesis, and trading. Players can earn coins and diamonds through battles, which are important indicators for future airdrop tokens. The game emphasizes high interactivity and strategy, encouraging cooperation and competition, creating a vibrant gaming community.

The arena mode allows players to challenge others for more resources, while the combat mode enhances equipment and skills through battles, unlocking higher difficulty levels. The synthesis and upgrade system allows players to strengthen their combat power, making each battle more challenging and enjoyable.

MOW's advantages lie in its high interactivity, economic returns, and future outlook. Players can increase the quantity of future airdrop tokens by enhancing their hourly earnings, motivating them to continuously improve. In the future, MOW will continue to introduce more gameplay and content, maintaining the essence of being "simple, easy to use, and competitive," attracting global players to participate, aiming to become one of the most popular blockchain games.

The Largest IDO Platform on Ton: TonUP

TonUP is an innovative platform built on the TON blockchain, aimed at revolutionizing the way cryptocurrency projects are launched and supported. It provides a comprehensive ecosystem for token issuance, community participation, and project development. TonUP's mission is to discover and nurture the most promising projects, bringing exciting opportunities to a broader community. With the strong support of the TON Foundation and Foresight X, we are committed to empowering assets with great potential on the TON blockchain, promoting the development of a vibrant TON ecosystem.

Service Features:

• Token issuance: Provides convenient and secure token issuance services, helping new projects launch quickly and enter the market.
• Community participation: Establishes strong community participation mechanisms, allowing users to engage in project development and decision-making processes.
• Project development: Supports the long-term development and success of projects by providing resources and expertise.

Advantages

• Comprehensive ecosystem: From token issuance to community participation and project development, TonUP offers one-stop services to ensure smooth progress at every stage of a project.
• Community power: Emphasizes the power and participation of the community, ensuring that projects receive direct feedback and support from users.
• Professional support: Leveraging the expertise of the TON Foundation and Foresight X, TonUP can provide projects with cutting-edge technology and market knowledge.

TonUP will continue to focus on discovering and nurturing the most promising projects, providing innovative and efficient solutions. In the future, we will expand platform features, introduce more partners and resources, and further strengthen the TON blockchain ecosystem. By maintaining the service characteristics of being "simple, easy to use, and competitive," TonUP will become the preferred platform for global cryptocurrency entrepreneurs and investors.

Idea to Earn New Gameplay | CaroPlay

At the same time, we have discovered a great combination of innovative applications and the TON chain. CaroPlay is the world's first "ideas to earn" project based on Web3 and the first star NFT project on the TON chain, authorized by FIFA World Player Fabio Cannavaro. CaroPlay is an innovative Web3 project that combines sports events, games, and sports brands, dedicated to creating a gaming community that loves sports and fitness through Cannavaro's star influence. Utilizing the decentralized nature of blockchain technology, CaroPlay enhances the transparency and openness of the game, creating the most entertaining and fair gaming platform.

Gameplay Introduction:

• Submit Ideas: Users can submit their ideas based on real-time sports events or hot topics (e.g., match outcomes, presidential election results, cryptocurrency price changes).
• Betting Support: Each idea is divided into two sides (e.g., win or lose), and users can bet on the side they support.
• Result Announcement: Results are announced based on actual situations, and users and initiators who bet correctly can receive rewards.
• CaroPlay will launch a token-based incentive mechanism, including Cannavaro's fitness app and RWA products, which can cultivate Web3 users' exercise habits and ultimately improve the health metrics of the Web3 community.

CaroPlay is not only committed to making projects fun and profitable through sports games but also brings more value to Web3 users by introducing token incentive mechanisms and professional fitness products. In the future, we will continue to expand platform features, introduce more partners and resources, and further strengthen CaroPlay's ecosystem, becoming the preferred platform for sports enthusiasts and the Web3 community.

3. Keep Up with Ton's Trend | Solana Blink's Hit Release

Imagine being able to invite your friends to play a game through QR codes and links on WeChat, or paying your family members for a milk tea. What would happen if everything that WeChat Mini APPs can do occurred in Web3? That is the revolution brought by Solana Blinks.

With Solana Blinks, you can easily complete on-chain interactions on Twitter through QR codes and links, such as: sniping tokens, wallet signing, and initiating GameFi challenges or fundraising, without having to navigate through complicated links and wallet signing processes.

The advantage of Ton Chain lies in its ability to smoothly bring Web2 users into the complex Web3 network through Mini APPs in communication software, but the carrier is limited to "Telegram." However, Solana Blink is applicable to "any communication software," as long as it uses QR codes and links to bridge Web2 and Web3. As a catalyst for the bull market, Solana Blink can completely stir up this market frenzy.

4. This Bull Market Will Be Dominated by Mini APPs

From Not Coin to CaroPlay, I believe the power of Mini APPs has already shown the entire cryptocurrency market their potential. However, Mini APPs are not limited to Telegram; they attract users through the core triangle of "convenience, ease of use, and interactivity," allowing easy participation without much learning cost. With competitive elements and fun, they naturally attract a large number of users.

I am very optimistic that the upcoming market will see a hit Mini APP surpassing StepN or Axie, bringing a large number of Web2 users into cryptocurrency. It doesn't necessarily have to be on Telegram; any chain that can allow Web2 users to play easily without downloading a bunch of wallets and can seamlessly complete deposits and withdrawals while connecting with friends will gain the largest traffic in this bull market.